#157 Aartjan van Erkel – Over de basis van online marketing: goede copy

Hij had de één na langste wachtlijst voor onze show. Werkte in opdracht van booking.com en schreef twee bestsellers over online marketing. Eindelijk is het zover: we hebben de bekendste copywriter van Nederland in onze show!

Aartjan van Erkel schrijft goede marketing teksten. Hij traint en coacht ondernemers met online programma’s, zijn boeken “Maak ze gek!” en “Verleiden op internet” en geeft al 11 jaar copywriting tips op zijn website Schrijvenvoorinternet.nl.

We vragen Aartjan wat de meest gemaakte copy fouten zijn en hoe het juist wél zou moeten. Hij vertelt over zijn dagelijkse (!) nieuwsbrief en hoe hij van 35.000 abonnees naar 3.500 ging en toch meer omzet genereerde.

Van Erkel volgt trouw seminars van zijn Amerikaanse copy held Dan Kennedy, die hij ziet als de godfather van online marketing. Hij deelt de inzichten en tips met ons.

Ben jij bang om je klanten te spammen met je e-mails? Wil jij je doelgroep beter leren kennen en je website persoonlijke maken? Dan is dit de podcast voor jou!

De volgende onderwerpen komen aan bod:
-Is Aartjans boek zo succesvol door zijn eigen copywriting?
-Wat is het doel van zijn 2e boek?
-Waarom zitten mensen te wachten op e-mailmarketing?
-Infotaining
-Vindt Aartjan dat we genoeg doen met e-mailmarketing in Nederland?
-Schrijft hij nog steeds voor grote bedrijven?
-Wat zijn de meest gemaakte fouten?
-De angst om iedereen te bedienen
-Hoe kom je erachter wie jouw klanten zijn? Zijn dat de klanten die jij wilt?
-Hoe ga je om met het stukje authenticiteit?
-Hoe kun je je website beter verkopen?
-Hoe roep je emotie op?
-Het bouwen van een mailinglijst
-Papieren mailing
-Wat zijn trends onder direct marketing?
-Memberships
-Het slim gebruiken van een boek
-Expertise marketing
-Wat is volgens Aartjan een onweerstaanbaar aanbod?

Shownotes:

Home

Verleiden op internet – Hoe maak je een website onweerstaanbaar?

Volg Wiggert Meerman
Twitter: https://twitter.com/wiggertmeerman
Facebook: https://www.facebook.com/wiggertmeerman/
Instagram: https://www.instagram.com/wiggertmeerman/
Website: http://www.wiggertmeerman.com

Volg Michel Vos
Twitter: https://twitter.com/michel_vos_
Facebook: https://www.facebook.com/michel.vos.90
Instagram: https://www.instagram.com/michel.vos/
Linked-In: https://www.linkedin.com/in/michel-vos-b818a75/

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HOW THE PSYCHOLOGY OF MARKETING WORKS – Rory Sutherland | London Real

NOW OPEN: Broadcast Yourself – https://londonreal.link/bylpyt
ReConnect NEW YORK Premiere Tickets: https://londonreal.link/reconnect-ny

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LATEST EPISODE: https://londonreal.link/latest
Rory Sutherland is the Vice Chairman of Ogilvy, one of the largest marketing and communications companies in the world.

He is known as an expert on consumer behaviour, market trends, and the influence of the internet, earning awards for his work with Microsoft, Unilever and IBM.

As well as writing a column for The Spectator he has published two books, the latest of which, Alchemy, explores: why placebos are so effective, why logic doesn’t always pay, and the surprising power of ideas that don’t make sense.

RORY SUTHERLAND

Twitter: https://twitter.com/rorysutherland

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Online Marketing Tutorial For Beginners Part 8 | How to Get Traffic From Social Media Platforms

https://youtube.com/watch?v=Nb0jDLeCB9M

Online Marketing Tutorial For Beginners Part 8 | How to Get Traffic From Social Media Platforms

