Ep. 8 Online Marketing Mentality “You Do You” | Jordache Leiker

My Site: https://www.taylortimothy.com

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Introduction to the Marketing Lyfe Podcast Ep. 8

What’s up guys to Timothy with the marketing life podcast, and today I brought on a non marketer, her name is Jordache liker and the reason why I brought her on the show is I met this girl while back at Lake Powell and she had three rules that she shared with us and the reality of these rules is they are applicable to life in general, in the reality of it is it’s helped me through my marketing journey in my life and my business and I know these three things. If you guys apply them, it’s just going to help you become a better business owner, a better person all around, a better marketer, whatever your life goals is, it’s just going to make you a better person. So let’s dive in. Okay. What’s up guys? Today on the show, I have dash liker. This woman is a queen of all sorts. So jordache. Tell our audience today about you and your backstory.

Introduction to Jordache Leiker

Jordache: Okay, so I was born in draper. Well, I was born in California and I moved to draper, Utah where I grew up with my family and growing up I did a lot of competitive cheerleading and so me and my friends were always just running around cheering at football games, cheering allstar professionally. And then I went to college and I graduated from the University of Utah and I got my degree in human development and family studies and I thought I was going to go to PA school, so I was super excited about that and I want it to be a pediatric pa so I thought I’d get some experience with children and working with autism specifically because Utah has the highest rate of autism. It’s one in 33 kids here. So I started getting exposure to that and children with autism and I fell in love with it. So I actually withdrew my acceptance from PA school and I went and got my master’s in autism studies. Became a board certified behavior analyst and got my masters in special education. So now I am a director of an autism clinic here in Salt Lake City, Utah. And I also coached cheer Outta High School.

Jordache’s Famous Phrase

Taylor: That is so awesome. It sounds like you’re killing it in life gear, master’s degree, killer cheerleader. And just killing it. Thanks Stuart. So let’s get down to the nitty gritty of why I really wanted to have you on this show today. So tell us about your famous phrase that you taught me and how this all came about.

Jordache: Okay. So while I was running around with my friends in the good old cheer days, um, we had these three rules of life and I think the one that stuck most with you, Taylor was rule number two, which is you do you. I’m a do me. And the reason we establish these rules is just we would be either at a party or a social gathering or could even just be at home trying to think of what we wanted to do. And we’re like, okay, so we got to have these rules. How are we gonna know if we want to stay somewhere, if we want to go somewhere, if you want to do something new. And they kind of just started off really immature. They were developed in high school and so rule number one was you got to stay hydrated. So that Kinda was applicable more to like the chair scene where we’d be like working out really hard.

We’d be like, in that environment where were like cut to stay hydrated, you know, we just ran a mile and then rule two was you, I’m going to do me. So we’d look at my friends and I’d be like, are you doing you? Yeah, I’m doing me. Okay, let’s do it. And then rule number three was you got to feel it. So if you weren’t feeling it doing, you are staying hydrated. You got to get out. So then those rules kind of grew as I grew essentially. So then we’d be somewhere either how to dance in high school or at a party and we’d look at each other. Are you hydrated? Are you doing you, are you feeling it? Okay, let’s do it. Um, but it’s kind of funny because even though they started off very immature as they’ve grown and as I’ve grown in my life and progressed, they really have become something that I’ve lived my life through a foundation, which sounds kind of ironic because they are very simple rules like hydration, doing you and feeling it.