Secret Life of Digital Media and Digital Marketing with Anurag Harsh, Ziff Davis CXOTalk #263

Digital media and publishing is a tough industry, with changing business models and competition from large and small players. Learn how a seasoned entrepreneur helped create one of the large digital media and publishing brands in the world.

For more info, see https://www.cxotalk.com/episode/ziff-davis-behind-scenes-digital-media-brand

Digital media guru Anurag Harsh was recently voted as LinkedIn’s #1 Voice in Technology. He is a founding member of the executive team at Ziff Davis for the past 7.5 years and has orchestrated its growth from a small privately held company into one of the world’s largest public digital media companies with the group’s revenues exceeding $1 Billion at a $3.5B Market Cap and 200% growth in stock price.

Anurag is the author of 7 business books including three Amazon bestsellers, has published over 400 business articles for Huffpost, FORBES and other publishers, is a Wharton & MIT alum and has performed two sold out solo concerts at the Carnegie Hall as a vocalist.

From the transcript:

Anurag Harsh: Well, digital media and the advertising landscape is staggeringly complex. Let’s start with some of the misnomers that people have about the landscape. Smartphone growth is slowing. Everybody thinks that it’s all about mobile and smartphones. Therefore, a lot of the digital media publishers are publishing to smartphones. Of course, they should do that, but what they don’t realize is that global smartphone shipments actually just grew 3% this year compared to 10% last year. That’s something that’s important. In order to build a business, a digital media business, you need to understand the landscape and who your target customer is and where they’re actually browsing.

The other thing that’s happening when you think about the Internet usage growth is, at least in North America, adults are spending a lot of time every day, as we all know, about five or six hours a day, on the Internet. That’s about 3 hours per day on just mobile compared to maybe it was like 45 or 50 minutes a few years ago.

The other thing that’s happening is the online total advertising spend because all the digital media business is fundamentally advertising driven, different forms of advertising. It could be commerce, it could be display, it could be affiliate, but it’s all bundled under advertising. The total online ad spend, it’s growing steadily. Mobile obviously has now overtaken the desktop in ad dollars, just as it has with usage and time. That’s an important thing.

Anurag Harsh: But they’re only seeing 20% of the ad spend. What that tells me is there’s a massive gap, and this gap is about $16 billion of opportunity for essentially brands to have more mobile ads on the Internet.

The other thing that’s happening is–and we all know this, but I’m going to say it anyway–over the next several months, and it’s probably already happening right now, the dollars that are spent on Internet ads are starting to eclipse dollars that are spent on television. What that tells me is it’s indicating a huge opportunity for mobile products to soak up the shift. These are some of the things that are happening.

There are quite a few other things that are happening in the world of digital. This is absolutely true. There’s the ad duopoly, which means Google and Facebook control 85% of the growth in online ads, and their share is increasing every year. As more data and impressions keep helping these companies improve their targeting, it really is becoming very, very hard, really impossible. It’s an existential problem, I call it, and we’re going to talk about this a little more, eventually.

It’s becoming harder and harder for other platforms, and really any other publisher, to compete. That’s the thing. There’s this ad duopoly, and it’s not going to go away. It’s actually going to get even worse.

The other aspect of that is this whole thing called ad blocking. It’s skyrocketing. People don’t want to see ads, which is the glue and the oil of the Internet that powers all of digital media. In developing markets where data costs can be high, what users are doing is they’re increasingly blocking ads whenever they can. Nearly 400 million people around the world are blocking mobile ads, and that’s a problem.

Big platforms like Facebook, Google, Snap, they’re responding to advertisers seeking to prove return on investment on their ad spend by improving ad targeting relevance, the ads that people are going to see–hopefully they don’t block these ads because the ads are more relevant to what they want to see–and then measuring, the measurement of how these ads work. Targeting has become a huge thing.

Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing Ep 7

Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.

Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.

Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.

A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.

So what exactly are the basic digital marketing strategies I’m talking about?

STEP 1: Define your target market

This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.

Step 2: Use native content

If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.

Step 3: Track everything

Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)

Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!

► Download your free copy of The One Page Business Plan Here – http://adamerhart.com/marketingplan

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SEO Training in Hyderabad – Part 2 – Digital Marketing Tutorials for Beginners

http://www.webtrainings.in/seo-training-hyderabad/ – Basics of Search Engines and SEO – Part 2 of Series In this session you will learn about how the search engines work ? The concepts of Search Engine Results Page, types of search results and comparison between various search results. This session is very crucial for beginners.

Online SEO Training by Web Trainings Academy

by Mohammed Azharuddin, Google Adwords Certified Professional

Visit www.webtrainings.in to learn Digital Marketing in Hyderabad

Digital Marketing Tutorial – How To Improve Your Campaigns ROI – Part 1 of 2

Watch Digital Marketing Tutorial For Beginners Part 2 of 2 Here: https://youtu.be/SNPivSeu5Y0
Digital marketing campaigns when properly designed and managed lead to increased brand awareness, better quality leads, and more sales.

That’s why in part 1 of this two part series I’ve listed 7 strategies to dramatically increase your digital marketing campaigns effectiveness and return on investment.

1. Understand changing media consumption. I’ve found that this is the single most important element in designed and executing a high performing digital marketing campaign.

Are you aware of exactly how your target market is consuming their information?

No other strategy or tactic will matter if you’re barking up the wrong tree. The message simply doesn’t matter if it isn’t being heard by your target market.

2. Consumer Behavior. It’s important to design your digital marketing campaign around proven customer behaviour patterns and decision making criteria.

