How about starting things step by step? It is important to first practice by taking short videos on your smartphone. Unlike the past, smartphone users tend to be more interested in videos that they can relate to, even if it is a bit awkward, rather than simply watching a perfect video. In the same principle, on Instagram, photos that people can relate to, have a more positive response than a perfect picture. Why don’t you use this as a way to convey the value and story of the brand you want to portray?
Also, it can be good to communicate occasionally with your consumers through the live feed video function. If you include introductions and feedback on products or services, or even a how-to-use video, to answer questions consumers have, they may feel as if you are communicating with them directly.