The only marketing that predicts trends and satisfies consumers’ needs will look to the future, move consumers’ hearts, and propel them forward. In this day and age, consumers no longer stay on just one trend for too long.
They consume things for a short time then soon search for another trend. It is important to delicately tie marketing and trends together through forward-looking marketing and maximizing consumer exposure to bring in the most attention in a short period of time.
Effective marketing is about maximizing consumer interest in a limited time frame.