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Other Useful Videos :
Online Marketing Tutorial For Beginners Part 1 | 3 Powerful Platforms for Selling Your Products – https://youtu.be/g3-FQ-4-SUM
Online Marketing Tutorial For Beginners Part 2 | 5 Powerful Tools for Internet Marketers – https://youtu.be/KEq-RJnURU4
Online Marketing Tutorial For Beginners Part 3 | 5 Essential Skills For Internet Marketer – https://youtu.be/a8o7H2iJbPA
Online Marketing Tutorial For Beginners Part 4 | 5 Secrets of Affiliate Marketers – https://youtu.be/UYOn4P0mnOA
Online Marketing Tutorial For Beginners Part 5 | 5 Ways You Can Make Money Online – https://youtu.be/IwJXDTdkOWo
Online Marketing Tutorial For Beginners Part 6 | How to Become a Thought Leader – https://youtu.be/77L02CKHMo8
Online Marketing Tutorial For Beginners Part 7 | How to Get Started With Email Marketing – https://youtu.be/7U_WqJXBKtU
Online Marketing Tutorial For Beginners Part 9 | Top 5 Mistakes That New Internet Marketers Do – https://youtu.be/rFzXoDXaimU
Online Marketing Tutorial For Beginners Part 10 | Top 5 Myths Surrounding Internet Marketing – https://youtu.be/ZhDIF3gLhNQ

Online Marketing Tutorial For Beginners Part 8:https://youtu.be/Nb0jDLeCB9M

5 Best Marketing Strategies To Grow Your Websites Traffic

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5 Best Marketing Strategies To Grow Your Websites Traffic

Every business has the desire to have more website traffic and the good news is you don’t have to go beyond your budget to achieve this outcome.

We will show how it is possible to do this within your budget and get a real return on investment.

How is this possible you may ask? To answer that we must make sure that any strategy related to your marketing is aligned with your business goals and that you have the tools in place to measure both your progress and success of each of your targeted goals.

Once you have confirmed this then you can dive into this video.

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My Dental Marketing “Trends and Best Practice in Online Marketing” – Presented by Carolyn Dean

https://youtube.com/watch?v=1EQk2EICahI

To have a successful practice you need to understand and embrace online marketing. The best way to market your practice has changed and gone are the days of Yellow Pages ads and flyer drops.
This talk will demystify these topics and tell you what you need to know, and give you the tools to grow your practices with effective online marketing.

Online Marketing Strategies for Damage Restoration Companies | Destiny Marketing Solutions

Interested in how you can use digital marketing strategies to grow your restoration business?

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11 Digital Marketing Strategies for Restoration Companies

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SEO Keyword Research Training Videos:



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Online-Marketing-Experte zerlegt den bekanntesten Energy Drink der Welt

⫸ DU willst erfolgreich Online-Werbung schalten, dann schau Dir jetzt meine Gratis Online-Schulung an!
Dein Start, um Werbeanzeigen zu erschaffen, die den Markt dominieren und jegliche Konkurrenz in den Schatten zu stellen:
⫸⫸⫸ https://finest-audience.de/geheimnis
– – – – – – – – – – – – – – – – – –
:::: Wer ist Dawid Przybylski?
Dawid Przybylski ist Online Marketer aus Leidenschaft mit Schwerpunkt als Online-Werbepartner.
Seit 17 Jahren beschäftigt er sich mit diversen Bereichen des Unternehmertums und hat vor 7 Jahren begonnen, Online-Werbung für profitable Kampagnen einzusetzen und so online Geld zu verdienen.
Mittlerweile ist er auch in diesem Bereich ein Profi und hat bereits Kampagnen aufgesetzt, welche einen Return on Invest (ROI) von über 1100% erzielt haben.
Inzwischen steht er seit einigen Jahren im kompletten Marketing, egal ob Personal Brand oder Business Brand, hinter vielen Gesichtern und Businesses und vermarktet diese ganzheitlich.

Als Nr. 1 Verkaufspartner bei verschieden Unternehmen, wie Dirk Kreuter, Christian Bischoff, Bodo Schäfer, Webinaris, Maxda, Klick-Tipp und ca. 18 weiteren, wurde er of gefragt, wie er vorgeht und was seine Geheimnisse sind. Somit gründete er 2018 die Finest Audience und hat bisher Tausenden Menschen gezeigt, wie sie Ads schalten, die rasieren!

Die Finest Audience MasterClass ist das effektivste Online Marketing Ausbildungsprogramm im DACH-Raum für Online-Werbung und Unternehmensskalierung (daher nur begrenzt zugänglich).
Eine Bewerbung ist hier ohne Garantie auf freie Plätze möglich:
⫸ ⫸ ⫸ https://finest-audience.de/ytmc/

✔️ Sein Online Marketing Wissen ist aus der Praxis für die Praxis
✔️ Dawid führt dich von NULL auf zum erfolgreichen Profi im Bereich der Online-Werbung und Ads, die rasieren
✔️ Über 3 Millionen Euro Eigenkapital in Werbung investiert und 25 Millionen Euro Werbebudget verwaltet

Do we really need to learn & apply everything in Digital Marketing for 2020?

