Growth hacking led off as a trend but was rapidly getting essential. With the ever-expanding increase of the Internet, growth hacking is now absolutely essential when bringing products and services to clients. For years, marketers were in charge of pushing products while coders were fully responsible for entering and building code, or a platform. Now, however, these words have merged to create a single system of true growth, known as growth hacking. Marketing will always be an essential element, but it’s important to have a single individual or handful of employees who focus solely on the narrow growth of the company. The Internet has truly created a new way for businesses to grow, seemingly overnight in some scenarios. Consumers no longer have to feel tricked in terms of product, because product features can be directly involved in growth. In addition to these elements, growth hackers also understand that channels of distribution are no longer A to B, and any sale is a positive note. Instead, channels are now moved or even created due to the channels created by social media. This could include new websites or even popular blogs from trending individuals outside of the entertainment arena. While growth hacking is currently implied to resolve around startups, it will soon be implemented into even the largest organizations.