The world of marketing is constantly adapting and changing. So how are we supposed to keep with the latest trends when we8217;re trying to start or grow our businesses??
My business has had to adapt its marketing strategy drastically over the years since we began. From Google Adwords to Facebook8217;s organic reach, we8217;ve generally employed one main strategy, and really focused in and targeted that specific avenue. But as time goes on, new platforms emerge, laws and algorithms change and your audience8217;s attention shifts, and your primary strategy starts to become ineffective!
So how do we keep up? As the person running the show, it8217;s on you to keep up with changes in the landscape. But don8217;t panic: this is what the business community is for. We8217;re here to help guide each other through these hurdles, to test every possible new strategy and share our stories and wins with each other, so we can all continue to move forward and create incredible growth.
I really hope this video has given some insight into how I cope with changes in the world of marketing, and I8217;d love to hear your stories and tips around how you8217;ve adapted to change.
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