online marketing for beginners, online marketing definition and principles. Launching a business is difficult. It’s always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that’s been woven. Without it, gaining traction for your online business could be futile.
While most people are caught spinning their wheels, focusing on efforts that provide them with little to no traction, successful online marketers know that there are three fundamental principles that must absolutely be adhered to in order to achieve long-term results on the Web.
These principles provide the basis for success across the board in areas such as search engine optimization, social media marketing, sales and email marketing. Wield these three principles and interlace them into everything that you do, and success will eventually be within reach.
The biggest problem? The prevailing mentality seems to be one of doing the least amount of work for the greatest return. It’s either born from sheer laziness, which is partially a product of our culture, or one of the expectation of convenience and instant gratification.
We want what we want, when we want it, and we’d like that to happen right now, wouldn’t we? Who wants to wait around for weeks, months or even years at a time to see their labor bear fruit? Not many people have the patience and wherewithal to see things through, but we all know that things don’t happen overnight.
When it comes to marketing any business online, we need to put in the sweat equity. We have to do the work. There’s simply no way around it. But it isn’t just about working hard, we also have to work smart and do things the right way, not the easy way.
The truth? When it comes to online marketing, you either have a lot of money or a lot of time. If you have both those things, then you’re in luck since you’ve likely hit the jackpot somewhere along the road. But the large majority of folks have either one or the other, and that’s usually more time than money.
How you spend your time, will largely dictate your ability for success when it comes to online marketing. Will you try to wield quick fixes to chase the all-mighty dollar? Or, will you build inherent value into your offerings?
While the delicate balance of time versus money is nothing new, if you want to succeed with online marketing you have to do things the right way while using the precious little amount of time you have wisely.
In total, there are three fundamental principles that online marketers need to both understand and adhere to. Whether you’re an entrepreneur at the earliest stages of business, a startup knee-deep in sales and marketing, or a veteran business owner or manager, these three fundamental principles should be driving every online-marketing decision you make.