MBA, marketing course, whether you8217;re rebuilding your marketing program from the ground up or leading the first campaign of your career, this video tutorial will help you lay the foundation for a successful marketing endeavor. we explain marketing8217;s role business; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.
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you8217;ll also learn to address tactical challenges and present the plan to get buy-in throughout a business, from the c-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. finally, you8217;ll learn how to launch the campaign and measure its performance.
this video tutorial includes: marketing basics, assembling the team, creating the marketing plan, analyzing your products, customers, and market, segmenting customers, creating a value proposition, developing a strategy, setting goals, setting prices, using social media, presenting your plan to leadership, budgeting your plan, and measuring success.