Do we really need to learn & apply everything in Digital Marketing for 2020?

Digital Pratik is an awesome happy worker.

A 3 times proud college dropout from final year of engineering college who started with his first ever call center job as an undergraduate in 2010 for just 9700 per month!

After working happily & hard achieved the position of customer service head for one of the call centers for UK process.

Meanwhile, as a side hustle was learning & applying seo, YouTube seo, blogging, email marketing, WordPress, Facebook, Snapchat, Instagram etc !!!

Got my first ever digital marketing job as a digital marketing executive by end of 2014… It was 17000 per mo take away salary.

In 2015, got my digital marketing trainer job & got awarded as the awesome trainer by the working professionals themselves!

Meanwhile was putting out free content on youtube, Instagram, Facebook, Linkedin, Snapchat, blog, Quora, Pinterest, Social bookmarking websites etc & building my brand & managing freelancing projects too!

Started consuming Garyvee in 2015!

Left that job & Came back for my parents again in 2016 & thought of doing the client work full time! Made a lot more than that previous job but couldn’t manage my quality & i took that L on me. 100% accountability.

Till this point in time, there was no Digital Pratik!

It was always Pratiksinh Chudasama or lovepratiksinh or iphonepreneur or pratiksinhisawesome & all such kinda fancy entrepreneurial terms at times which made me feel guilty at times when i was alone. Coz, i was not 100% giving away my content for free. I was always expecting from my audience!

Now I was almost 27 years old. No job. Not able to manage client work. Was in financial crisis again! Had to take care of my parents. And always listening to Garyvee! So took a step back & started looking for a digital marketing job again!

Got an opportunity as the Product Manager for an institute in Delhi & again gave my best & again started my personal work as a side hustle & this time I got my domain digitalpratik & changed all my plarforms handles to digitalpratik & this time I had a totally different mindset & capabilities!

Finally in July 2018: left my position as the Product Manager & went all in for Digital Pratik !!!

And here I am in 2019 as a bluetick verified valuable digital marketer on Instagram & Facebook !!!

About me & My work in the form of a few important links:

Host of #1 Podcast on Apple Podcast & Spotify for the term “digital marketing”

1.) Digital Pratik is India’s A listed Digital experts under 35, which is a big achievement: https://www.ibtimes.co.in/digital-marketing-not-easy-thing-today-too-much-competition-market-digital-pratik-799706

2.) https://digitalpratik.com/about is my story

3.) Verified Instagram: https://instagram.com/digitalpratik where i am treated as a popular social media content creator.

4.) My daily podcast show which is available on 10+ platforms: https://digitalpratikshow.com & #1 in Apple Podcast & Spotify for Digital Marketing

5.) Verified Facebook: Visit this link: https://digitalpratik.com/bot & it will open up in your Facebook Messenger.

6.) Verified TikTok: https://tiktok.com/@digitalpratik

7.) Professional talks on Linkedin: https://www.linkedin.com/in/digitalpratik

8.) https://www.onlinemillionairesummit.in/home where i am one of the speakers for Personal Branding & closing high ticket clients.

9.) 50+ million views on my Giphy account https://giphy.com/digitalpratik

10.) Gujju Digital Pratik on YouTube: https://www.youtube.com/channel/UC0ilmdKg1QyEkpB-Qw3KD7A?sub_confirmation=1

11.) Gujju Digital Pratik on TikTok: https://tiktok.com/@gujjudigitalpratik

12.) Gujju Digital Pratik on Instagram: https://instagram.com/digitalpratik

13.) Micro blogging on Twitter: https://twitter.com/digitalpratik

14.) At times Snapping on: https://snapchat.com/add/digitalpratik

15.) 83 Minutes of Advice For People Building Personal Brand in 2020 – TimesPro India Keynote [Nov 2019]: https://youtu.be/234nXDoQnyY

Do we really need to learn & apply everything in Digital Marketing for 2020?

Online Marketing 101 – Work Smart Not Hard Livestream

Want to consult with Jack? Book time with him here:
https://calendly.com/jackdermotpitman
Join the call by joining this discord group and getting the Zoom link:
https://discord.gg/mwJENsb

This is a weekly livestream. Anybody is welcome to join the call and participate in the livestream.
You can ask anything you want. Jack will look at the chat until somebody joints the call. Then, Jack will stop looking at the chat and focus on talking with the participant.