Impressionen der Onlinemarketing Master Class (Nürnberg Digital Festival 2019)

Vor einem Monat haben wir euch mit der „Onlinemarketing & Data Driven Sales Master Class“ im Rahmen des Nürnberg Digital Festivals einen Blick „behind the scenes“ gegeben. Im Video erfahrt ihr, was an dem Tag alles geboten war!

In den Vorträgen gab es spannende Insights zu Analytics, CRM, SEO und SEA:
📈 Digital Analytics in Online Marketing – Timon Aden, Founder Tracken Web Services
📊 Customer Lifetime Value Berechnung & Channel Attribution – Stefan Vater, Head of Analytics I Onlineprinters
📩 A/B-Testing in E-Commerce – Christian Strasheim, Head of Shop Management & Customer Sales I Onlineprinters
💻 Make Smart Bidding Smarter – Judith Rathke, Industry Manager I Google

Ihr habt auch Lust in unser motiviertes Team zu kommen? Dann bewerbt euch unter 😎

Video: Tyra Webster


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Online Marketing vs Traditional Marketing | Advantages of Online Advertising | Squared Planning

We are an online PPC or CPC marketing company. We have years of experience in managing all popular paid platforms. We do PPC management, Social Media Management, Content Writing, Content Promotions, Web Analytics, E-Commerce Management, etc. Visit our website or mail us at for more information.

Digital Impact: Two Secrets To Online Marketing Success presents Geoff Ramsey,CEO and co-founder of eMarketer and co-author of Digital Impact: The Two Secrets to Online Marketing Success (with Vipin Mayar, EVP of McCann Worldgroup) ,In this amusing talk, Geoff Ramsey, explains the two issues facing online marketers:

Lack of adequate metrics and measuring systems to drive online performance.
The question of how to engage consumers. Today’s consumers have a short attention span, often consume more than one type of media at once, and are more resistant than ever to advertising messages.
In answer to the first question, Ramsey defines today’s advertising model as using ‘Magnetic Marketing.’ The concept of Magnetic Marketing is marketing sources that users want to look for more of.

Magnetic Marketing is defined by five criteria:

Well executed
Does it make good use of the particular marketing channel?
If a campaign functions well as a Magnetic Marketing campaign, not only targeted consumers will respond to it, other consumers will as well.
In terms of the metrics for measuring success, Ramsey defines a trapezoid shape which explains the 7 metrics that need to be measured in order to see the Exposure levels, the strategic levels, and eventually lead to being able to measure ROI.

Watch Digital Impact: Two Secrets to Online Marketing Success – Part 2

Watch an Interview with Geoff Ramsey

About Geoff Ramsey, Co-founder & CEO, eMarketer

Geoff Ramsey is one of the most exciting visionaries in digital marketing today. In his role as CEO and co-founder of eMarketer, Geoff is not only on the cutting edge of new research trends and best practices, he offers a rich understanding and big-picture perspective of the digital age and its impact on marketing and media.

Geoff’s book, Digital Impact: The Two Secrets to Online Marketing Success, co-authored with Vipin Mayar, EVP of McCann Worldwide, has earned critical praise from industry leaders.

A highly regarded speaker with an engaging presentation style, Geoff keynotes at major industry events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), The Conference Board, and the Economist Conferences, as well as at Fortune 100 corporations including Google, Yahoo! and Visa. He is frequently quoted in The Wall Street Journal, Forbes, BusinessWeek and Advertising Age.

In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth.


Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that’s not all, understanding does not make a website better, action is required. That’s why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:

Market Targeting & Segmentation ( ): Learn how to segment, provide the right message, and personalize your visitors’ experience. Increased website relevance equals increased conversions and customer satisfaction.

Website Testing & Usability ( ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.

Web Analytics & Optimization ( ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.

