Mobile Marketing Best Practices – Online Marketing Tips 2019 | Tappable
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Worldwide, more than 52% of users access the internet from a mobile device. This has huge implications on the way we consume content because we don’t use our smartphone the way we use our desktop. In order to make sure your audience engages with your content on their mobile device, you need to make sure you follow mobile marketing best practices. Without doing so, your online marketing will not be as effective.
Over the last few years, stories have brought about the largest shift in digital consumer behavior. Why is this? Well, consumers have less time and have a shorter attention span. In order to reach consumers, your content has to provide information within the first few seconds, which can only be done by combining video or images with text in a clever fashion. Your content has to be snackable, natural, and non-intrusive.
A number of large brands were the first to notice the value of stories. Brands such as Airbnb and Netflix have been using stories for just over a year as of 2019, and they are seeing great results. The biggest issue, however, that these big brands have been running into is, which platform should they be publishing their stories on? This is why AMP stories are so powerful, as they are available on the open web and aren’t confined to a specific platform.
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