Patrick Petersen over Handboek Online Marketing 5

Het ‘Handboek Online Marketing’ is compleet vernieuwd. In deze 5e editie: 50 nieuwe (Nederlandse) cases, meer en nieuwe opdrachten per hoofdstuk en een verbeterde opmaak en leesbaarheid. En voor het eerst met een hardcover, zodat het boek gemakkelijk open blijft liggen. In deze editie wordt ook meer aandacht besteedt aan de digitale transitie, IoT, ecommerce, mobile commerce, social selling, inbound marketing, customer journey, contentmarketing en engagement marketing.

‘Handboek Online Marketing’ (HOM) is een praktisch management- en studieboek dat bol staat van de cijfers, feiten, oefeningen, do’s en don’ts, praktijkvoorbeelden, interviews, modellen en cases. De tientallen video’s zijn een aanvulling op de ondersteunende site en onderstrepen de toon van het boek: scoren van een juiste online marketingmix!

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