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Ep 0056 | October 6, 2017
Marla Johnson is co-founder and CEO of Aristotle Internet and a renowned Internet marketing keynote speaker. Johnson is known for delivering captivating and constructive keynote addresses, breakout sessions and half-day sessions to companies, industries and associations across the nation. Her topics include search marketing strategy, mobile innovation, strategic branding and design, social networking, trends, online analytics, market segmentation and integrated PR and advertising just to name a few.
Johnson began her career in commercial production and marketing for technology firms when she and a group of computer-oriented friends became fed up with the quality of their Internet access service. Together, members of the group realized, they had all the expertise needed to run an Internet access company, Aristotle.
Aristotle is one of the most successful and award-winning Internet firms in Arkansas. The company began in 1995 with just six employees and according to BuzzFile, Aristotle is estimated to generate $11.3 million in annual revenues, and employs approximately 73 people.
Over the years, Johnson has had two parallel career paths: one in government and education, and the other in video production. She has a masters degree in education, and once worked for the city of Memphis and the Arkansas Department of Health. Johnson also worked in the engineering department at Little Rock’s KTHV-TV, Channel 11, and spent two years doing commercial production at her own company, Montserrata Productions.
Johnson is an active member in the National Association of Women Business Owners and a 2013 winner of the Beta Gamma Sigma Medallion for Entrepreneurship award from UALR.
Up In Your Business airs every Wednesday from 6-7pm CST on 101.1 FM The Answer and every Friday from 2-3 pm CST on KABF 88.3 FM. If you have questions during the Wednesday show, feel free to call us at 501-433-0088 or email us at email@example.com
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Your Online Marketing Solutions – RevenueRocket
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We help business owners get new customers from online marketing strategies based upon your type of organisation. We have a group of experts in Facebook advertisements, Google advertisements and Youtube to discover your best customer. Our results based model implies your service only pays when your phone rings or lead produced depending upon your company process.
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How To Rank In Google In Just 6 Minutes!
Watch this free Facebook marketing class to see the best of what works for me on Facebook with 2+ million page likes and 600,000+ free organic post reach each week at https://facebook.com/jbanfield. Take the full class free at https://jerry.tips/forever. Help me reach 500,000 YouTube subscribers at http://jerry.tips/250kyts.
Click the time points below to skip around in this Facebook marketing tutorial for beginners created on November 20, 2016 and optimized for use through 2017! If you are an entrepreneur online hoping to use Facebook for business to increase sales with your Ecommerce website or professional growth program to advance your career, I think you will love this video! Watch this FB video course at http://jerry.tips/fbm2017.
1:36 The class begins with what I think is the best Facebook marketing strategy for 2017 by using live video in the publishing tools on a Facebook page or personal profile. You will get 20+ free tips and tricks for marketing on Facebook that I think you will love in this video!
8:15 If you are not able or interested in making live video on Facebook, the next best Facebook marketing method is building deeper relationships with existing friends and new friends using a Facebook profile.
20:00 Watch as I demonstrate my Facebook messenger strategy to promote my podcast free to my most active Facebook friends. Look inside the exact message I send and see how I suggest adapting it to get clients for social media marketing the way I did to recruit hundreds of clients worldwide to hire me for help with Facebook advertising.
42:06 In less than 5 minutes from when I start sending the messages, watch as people I have not spoken with in months or even ever instantly respond with a promise to try my new podcast.
44:11 Learn how Facebook groups are the best way to use a Facebook profile to do both networking and learning as a part of niche communities.
57:40 Hear the story of how as a member of the Udemy studio Facebook group I learned from instructors making hundreds of thousands of dollars on Udemy and copied their exact strategies all the way to the point of mysteriously leaving Udemy as they did. For organic post reach, Facebook groups are the easiest way to make what you share arrive in the newsfeed of other people for free.
1:12:15 Want to see the insides of marketing a Facebook page to get the most free post reach? Start with a look at what works best for me in marketing my Facebook page.
1:22:01 Continue with this Facebook page insights tutorial looking at how I am getting organic post reach from 500,000+ people in the USA each month that have never liked my page!
1:31:39 Get a look at how I create my page posts both simply and for maximum impact with just using a few words and links.
1:43:03 Analyze how I make a quick Facebook profile photo for my page with my face and then discover my philosophy for creating an ideal Facebook cover photo with a size of 828 by 315 pixels currently.
1:52:14 This graphic design tutorial at the end will show you how I use canva.com as listed in my https://jerrybanfield.com/resources page to quickly use stock photos to make a Facebook page cover photo that highlights when I am live and where to find me!
2:01:31 Get rewarded for supporting me on Patreon at http://www.patreon.com/jerrybanfield. Rewards include all my courses, 1 on 1 calls, shout outs, videos created for you, ad campaign service, mastermind access, and more!
Watch the Best Facebook Ads Tutorial Ever for 2016 at https://www.youtube.com/watch?v=bbUnSXNGl08
Help me reach 100,000 followers on Skillshare and see only tutorial videos for $0.99 for the first 3 months at https://www.skillshare.com/r/jerrybanfield.
You can also watch live on my Facebook page at https://www.facebook.com/jbanfield and on Twitch at https://www.twitch.tv/jerrybanfield. If you use Twitter, you can find me at https://twitter.com/jerrybanfield.
Read 300+ posts on my blog at https://jerrybanfield.com/blog-posts.
Listen to my podcast called Happier People featuring hundreds of inspirational episodes free at https://jerrybanfield.com/podcast or directly on iTunes at https://itunes.apple.com/podcast/id915442105
I recorded this and am live streaming with #Wirecast. See everything I use in my business at https://jerrybanfield.com/resources.
Shop anonymously online and get $10 in free bitcoin when you buy your first $100 using the same secure and insured bitcoin wallet I have with Coinbase at https://www.coinbase.com/join/jerrybanfield.
I appreciate you reading this and hope to see you on the next live stream!