【ALC21】 IKEA’s Marketing of Differentiation – Toronto Brand Marketing Web Design Video Production


Although, by nature, new ideas and things can leave many consumers skeptical. When items are packaged through good marketing plans even the most negative will come across as a positive. That said, a consumer’s perception has altered to originality and uniqueness to grab their attention.

This has businesses scrambling to etch out their own road toward success instead of following like sheep in the standard practice of marketing.


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