Online Marketing – Affiliate Marketing

Online Marketing – Affiliate Marketing
Watch more Videos at https://www.tutorialspoint.com/videotutorials/index.htm
Lecture By: Mr. Asif Hussain, Tutorials Point India Private Limited.

How Virtual Reality Is Going to Affect Digital Marketing

You see virtual reality devices everywhere. It’s becoming so popular companies are spending billions of dollars on it.

And eventually, you are going to see it integrated within marketing.

You’ve seen Redbull. They have cool videos of people jumping from outer space. And you can feel like you are there yourself through virtual reality.

Eventually, with ecommerce you’ll be able to see the products you buy before you actually buy them. For example, if you are looking for a jacket to buy you’ll be able to see it in the “virtual world” just as if you were shopping at a physical store.

And it will be integrated into all forms of marketing. From experiences, just as jumping out of a plane from outer space to experiencing how a new home that you are interested in purchasing may look before it is even built.

Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing Ep 7

Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.

Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.

Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.

A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.

So what exactly are the basic digital marketing strategies I’m talking about?

STEP 1: Define your target market

This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.

Step 2: Use native content

If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.

Step 3: Track everything

Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)

Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!

► Download your free copy of The One Page Business Plan Here – http://adamerhart.com/marketingplan

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Digital Marketing Tutorial – How To Improve Your Campaigns ROI – Part 1 of 2

Watch Digital Marketing Tutorial For Beginners Part 2 of 2 Here: https://youtu.be/SNPivSeu5Y0
Digital marketing campaigns when properly designed and managed lead to increased brand awareness, better quality leads, and more sales.

That’s why in part 1 of this two part series I’ve listed 7 strategies to dramatically increase your digital marketing campaigns effectiveness and return on investment.

1. Understand changing media consumption. I’ve found that this is the single most important element in designed and executing a high performing digital marketing campaign.

Are you aware of exactly how your target market is consuming their information?

No other strategy or tactic will matter if you’re barking up the wrong tree. The message simply doesn’t matter if it isn’t being heard by your target market.

2. Consumer Behavior. It’s important to design your digital marketing campaign around proven customer behaviour patterns and decision making criteria.

While many factors are different in the online arena, the human brain is the same, and as Jeff Walker puts it, so are the mental triggers that create action. Be sure to incorporate at least one of the following (and ideally more) into every digital marketing campaign you run:

Authority, reciprocity, trust, anticipation, likeability, events and rituals, community, scarcity, and social proof.

3. Facts Sell. While storytelling is an integral part of most marketing campaigns (and is often touted as the be all and end all) at the end of the day facts and statistics can often perform better in regards to proving expertise, and increasing conversions.

Leverage and test both factual and emotional advertising in your marketing campaigns, and try to find a way to use relevant and authoritative references.

4. Images Are 80%. The success or failure of your digital marketing campaign largely comes down to the images you decide to use. The most important tip in choosing an image is first making sure it catches your prospects attention, and next making sure it’s relevant.

Irrelevant ads may get clicks, but they rarely get conversions. Stock images can also be effective, but they are most effective when customized and optimized for your audience.

5. Split Testing. Perhaps one of the greatest advantages of digital marketing is the ability to test one campaign against another in order to quickly cut lower performing ads, and scale up higher performing ones.

Split testing should be done in stages, starting with your images, followed by your headline, and finally your body copywriting. The end result is a higher performing and more cost effective ad.

6. Respect Attention Spans. Attention spans have been getting shorter year after year, and nowhere is this more evident than online. This isn’t a bad thing however, as the odds are good that your competitors are failing to recognize and capitalize on this, which leaves the door open for you to create eye-catching and engaging ads.

► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan

#LINKS
Website: http://adamerhart.com
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
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Snapchat: snapadamerhart internet marketing online marketing small business