Marketing Strategy | E02 | Audience Targeting | Digital Marketing Tips | upGrad

A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides.
Marketing strategies have three important functions. Audience targeting is one of them, other two being the market segmentation and brand positioning.

In audience targeting, a marketer recognises its core target audience segment.

In this video, we explain what audience targeting exactly is, how to do the target market analysis and strategies to help you reach the target market to help with your overall marketing strategy.
#DigitalMarketingStrategy #AudienceTargeting #DigitalMarketing

Know more about the program in Strategic Digital Marketing from CJBS Executive Education & UpGrad:
https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_2

Read more about Audience Targeting here: https://upgrad.com/blog/learn-how-to-use-audience-targeting-in-marketing/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_1

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