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In lames terms, and in-bound digital marketing strategy is one that drives customers to you, and example of this is a Content Marketing where you write blogs, or maybe make videos like this one with content that people are interested in learning about.
Whereas an out-bound digital marketing strategy would be situations where the customers are not coming to you, but instead you are going to them.
You never signed up for those ads and those advertisers are targeting you because they believe you might have an interest in their products or services based on what you post, and the content you engage with on your social networks.
Now both strategies are key parts of a solid digital marketing strategy and to take this a step further I want to illustrate some examples of both.
Inbound tends to drive a higher intent as they are people who are actively searching for your content, while outbound tends to have a lower intent as you are interrupting users – these people are not looking for your products and services and could be in the middle of doing some important things like research for work, watching a funny video, or hacking the next U.S. elections.
Also, even if you ranked #1 on Google and drove all the traffic possible to your website, consumers do not often purchase on their first visit to a website and using an outbound strategy like running Facebook ads to website visitors or using email campaigns will be keep to convert your website visitors overtime.
These are a hybrid because here are users who are actively searching so they have intention behind their media consumption, but with paid pay-per-click ads you are propelling your brand to the front of the web.
As they give us both the high intention of an in-bound marketing strategy, and the volume and scale of an out-bound strategy.
Again, you want to incorporate both strategies into your digital marketing plan.
Where an inbound strategy offers high intention an outbound strategy works by driving high volume, giving you a good blend of hot leads who might be ready to buy today while adding new people into your sales funnel who could turn into sales overtime.
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Equipment I (probably) Used To Shoot This Video:
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2. Rodeo Smart Lav Mic https://amzn.to/2XlouXu
3. 3 Point Lighting Kit https://amzn.to/2XmC4tF