Basics of Online Marketing

Welcome to the new video guys! grab some paper and a pen because you definitely want to take some notes as you’re watching this video…

Whether you’re new to the online marketing space or already in it, it’s crucial that you understand the basics and foundations of Online Marketing.

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Marla Johnson, CEO Aristotle Internet, Discusses Online Marketing and SEO

Ep 0056 | October 6, 2017
Marla Johnson is co-founder and CEO of Aristotle Internet and a renowned Internet marketing keynote speaker. Johnson is known for delivering captivating and constructive keynote addresses, breakout sessions and half-day sessions to companies, industries and associations across the nation. Her topics include search marketing strategy, mobile innovation, strategic branding and design, social networking, trends, online analytics, market segmentation and integrated PR and advertising just to name a few.

Johnson began her career in commercial production and marketing for technology firms when she and a group of computer-oriented friends became fed up with the quality of their Internet access service. Together, members of the group realized, they had all the expertise needed to run an Internet access company, Aristotle.

Aristotle is one of the most successful and award-winning Internet firms in Arkansas. The company began in 1995 with just six employees and according to BuzzFile, Aristotle is estimated to generate $11.3 million in annual revenues, and employs approximately 73 people.

Over the years, Johnson has had two parallel career paths: one in government and education, and the other in video production. She has a masters degree in education, and once worked for the city of Memphis and the Arkansas Department of Health. Johnson also worked in the engineering department at Little Rock’s KTHV-TV, Channel 11, and spent two years doing commercial production at her own company, Montserrata Productions.

Johnson is an active member in the National Association of Women Business Owners and a 2013 winner of the Beta Gamma Sigma Medallion for Entrepreneurship award from UALR.

Up In Your Business airs every Wednesday from 6-7pm CST on 101.1 FM The Answer and every Friday from 2-3 pm CST on KABF 88.3 FM. If you have questions during the Wednesday show, feel free to call us at 501-433-0088 or email us at

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This video is intended to show different ways small businesses can market themselves online.

Best Facebook Marketing Tutorial Ever!

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Click the time points below to skip around in this Facebook marketing tutorial for beginners created on November 20, 2016 and optimized for use through 2017! If you are an entrepreneur online hoping to use Facebook for business to increase sales with your Ecommerce website or professional growth program to advance your career, I think you will love this video! Watch this FB video course at

1:36 The class begins with what I think is the best Facebook marketing strategy for 2017 by using live video in the publishing tools on a Facebook page or personal profile. You will get 20+ free tips and tricks for marketing on Facebook that I think you will love in this video!

8:15 If you are not able or interested in making live video on Facebook, the next best Facebook marketing method is building deeper relationships with existing friends and new friends using a Facebook profile.

20:00 Watch as I demonstrate my Facebook messenger strategy to promote my podcast free to my most active Facebook friends. Look inside the exact message I send and see how I suggest adapting it to get clients for social media marketing the way I did to recruit hundreds of clients worldwide to hire me for help with Facebook advertising.

42:06 In less than 5 minutes from when I start sending the messages, watch as people I have not spoken with in months or even ever instantly respond with a promise to try my new podcast.

44:11 Learn how Facebook groups are the best way to use a Facebook profile to do both networking and learning as a part of niche communities.

57:40 Hear the story of how as a member of the Udemy studio Facebook group I learned from instructors making hundreds of thousands of dollars on Udemy and copied their exact strategies all the way to the point of mysteriously leaving Udemy as they did. For organic post reach, Facebook groups are the easiest way to make what you share arrive in the newsfeed of other people for free.

1:12:15 Want to see the insides of marketing a Facebook page to get the most free post reach? Start with a look at what works best for me in marketing my Facebook page.

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1:43:03 Analyze how I make a quick Facebook profile photo for my page with my face and then discover my philosophy for creating an ideal Facebook cover photo with a size of 828 by 315 pixels currently.

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I appreciate you reading this and hope to see you on the next live stream!

Jerry Banfield