While many factors are different in the online arena, the human brain is the same, and as Jeff Walker puts it, so are the mental triggers that create action. Be sure to incorporate at least one of the following (and ideally more) into every digital marketing campaign you run:

Authority, reciprocity, trust, anticipation, likeability, events and rituals, community, scarcity, and social proof.

3. Facts Sell. While storytelling is an integral part of most marketing campaigns (and is often touted as the be all and end all) at the end of the day facts and statistics can often perform better in regards to proving expertise, and increasing conversions.

Leverage and test both factual and emotional advertising in your marketing campaigns, and try to find a way to use relevant and authoritative references.

4. Images Are 80%. The success or failure of your digital marketing campaign largely comes down to the images you decide to use. The most important tip in choosing an image is first making sure it catches your prospects attention, and next making sure it’s relevant.

Irrelevant ads may get clicks, but they rarely get conversions. Stock images can also be effective, but they are most effective when customized and optimized for your audience.

5. Split Testing. Perhaps one of the greatest advantages of digital marketing is the ability to test one campaign against another in order to quickly cut lower performing ads, and scale up higher performing ones.

Split testing should be done in stages, starting with your images, followed by your headline, and finally your body copywriting. The end result is a higher performing and more cost effective ad.

6. Respect Attention Spans. Attention spans have been getting shorter year after year, and nowhere is this more evident than online. This isn’t a bad thing however, as the odds are good that your competitors are failing to recognize and capitalize on this, which leaves the door open for you to create eye-catching and engaging ads.

► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan

#LINKS
Website: http://adamerhart.com
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
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Snapchat: snapadamerhart internet marketing online marketing small business

AdWords Tutorial Italiano – Creazione di un piano di marketing online

Scopri come creare un piano di marketing online per conseguire i tuoi obiettivi di business. Ottieni suggerimenti su come fissare gli obiettivi di marketing, redigere un piano di azione e definire un budget di marketing.

Iscriviti al nostro canale: https://goo.gl/MJYuoT
Community: https://www.it.adwords-community.com/
Twitter: https://twitter.com/dentroadwords
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G+: https://goo.gl/Lr9uzy
Centro Assistenza AdWords: https://goo.gl/KqDJhX

Approfondisci altri argomenti:

Se hai appena cominciato su AdWords utilizza lo Starter Kit ► https://goo.gl/cg4z7K

Google Shopping in 5 Passaggi ► https://goo.gl/zRxtN6

Ottimizza il tuo account utilizzando le #PillolediAdWords ► https://goo.gl/HDxuuA

Migliora la tua presenza su Mobile ► https://goo.gl/ehGZGT

Ottimizza le Parole Chiave ► https://goo.gl/OlWO3G

Guarda i nostri Hangout on Air ► https://goo.gl/9HF258

Voi chiedete, Noi rispondiamo su #ChiediadAdWords ► https://goo.gl/Y9BMXZ

Trova le fatture o modifica le forme di pagamento su AdWords ► https://goo.gl/HdJf8O

Utilizzare AdWords Express ► https://goo.gl/ehGZGT

Digital Marketing 101 – In Less than 2 Minutes

Learn the basics of what digital marketing is in less than two minutes. Need a brief introduction to the world of digital? Looking to increase your digital marketing budget or convince the C-level members of your company to invest in digital? Then check out this quick video that gives you some insight into your options for digital and how it works. Digital marketing encompasses a wide range of media that should absolutely be a part of your annual ad budget, including some you may not have thought of.

The Not-Too-Distant Future of Digital Marketing | Stanley Chee | TEDxISKL

In his talk Stanley Chee, a software engineer, strives to enlighten the audience about the advertising industry. His discussion through targeted advertising introduces some of the bizarre and downright dirty sides of advertising whether we like it or not.

Stanley Chee was professionally trained and worked as a software engineer in Arizona, USA, before coming back to Malaysia. He has served as Chief Technical Officer for OffGamers before joining Gapture Malaysia. Stanley is a member of Mensa Society, The High IQ Society. On his free time, Stanley trains for his triathlon races. He likes to travel with his wife and he is an amateur photographer. Stanley Chee casually writes on his personal blog. He is a public speaker on topics like cloud computing, SaaS, Google AdWords and digital marketing. He is also a certified Google Trainer conducting AdWords courses for Google under ClickAcademy Asia.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Local Business Marketing: How You Can Dominate Google With Online Marketing Tips and Techniques

Get access to all the resources mentioned in this video and the 6th method here: http://www.soldwithvideo.com/articles/ranking-1-in-google-isnt-important-and-this-is-how-you-can-dominate-your-online-marketing-for-any-local-business – You can dominate the entire first page of Google for your small or local business WITHOUT being ranked #1 for your keywords. Online marketing for small and local businesses is a combination of multiple marketing tips and techniques. By altering your marketing strategies and forgetting about being ranked #1 you can actually get more local business than you thought possible.

When you are advertising your business you need to focus and a variety of techniques and strategies. When you combine several online marketing plans you can achieve great results. That is why we put this video together, we want to help all small business and local business owners increase business through online marketing techniques.

If anyone has seen any results from using these tips we would love to hear about it. All feedback and questions are welcome. Just leave us a comment under this video and we would love to hear from you.

Local Business Marketing

The Online Marketing Term : Impressions

What does the term “impressions” mean in the marketing industry? Why do online ads get impressions? How are views to an ad measured?
These questions and more are answered in this video from Massive Impressions Online Marketing

Massive Impressions Online Marketing

*NOTE : Our new phone number is (866) 800-3579