Online Ordering for Restaurants – 5 Reasons You Need It | Marketing 360

If you own a restaurant I’m sure you’ve noticed the massive adoption of apps like DoorDash and GrubHub which makes you ponder the question…does my restaurant still need online ordering on my website? The answer is yes! And here are 5 reasons why…

Reason #1 – Delivery apps like DoorDash and GrubHub are great for helping you get found. Think of it like another marketing channel for you. But they take hefty cuts. That being said, paying for and managing your own delivery service is pricey also. So when you think of it that way, it’s probably not that bad. That said, your goal should be to try and get customers to order next time via your website! Sneak in some coupons to order from your website next time for pick-up with a nice discount that’s maybe half what you have to pay to DoorDash or GrubHub!

Reason #2 – A lot of people still prefer to pick-up orders vs delivery. Especially if it’s near work, on their way home, or if they just want to save from the additional delivery charges. etc.. So having online ordering makes it easy! Especially if they can create an account, save their orders and make the checkout process super fast via their phone. That way, it only takes a minute to place their order so it’s ready for pickup. Panara Bread has a pretty good process for this which my wife uses all the time!

Reason #3 – The more orders you have placed through your website the more data you can leverage to improve your marketing and drive more sales. With apps like DoorDash or GrubHub the data you have access to is limited. But with your website’s online ordering system it’s much more powerful! You can see what marketing campaigns are working best, what traffic sources drive the most sales, etc.. Such as if your Facebook campaign is driving more sales than your Instagram campaign, etc. This allows you to spend more money on what’s working and less money on what’s not.

Reason #4 – More of a tip than a reason, but make clear buttons on your website that say “Order for Delivery” and “Order for Pickup”. This way, you can divert the delivery traffic to DoorDash or GrubHub and the Pickup traffic to your online ordering system! This makes it easy for your customers. If you offer your own delivery service, you might still want to give them the option to order via DoorDash or GrubHub if your customers prefer that experience.

Reason #5 – By having your own online ordering system you can more easily manage customer loyalty programs, engagement campaigns like SMS text message blasts on slow days, etc..

Not sure what online ordering system to use that integrates with your POS? Give us a call and we’ll help you out for free!

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#RestaurantMarketing #OnlineOrdering #RestaurantWebsite

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7 Key Steps to Planning and Launching a Successful Marketing Campaign

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way.

Step #1 – Begin with the end in mind
Identify your goals
Analyse your business

Step #2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush

Step #3 – Identify your milestones
How will you define success?

Step #4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?

Step #5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?

Step #6 – Execute your plan
Launch!

Step #7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results

Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.

What are your favorite marketing planning tips? Feel free to leave them below!

#digitalmarketing #marketingcampaign #marketingstrategy

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BLOGGING AS A PART OF ONLINE MARKETING

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CONTENT MARKETING AND ONLINE MARKETING

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AFFILIATE MARKETING AND ONLINE MARKETING

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ONLINE MARKETING THROUGH WEB

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ADVANTAGES LIMITATIONSTYPES OF ONLINE MARKETING RESEARCH

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ADVANTAGES OF ONLINE MARKETING

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Digital Marketing Strategy – 7 Ways to Build Your Digital Presence

Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online!

Step 1: Develop a Conversion Based Website
Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you’re putting your best foot forward.

UXi® Websites

Step 2: Invest in SEO and PPC
People buy from people they know when it’s convenient. If your site doesn’t show up when they search, you’re going to miss out on a lot of business.

Natural Listing Ads®

Top Placement Ads®

Step 3: Retargeting
When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don’t let them get away!

Retargeting Ads®

Step 4: Build Your Online Reputation
If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage.
87% of shoppers won’t consider buying from a site without reviews.
Start the process at https://www.topratedlocal.com/

Step 5: Create Valuable Content, Specifically Videos!
Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics.

Step 6:Social Media
57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community.

Social Media Management

Step 7: Stay Ahead Of The Competition – Use a CRM!
A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM – https://www.marketing360.com/small-business-crm/

BONUS TIP: Stay educated
Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! – http://m360.us/6d7a

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