China Digital Marketing Essentials For Hotels & Tourism – Too Big to Ignore

Now is the time for hotels and other travel related companies to really focus on their China Digital strategy – more than just Wechat.

This is the first Animated piece by Wimintra and me. We hope you enjoy it!

The good news is that Chinese travelers are smart, digitally savvy and know what they want when it comes to travel. Less and less are traveling in groups, and more and more are making decisions based on their own research and referrals from people that they trust.

The bad news is that all of those digital strategies that you are using right now – Facebook, Google, Analytics, re-targeting audiences, pixels and cookie tracking is all useless when it comes to marketing to the Chinese market.

By the end of next year, it’s estimated that over 240 million Chinese citizens will hold passports, and while only two years ago almost 70% of Chinese travelers traveled in groups, by the end of 2021, over 60% of travelers will be upwardly mobile Fully Independent Travelers or F.I.T’s.

You need to forget the horror images that you may have seen of Chinese tourists in the past and start to see the reality that is emerging.

A recent study showed that the average Chinese tourist on a 3 day holiday package will spend around USD$1,300 on shopping, dining and traveling around – this doesn’t include the cost of their accommodation. In comparison, the average US tourist will spend around USD$500 on these same things while on a comparable trip.

Despite what you might hear from some media outlets, the wealth in China continues to grow and with it is a new, young, educated and cashed up generation looking to explore the world and make their mark.
From over 10,000 hotel reviews that we studied, over 98% of properties failed to respond and engage with the guests leaving responses. Of those that did respond, many of them just used boiler plate cut and paste responses which risked making them look worse than not having engaged at all. Google translate is not enough.

Chinese digital channels are amazingly abundant and advanced, but work very differently to digital channels outside of the mainland. People who try to approach these channels in the same way that they manage social media through facebook and instagram etc. end up failing and losing a lot of cash in the meantime.

We will be running a series of China Digital Marketing Workshops in the region – both face-to-face and online. Drop us a line if you’d like to participate in one of our public programmes, or we could arrange to run a custom one for you and your team.

For more details visit https://www.jcademy.com
Or email: info@jcademy.com

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Cracking Thai Fundamentals Book: Installing a Thai Operating System for your Mind

You can order my book for delivery within Thailand here:
https://www.jcademy.com/pages/cracking-thai-fundamentals-book

Or outside of Thailand on Amazon
https://amzn.to/2WloN33

Influencing Millenials – Digital marketing strategies for beauty brands

Video taken at in-cosmetics Asia – http://www.in-cosmeticsasia.com

Millennials are by far the most unpredictable generation. Marketers need to constantly innovate and experiment to keep up and understand what influences them. Through a series of case studies, this session will show how beauty brands around the world are successfully engaging with millennials amidst the ever changing digital landscape.

in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.in-cosmeticsasia.com

Speaker is Khyathi Nirmal Kumar, Head of Digital Marketing at Happy Marketer, more info at www.happymarketer.com

How To Sell Online Marketing Services (Best Tips for Websites, Facebook Ads & Other)

Add me on Facebook: https://www.facebook.com/dbhmatt?fref=ts

In today’s video you are going to find out the best method to sell websites or other marketing services. I have shared with you methods that you can use to sell services through Upwork, Fiverr, Freelancer, Cold Calling. This video is going to reveal advantages and disadvantages of the most popular ways of selling services.

There is not a straight answer of that question. The tips that I am going to share with you can guide you what is the best thing for your personality and business. You will get an idea of which method you can start implementing.

1 – Upwork is one of the most popular and easiest methods to sell services online. The disadvantage of that method is that you have to spend a lot of time in front of your computer. If you want to be successful using that method, you have to create a funnel and in order to learn how to create a funnel you have to join a mastermind or you have to spend hundreds of hours figuring that out.

In the beginning of your online business, you need a few weeks before you figure out these algorithms and get your first customers.

There are many advantages like being location independent. Also, you can work from the comfort of your home and you don’t need to leave your house. You can make money “sitting on your couch”.

2 – Another online funnel is Fiverr. This is a great funnel for people who want to implement a “Tripwire”. Tripwire is a method that acquires customers by selling something cheaply in the beginning.

The disadvantage here is that you have to start with very little money in the beginning and it is very hard to build your reputation. The advantage of Fiverr is that it does not require very good sales skills to close a deal. The reason for that is that the gigs in Fiverr are much lower than Upwork.

I was able to achieve results with these 2 platforms without too much trouble. It is relatively easy and if you are persistent enough and know what you are doing, your results are almost guaranteed.

There are offline methods as well. You can go to offline local shops and start offering them your services. This method is a little bit hard because you have to put yourself out there. You have to physically go to the place and communicate properly.

The advantage of this method is that by showing yourself in front of the client, you build creditability. They can get to know you better and it is easier for them to recognize you if you are a scammer.

If you really hate to stand in front of the computer all the time, then you should consider implementing the second method. You can start offering services to local companies but bear in mind that rejection in person is harder to swallow.

3 – Another way to market yourself is to get the phone and start calling people. That old method of cold calling requires very good sales skills. Moreover, it requires a lot of confidence and it is very time consuming. Cold calling is the hardest method to sell anything.

The advantage of that method is that you can approach a lot of leads really quickly.

These are the advantage and disadvantages of these 4 methods that you can use to sell anything. There is not a method that is the best for you. Try all of them. See what works and implement it daily.