Marketing Management | Ashmita

Marketing Management | Ashmita

Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.

Structure
1. Brand audit
2. Marketing strategy
3. Implementation planning
4. Project, process, and vendor management
4. Reporting, measurement, feedback and control systems
5. International marketing management

What is online marketing?
– When we talk about online marketing, we’re essentially talking about promoting your business online using a variety of channels. And these channels include search, social, video, email, and display. You see, today’s customer lives across these channels and online marketing is about finding ways to be present and stay present at the right moments to capture the customer.