Chief Marketing Officers talk Digital Marketing Strategy and Tactics CxOTalk #332

Although marketing theory is useful, the real comes in marketing tactics and execution. We talk with two seasoned CMOs to learn digital marketing strategy and tactics that deliver results, build your brand, and help you stand out from the crowd.

Watch more videos and see the complete transcript: https://www.cxotalk.com/episode/cmo-playbook-marketing-strategies-tactics

Tim Matthews is Chief Marketing Officer for Exabeam, the Smarter SIEM company. With a focus on the security market, he has over 20 years of experience building and running software marketing teams. Prior to Exabeam, he was Vice President of Marketing at Imperva, where he led worldwide marketing. Tim also ran the marketing organization for Incapsula (acquired by Imperva) where he drove the growth of the SaaS security service before being promoted to lead marketing for the entire company. Prior to Incapsula, Tim ran worldwide product marketing for Symantec’s enterprise security product portfolio. Tim was also head of marketing and product marketing at PGP Corporation (acquired by Symantec). He began his career in the security market at RSA Data Security, which was acquired by Security Dynamics and subsequently renamed RSA Security. Tim has a BS in Computer Science from Union College in Schenectady, NY. He is also the author of The Professional Marketer.

Mark Herring is Chief Marketing Officer at InfluxData. He is a well-rounded silicon-valley executive with proven experience in taking complex technology and making it understandable to the broader audience. He has a deep passion for marketing starting with the developer all the way up to the CIO. Before InfluxData, Mark was VP of corporate and developer marketing at Hortonworks. Previously, Mark has held senior management positions at Software AG, Sun Microsystems, Forte Software, and Oracle. Mark holds a B.S. Degree from the University of Witwatersrand, South Africa.

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Communication and trust between the marketer and customer the most important factor in marketing. Because marketing is designing and setting goals for the future, it is not something where you can simply sign a contract, with the respective parties, executing the terms.

It is important to note that it is a partnership. If you work together with good communication toward the same goal for the future, you will be able to reap the rewards later. Without proper communication, you will be unable to set proper goals and you will waste money and energy on improper targeting.

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