Online Marketing and Business Development for Cybersecurity Companies

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Have you ever wondered how to build a reputation and brand for your business when you don’t have clients yet or even much money to spend on your online marketing and business development? I’m sure you know that your brand and reputation are important for your business development, whether you’re a large global enterprise or a small business. But, did you know just how vital it is when you’re just starting out and building your business? As a cybersecurity entrepreneur you really need to get this.

Well, I’ve got great news for you! I’ve made this simple video to show you some simple steps to build a reputation fast, especially when you don’t have clients yet or much money. It will help you build your business fast, help with your entrepreneur skills, online marketing and business development.

Watch it now if you want to learn how to grow your cybersecurity business, build your brand and establish credibility right from the very start.

This video is great if you want to start a cybersecurity business, have an existing business, if you’re a women entrepreneur, or a male entrepreneur, if you’re looking for business ideas for women, marketing ideas, small business advice, marketing tips, reputation and branding help and so on.

The other thing you’ll need to support your brand and reputation is an effective business development strategy for your online marketing. It will underpin your main business plan. As you’ll need to know what your business development plan should include, I’ve created some helpful bullet points you can adopt for your own business:

Business Development Plan
– Where are you now i.e. your current situation — look at historic sales revenues, the source of any new clients, past notable activities/campaigns by results
– Your objectives — your business objectives, the number of new prospects and clients you have, revenue, average client spend
– Your client profile — who is your ideal client, your persona, or avatar. Look at who your most profitable clients and ideal prospects are and why they buy from you. Consider size, industry, location, need, profile, decision making unit
– Your engagement process — finding prospects, engagement techniques, sales methodology/process, account management, supporting marketing materials required
Your partners and referrals — who are they and how can you get them selling for you?
– Your marketing initiatives — goals and budget, SEO, seminars, events, networking, social media, newsletter, pr, sales materials campaigns etc…
– Your sales team — training, location, strengths and limitations, and recruitment
– Any new approaches — what new approach are you going to try?
– Your calendar of events — 12 month plan including: key dates, events, campaigns and new recruits
-Your measurement — CRM, forecasting criteria, KPI’s and general measurement