Analyzing the followers of the Red Bull YouTube channel | Online Marketing . Media

Analyzing the followers of the Red Bull YouTube channel | Online Marketing . Media
A videóban a Red Bull YouTube csatornáját figyeltük meg 15 percen keresztül, hogy képet alkossunk a csatorna növekedéséről és növekedési dinamikájáról.
Az elemzés az Online Marketing Media alábbi linken elérhető cikkéhez készült:

Már több mint hat éves a tartalom marketing egyik ékköve a Red Bull Danny MacAskill’s Imaginate YouTube videója

A folyamatos növekedést a Red Bull nagyban köszönheti a több mint 6 éve feltöltött Danny MacAskill’s Imaginate YouTube videónak, amely ékes bizonyítéka a megfelelő gondossággal kivitelezett tartalom marketing hosszú távú hasznosságának.
Éppen ezért egy hosszú távú stratégiával rendelkező cég esetében az online marketing elemei között helyet kell kapnia a tartalommarketing eszközöknek mint pl. marketinges fotók és videók.
A Danny MacAskill’s Imaginate videón kívül még sok hasonló tartalom képes a hosszú távú támogatásra, amelyek elemzésére az Online Marketing Media sort fog keríteni.
Az ilyen tartalmak építő jellege vitathatatlan, így marketingeseknek a megtekintése minden túlzás nélkül kötelező.


Digital Marketing in Tamil – Webmaster Tools and Analytics


Digital Marketing in Tamil – Webmaster Tools and Analytics




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5 Analytics Tools for Tracking and Measurement

You would need these five essential analytics tools in your tracking stack to be successful with taking your data to the next level.

Mentioned Tools:

Google Analytics –
Google Tag Manager –
Adobe Analytics –
Adobe DTM –
Kiss Metrics –
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Marla Johnson, CEO Aristotle Internet, Discusses Online Marketing and SEO

Ep 0056 | October 6, 2017
Marla Johnson is co-founder and CEO of Aristotle Internet and a renowned Internet marketing keynote speaker. Johnson is known for delivering captivating and constructive keynote addresses, breakout sessions and half-day sessions to companies, industries and associations across the nation. Her topics include search marketing strategy, mobile innovation, strategic branding and design, social networking, trends, online analytics, market segmentation and integrated PR and advertising just to name a few.

Johnson began her career in commercial production and marketing for technology firms when she and a group of computer-oriented friends became fed up with the quality of their Internet access service. Together, members of the group realized, they had all the expertise needed to run an Internet access company, Aristotle.

Aristotle is one of the most successful and award-winning Internet firms in Arkansas. The company began in 1995 with just six employees and according to BuzzFile, Aristotle is estimated to generate $11.3 million in annual revenues, and employs approximately 73 people.

Over the years, Johnson has had two parallel career paths: one in government and education, and the other in video production. She has a masters degree in education, and once worked for the city of Memphis and the Arkansas Department of Health. Johnson also worked in the engineering department at Little Rock’s KTHV-TV, Channel 11, and spent two years doing commercial production at her own company, Montserrata Productions.

Johnson is an active member in the National Association of Women Business Owners and a 2013 winner of the Beta Gamma Sigma Medallion for Entrepreneurship award from UALR.

Up In Your Business airs every Wednesday from 6-7pm CST on 101.1 FM The Answer and every Friday from 2-3 pm CST on KABF 88.3 FM. If you have questions during the Wednesday show, feel free to call us at 501-433-0088 or email us at

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Sri Balaji Society Induction presentation 2019 – ONLINE MARKETING


Every year, the Student Managers of Sri Balaji Society begin their journey from campus to corporate through this unique induction program organised by the institute.

Meet Eike – Online Marketing bei sum.cumo Hamburg

sum.cumo übernimmt mit seinen Marketing-Experten die Verantwortung für den kommerziellen Erfolg der digitalen Geschäftsmodelle unserer Kunden. Eine dieser Experten ist Eike. Sie bringt u.a. das Thema Web Analytics voran, wertet das Nutzerverhalten aus und arbeitet dafür eng mit der Entwicklung zusammen.

Disziplin und Durchhaltevermögen bringt Eike vom klassischen Ballett mit. Glück für uns, dass sie doch keine Karriere als Tänzerin eingeschlagen hat. Was ihren Lebenslauf wie auch ihre Arbeit bei sum.cumo prägt: Manchmal muss man einfach komplett von vorne anfangen, wenn der ursprüngliche Plan nicht funktioniert.

Eike hat bei sum.cumo quasi von vorne angefangen und zum ersten Mal geht sie nach eigener Aussage komplett in ihrer Arbeit auf.

Aber auch nur fast: Eikes Freund ist gleichzeitig ihr bester Kumpel, mit ihm geht sie durch dick und dünn. Er begleitet sie natürlich auch ins Tattoo-Studio, wenn sie sich in ein neues Motiv verliebt hat. Welches das ist, könnt ihr im Video sehen.

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