What Does Content Marketing Look Like in 2019 | Neil Patel

In this video I’m going to share with you what content marketing looks like in 2019.

The blogosphere is competitive. There’s over a billion blogs. That’s one blog for every seven people. How are you going to compete? What is content marketing going to look now in today’s competitive environment?

How many of you push out content and get very little traffic to it? In 2019 content won’t rank as well as it used to. Today I’m going to share with you how to get content marketing work for your business in 2019.
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RESOURCES & LINKS:

“How Digital Marketing Will Change in 2019” (video):

“Does Blogging Still Work in 2019?” (video):

“Content Creation Hacks to grow your Business Faster” (video):

“How I Write a Blog (Start to Finish)” (video):

“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):

“SEO in 2019 What Will And Won’t Work” (video):

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:

“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):

Neil Patel Digital AGENCY:
https://neilpateldigital.com/

Ahrefs:
https://ahrefs.com/

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Read more Content Marketing tips on my blog: https://neilpatel.com/blog
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See in 2019 content won’t rank as well as it used to. Yes they say content is king, but you already know there’s over a billion blogs. Nowadays Google isn’t just picking from, hey what content do we wanna rank, ’cause we lack content. They’re like, we have content on everything under the sun, and the same thing a hundred other times. So now they’re just not picking, what content do we wanna rank? They’re looking at authority, user metrics, they’re even looking at when was the content created. Why would they wanna rank a content that’s two years old, when they can rank something that’s less than one week old. So when it comes to content marketing in 2019, you need to make sure that your content’s also being up to date. If you don’t update your old content, you’re not going to get as much love as people who’re continually pushing out new fresh content.

Second tip I have for you is don’t regurgitate the same information over and over again. People are tired of reading 12 SEO tips that’ll double your traffic. You can google it, there’s probably different variations of that number, but there’s probably hundreds of articles on that subject. Write something new, fresh, that hasn’t been seen before, you’re more likely to get traffic, rankings, and even social shares.

I know you’re not gonna like this third tip, but the third tip for you guys is to create video and audio based content. Text is overrated, it doesn’t help you connect with people as much as video. I still love text, I still crank out text, but the future is video. It’s much more personable, people get to know you, your personality, your company better. So create video based content, upload it to YouTube, Linkedin, heck you can even do Twitter and Instagram if it’s short enough, and of course Facebook. Don’t share the same video over and over again, like sharing your YouTube video on Facebook. You gotta take that video all over again, and reupload it into Facebook. Linkedin for example, you gotta reupload the video all over again versus sharing the link to that Facebook video. Or that YouTube video. Now with audio you wanna create a podcast, it’s easy, you can just bust out your phone, create a audio file, upload it to Itunes or Lip Sync, and you’re off and to the races. Same with video, you don’t actually have to go into a studio like I am, and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most the time, from all the tests we’ve ran, the videos that you end up running on your iPhone convert better if you’re selling a product or service. So there’s nothing wrong with doing that. Just look at Tai Lopez, he’s known for just busting out his phone, and recording videos and it does very well for him.

And the last tip I have for you is promoting your content. In 2019 you gotta spend more time promoting than writing.

#NeilPatel #ContentMarketing #SEO

What’s New in Content Marketing Update for 2019

Content Marketing Update for 2019
https://fairtechltd.com/

In the past, publishing content on the internet was the solution to get found.
In 2019 with approximately 4.5 billion pages on the internet, Google has enough content to link to for any search performed.
Now how can you still gain visibility

I’d like to start with a question for you.
Do you use videos for your content?
If yes, reply with yes in the comment below
If not leave a comment with no.

As you know content is king.
In order to be listed in Google for a certain topic, you must have content about it.
With so much content already existing about everything in 2019, how can you make sure that you are still visible?

If Google has the choice of many pages for the same search,
which one do you think it will list between
shorter and longer ones
older and newest?
Google’s duty is to return the most relevant
but also the most complete
and up-to-date content
So, apart from creating new content based on your keyword research related to your services and products
you need to update your existing content
What is nice is that when you update it and add additional new up-to-date information, it will not only be fresh but also longer
One stone 2 birds to adapt to 2019’s needs

Google also monitors the behaviour of the users
What do they do with your content
If they share it, add comments to it
This will show Google that your content is useful
So added value content is still the priority
This is logic, you want to contribute
But you can trigger this social engagement
with questions like I asked at the beginning of this video
Suggest to share, like, comment
Share it yourself on your facebook page, Linkedin, tweeter Instagram Pinterest etc

A post where you just share a link toward your blog, website or youtube video, for example, will not be shown much
Facebook, for example, is showing less and fewer posts with external links
Don’t just share repurpose by editing it, make a short version as a teaser
upload it as new unique content.
Engage your readers and post the link for further reading as answers to questions in the comments
Social engagement is getting more and more important. This is how search engines get the confirmation that your content is liked by the readers

Provide new, different content, see what is out there for the topic you want to talk about and be different
People don’t want to see the same over and over again.
Be different, give the missing part that no-one else provides
Have a different approach, give lots of added value
This is what makes users subscribe, share and come again

For sure SEO your content onpage
to make sure it can well be understood by Search Engines
and especially in 2019, offpage
Make sure many other websites refer to your content
Not only social media but reference websites from your industry

The last tip I will share here now is:
In our SEO lab, we see that in 2018 the use of videos has grown drastically
There are predictions out there saying that in 2019 80 % of the time spent online will be to watch videos
It’s not that difficult to create videos
For sure, your company presentation and products will need professional videos that fit your branding
But contributions videos, tips, and tricks
can be done even with a good mobile phone and an external microphone.
It’s fast and easy to do
Our tests showed that videos done on the fly from your mobile convert even better, It’s more personal and this is what users want.
The good news is, if you embed your video in your text content it will also boost your ranking in Google
As you know at FairTech we love to do actions that give multiple outcomes
This is what makes our OMM formula so successful.
And this is one of those actions we do for our clients
Make sure to do the same for your content too
Videos will also have a 3rd outcome
They will make that people know you, your services and product better.
In order to have someone buy from you because of you, you need a min of 8h face to face contact… this is a lot.
Do you have so much direct contact with each of your leads, before they become clients?
The good news is, the time they watch your videos, also counts as a face to face discussion
Believe me, it works.
So one stone 3 birds
Share your videos content the same way I mentioned just before for your content in general.
Don’t just share it, upload it as fresh content into Facebook and other social media you use

If you need personal mentoring or to outsource your online marketing check out our agency.

Reference:

Video and search: YouTube, Google, the alternatives and the future

FairTech Online Marketing Agency
https://fairtechltd.com/