Ep.42 Online Marketing Lingo

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Introduction to The Marketing Lyfe Podcast Ep. 42

Episode 42 of the online marketing podcast. This is Taylor Timothy, your host. In today’s kind of a little bit different episode. I’m going to have a little fun with this one, but we’re going to be talking about online marketing lingo. So let’s not waste any more time dive right in.

First thing, we’re going to talk about his impressions. So what does an impression mean? You know, we have impressions over on Google paid ads, we have impressions inside of Seo, we have impressions inside of Facebook and Instagram ads. Basically the impression is someone has seen that ad. So you could have a thousand people, but you might have 10,000 impressions, meaning these people have seen a ton of your ad over and over and over again. So that’s basically how impressions works. Uh, one of the key indicators do I worry about impressions when looking into my ads? I do a little bit, uh, but it’s not one of the driving factors of if these ads are performing or not. So impressions, something to look into, but I personally don’t really worry about my impressions too much. Second thing is reach. So reach is the number of impressions like divided by the person.

So the reach is the actual person that has seen the ad. So if you have a reach of 10,000, that means 10,000 people have seen your ad. So impressions and reach kind of go hand in hand. So as far as reach goes, one of the big indicators and factors with reach is going into how many times have these people actually senior ads? So inside of Facebook, uh, you can go over and hit the dropdown. There’s a thing called delivery, uh, once your delivery is up past four, we talked about that on episode 24. Um, but basically once your reach, um, once your delivery is passed for, you probably need to go back to the drawing board and kick out the ads and restart maybe new offer and different things like that. Third one is quality score. So quality score you’re going to find over on your search campaigns inside of Google paid ads.

This is one of the big indicators for you if your ads are performing. So Quality Score, I recommend you have a six or higher. Um, few episodes back, we talked about quality score, but the quality score is going to allow you to see how well your ads are performing against everyone else. So it’s going to be a combination of how much you’re spending along with, uh, your click through rate. So if you have a high click through rate and you’re spending a lot of money, you might have a higher quality score and ranking higher than everybody else. But if your quality score is lower than a six, I recommend going back to the drawing board may be spending more money, maybe changing out all of the copy. The fourth one is relevant score. You’re going to find the relevant score over on Facebook. So over on Facebook they actually just made a change.

So a few episodes back, I talked about this change, but now the relevance score used to be a number and now it’s gone to a completely different system. But as far as the relevance score goes, now I used to say six or above. But now with relevance score, you need to have above or above average. If you’re not getting those again, you might need to change out your targeting, your ads and different things like that. Next thing is CTR. So CTR does not mean choose the right people. It means click through rate. So the CTR stands for click through rate. And basically what that’s indicating is impressions divided by clicks. So the click through rate is going to allow you to see how many times people are actually clicking on your ads. So with your click through rate over on Facebook, I recommend having a 1.5% or higher.

The higher the click through rate, the better. So 1.5% or higher over on Facebook. On Google paid search, I recommend a 6% or higher and over on Youtube. But what I’ve been seeing on Youtube is a 0.5% on your click through. So these are some of the big indicators. If your ads are performing is your click through rate. Number six, we’re going to be talking about a USP and a UVP. So these are actually the same thing. Some people look at them a little differently, but USP stands for unique selling proposition. So it’s your lead magnet or your offer and your UVP is your unique value proposition. So like I said, they’re kind of the same thing. Um, but basically the USP and the UVP needs to be solving their problem and needs to be fixing their issues. Number seven, landing page. So what is a landing page?