Digital Marketing Strategies for Real Estate Agents – 10 Tips

Are you a real estate agent or looking to grow your real estate company? Take a few minutes and check out these 10 digital marketing tips to help grow your brand.

1) Establish your niche. What type of real estate do you focus on? What price ranges? What neighborhoods? Be as specific as possible so you can build your branding, audience and all your marketing campaigns around it! Start very niche, you can always expand later. But try to become the local expert in one area before expanding out.

2) Build a highly convertible and professional website (mobile first) which targets your niche! Use a strong IDX listing program like IDX Broker which allows you to get the design, functionality and SEO value you need to succeed! Take pride in your content – your website is your 24/7 sales person that never calls in sick! Build in strong call to actions with your information so people can reach out! Make it easy to request more info, request walkthroughs and more. Also make it easy for people to share properties on social media! Make sure your design has lots of local images so it feels at home with your visitors.

3) Build a strong presence on social media! Share pictures and videos about all the new properties that pop up on the market inside of your niche. Share information and tips about your niche, be the clear expert! The main platforms to focus on are Instagram, Facebook and Pinterest for this. High quality images are key. Leave call to actions to direct message you for walk-throughs or more info! Make sure to spend money to run Social Targeting Ads® to promote your content and get it in front of more people in your area!

4) Create lots of videos! One idea outside of videos about the specific properties is to write down questions you are asked during the week and make videos of those things to share on social media! You can also create a weekly email campaign or text message campaign which emails or texts people interested in getting alerts about new properties! People can subscribe to these lists via your website or CRM. More about a CRM in tip 5!

5) Use a CRM! Keep detailed notes on your leads & clients, send automated emails for holidays, birthdays and more. Check-in & follow up with clients and keep them engaged! Build your CRM so you can quickly search and sort by things like neighborhood, number of bedrooms, etc.. so you can call and email prospects quickly about new properties.

6) Invest in building a strong online Reputation. Before people work with you, they will research you. Give a review from every buyer and seller you work with! Even if they don’t buy, but the experience was good, ask for a review!

7) Get on 1st page of Google for your top niche keywords (organically and paid). Spend money to be on top of the page for your very best search terms. Also make sure to build pages on the different types of properties you sell, the locations, neighborhoods, etc.. Research the best keywords, then build pages for them and add content and pull in ongoing blog posts about it. One idea for blogging is to do a blog on each property and make a video! If you need help with keyword research, give us a call and we’ll help you for free.

8) Run retargeting ads on google display network, youtube, facebook and instagram, etc.. People are often in research mode for many months when it comes to real estate, you want to stay in front of them so they think of you first! Change your ads each week to showcase new properties in the niche you sell. Build lists for each niche you sell so it’s highly targeted! Build lists of people that watch your social videos or engage with your content as well.

9) Target groups, businesses and organizations nearby which fit your niche audience on social media. Build campaigns to target them. Offer them deals!

10) Use an all-in-one marketing platform which has both the talent & technology you need to succeed.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

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Online Ordering for Restaurants – 5 Reasons You Need It | Marketing 360

If you own a restaurant I’m sure you’ve noticed the massive adoption of apps like DoorDash and GrubHub which makes you ponder the question…does my restaurant still need online ordering on my website? The answer is yes! And here are 5 reasons why…

Reason #1 – Delivery apps like DoorDash and GrubHub are great for helping you get found. Think of it like another marketing channel for you. But they take hefty cuts. That being said, paying for and managing your own delivery service is pricey also. So when you think of it that way, it’s probably not that bad. That said, your goal should be to try and get customers to order next time via your website! Sneak in some coupons to order from your website next time for pick-up with a nice discount that’s maybe half what you have to pay to DoorDash or GrubHub!

Reason #2 – A lot of people still prefer to pick-up orders vs delivery. Especially if it’s near work, on their way home, or if they just want to save from the additional delivery charges. etc.. So having online ordering makes it easy! Especially if they can create an account, save their orders and make the checkout process super fast via their phone. That way, it only takes a minute to place their order so it’s ready for pickup. Panara Bread has a pretty good process for this which my wife uses all the time!

Reason #3 – The more orders you have placed through your website the more data you can leverage to improve your marketing and drive more sales. With apps like DoorDash or GrubHub the data you have access to is limited. But with your website’s online ordering system it’s much more powerful! You can see what marketing campaigns are working best, what traffic sources drive the most sales, etc.. Such as if your Facebook campaign is driving more sales than your Instagram campaign, etc. This allows you to spend more money on what’s working and less money on what’s not.

Reason #4 – More of a tip than a reason, but make clear buttons on your website that say “Order for Delivery” and “Order for Pickup”. This way, you can divert the delivery traffic to DoorDash or GrubHub and the Pickup traffic to your online ordering system! This makes it easy for your customers. If you offer your own delivery service, you might still want to give them the option to order via DoorDash or GrubHub if your customers prefer that experience.

Reason #5 – By having your own online ordering system you can more easily manage customer loyalty programs, engagement campaigns like SMS text message blasts on slow days, etc..

Not sure what online ordering system to use that integrates with your POS? Give us a call and we’ll help you out for free!

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#RestaurantMarketing #OnlineOrdering #RestaurantWebsite

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7 Key Steps to Planning and Launching a Successful Marketing Campaign

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way.

Step #1 – Begin with the end in mind
Identify your goals
Analyse your business

Step #2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush

Step #3 – Identify your milestones
How will you define success?

Step #4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?

Step #5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?

Step #6 – Execute your plan
Launch!

Step #7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results

Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.

What are your favorite marketing planning tips? Feel free to leave them below!

#digitalmarketing #marketingcampaign #marketingstrategy

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BLOGGING AS A PART OF ONLINE MARKETING

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CONTENT MARKETING AND ONLINE MARKETING

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AFFILIATE MARKETING AND ONLINE MARKETING

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ONLINE MARKETING THROUGH WEB

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ADVANTAGES LIMITATIONSTYPES OF ONLINE MARKETING RESEARCH

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Digital Marketing Strategy – 7 Ways to Build Your Digital Presence

Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online!

Step 1: Develop a Conversion Based Website
Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you’re putting your best foot forward.

UXi® Websites

Step 2: Invest in SEO and PPC
People buy from people they know when it’s convenient. If your site doesn’t show up when they search, you’re going to miss out on a lot of business.

Natural Listing Ads®

Top Placement Ads®

Step 3: Retargeting
When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don’t let them get away!

Retargeting Ads®

Step 4: Build Your Online Reputation
If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage.
87% of shoppers won’t consider buying from a site without reviews.
Start the process at https://www.topratedlocal.com/

Step 5: Create Valuable Content, Specifically Videos!
Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics.

Step 6:Social Media
57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community.

Social Media Management

Step 7: Stay Ahead Of The Competition – Use a CRM!
A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM – https://www.marketing360.com/small-business-crm/

BONUS TIP: Stay educated
Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! – http://m360.us/6d7a

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