Before You Learn How to Market Your Business Online:
Patience Is a Virtue
One would be wise to realize from the advent of one’s journey that online marketing, while cheaper and much more accessible than hiring a professional, is a long-term engagement. It’s not something that pays off dividends within a few days time; it takes a considerable amount of time to deliver the desired result, but it’s a sure-fire way of doing things.
One should always strive to be authentic and to actually connect with your clientele rather than just spamming and nagging them into giving you what you want; build a respectful and nurturing relationship with your audience so that when they think about you and your service, they’re in a state of security and assurance that whatever you have to offer is the go-to for their needs.
Quid Pro Quo
One must also know that the majority of one’s yield from online marketing is a result of only some of the effort they put in. This is what’s known as the Pareto principle, or the 80-20 rule, which implies that 80% of the results of one’s results is equivalent to about 20% of their effort. Similarly, 80% of your revenue comes from 20% of your clients and figuring out a method to identify that 20% would allow an apprentice online marketer to target that audience with offers and discounts. This is a prime example of how to market your business online.
The Way of the Blog
You might think blogs are only good for personal opinions and fan fiction, but they’re one of the simplest and most powerful tools at your disposal. Maintaining and optimizing an organized and appealing blog with high quality and periodic content can take you from being a passing thought to a household brand when it comes to online business marketing. A good rule of thumb when it comes to how to market your business online through blogging is to put yourself in your client’s shoes, ask yourself “What do I want out of this?”, “What am I looking for?”, “What would I be interested in reading here?” Build your blog around your clients’ interests, aim to catch their interest and motivate them to keep coming back to your blog for further insight, publish helpful tutorials, lists or even a simple inspirational post.
Consider guest blogging for other, more influential blogs in your industry or niche to widen your exposure and divert a sizeable amount of traffic over to your neck of the online woods. Similarly, you can find out power players and influencers in your niche and seek their help to promote your content; they command a massive amount of traffic. Appeal to them well enough with free samples or a commission based agreement, and you can have a share of that for your own endeavours.
Social Media and You
When approaching how to market your business online, exposure is a crucial key component. You need to get your content and product out there for all to see, as far and wide as you can stretch your virtual peripheral vision. And what better way than to utilize the many social media options at your disposal?
Try to figure out where your industry’s clientele might prefer to hang out when it comes to picking a platform to establish a foothold; places like LinkedIn are essential for reaching out to industry leaders and followers alike; joining groups and posting relevant, quality content can net you some quality awareness and traffic, but do remember not to come off inauthentic or spammy. Facebook and Twitter are also powerful tools when it comes to utilizing social media, share content your clientele might enjoy by either finding it insightful and genuinely helpful or by being entertaining. You can also use targeted Facebook ads once you get a feel to your clientele and know what makes them tick, it might not be free but you have to spend money to make money. It is imperative that you aim to humanize your brand and your presence by being your honest self. Like we said earlier, a strong bond between you and your clientele is a pillar of how to market your business online.