One reason why email marketing is such a smart method is because it works. Although not as new as other prospecting methods, it’s effective. It puts you into contact with your prospects and gives you the control that social media doesn’t always offer.
The reason for this is that with e-mail you own the playing field. You may get a lot of followers on Instagram or Facebook but if the algorithm were ever to change, it would become more difficult to get responses. However, when someone is on your email list you get access to them no matter what. This is one of the main reasons why it’s such a great method for finding coaching clients.
In terms of email marketing best practices, it’s vitally important to do behavior based marketing. You should be sending relevant emails according to people’s behavior. This is what is happening on the Internet and by mimicking this kind of targeted marketing, your ability to reach prospects will increase.
Now, in order to effectively implement an email marketing campaign, the best platform out there is GetResponse. With GetResponse, you can track your progress. Furthermore, everything is integrated, which makes managing your campaign simple.
With GetResponse, finding coaching clients becomes easy because it eliminates the need to learn some of the complicated steps of setting up a funnel. It does much of the work for you. This way, you can focus on creating a campaign that both adheres to email marketing best practices and allows you to build your business quickly.
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