You don’t have to be a Tinder user to know that we live in a swipe left/swipe right generation. Which means that if you are an online entrepreneur or you want to brand yourself and stand out in the online space AND you are using social media marketing, you’re gonna have to do one critical thing! Find out what that is inside of the video.
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Have you ever wondered how to build a reputation and brand for your business when you don’t have clients yet or even much money to spend on your online marketing and business development? I’m sure you know that your brand and reputation are important for your business development, whether you’re a large global enterprise or a small business. But, did you know just how vital it is when you’re just starting out and building your business? As a cybersecurity entrepreneur you really need to get this.
Well, I’ve got great news for you! I’ve made this simple video to show you some simple steps to build a reputation fast, especially when you don’t have clients yet or much money. It will help you build your business fast, help with your entrepreneur skills, online marketing and business development.
Watch it now if you want to learn how to grow your cybersecurity business, build your brand and establish credibility right from the very start.
This video is great if you want to start a cybersecurity business, have an existing business, if you’re a women entrepreneur, or a male entrepreneur, if you’re looking for business ideas for women, marketing ideas, small business advice, marketing tips, reputation and branding help and so on.
The other thing you’ll need to support your brand and reputation is an effective business development strategy for your online marketing. It will underpin your main business plan. As you’ll need to know what your business development plan should include, I’ve created some helpful bullet points you can adopt for your own business:
Business Development Plan
– Where are you now i.e. your current situation — look at historic sales revenues, the source of any new clients, past notable activities/campaigns by results
– Your objectives — your business objectives, the number of new prospects and clients you have, revenue, average client spend
– Your client profile — who is your ideal client, your persona, or avatar. Look at who your most profitable clients and ideal prospects are and why they buy from you. Consider size, industry, location, need, profile, decision making unit
– Your engagement process — finding prospects, engagement techniques, sales methodology/process, account management, supporting marketing materials required
Your partners and referrals — who are they and how can you get them selling for you?
– Your marketing initiatives — goals and budget, SEO, seminars, events, networking, social media, newsletter, pr, sales materials campaigns etc…
– Your sales team — training, location, strengths and limitations, and recruitment
– Any new approaches — what new approach are you going to try?
– Your calendar of events — 12 month plan including: key dates, events, campaigns and new recruits
-Your measurement — CRM, forecasting criteria, KPI’s and general measurement
Influencers are literally just that – people of influence. More specifically, in our digital world, influencers are talent who may have a niche following due to their excellence in a certain industry ie. Lifestyle, Food, Travel, Fashion, Celebrity, Fitness, Car Enthusiasts, Science, Politics, Animals, Money, Business, News, Sport etc… They may be considered an authority, a challenger, an opinion or a disruptor and subject to the level of trust they gave gained as they built their audience, their interaction and the engagement they have with their users, their power of influence may vary.
Influencers marketing has become an opportunity for brands who align with the mission, the purpose, the motive or the demographic these influencers have access to. As a result, they have become the modern day endorsers and brand ambassadors.
In this video, our special guest panelists:
– Suzanne Prosperi (PR, Digital Marketing and E-Commerce Specialist)
– Mireille Salloum (Conversion Expert and Co-Founder of Conversion Cafe) http://www.conversioncafe.com.au/
– Natalie Hillar (Influencer Marketing Expert and Director/Founder of IMC Marketing Comms) https://influencercomms.com/
explore the new age digital influencer marketing trend and pick their brains to answer your questions around how to get your brand the exposure it deserves!
I wanted to create this video because I know how hard it is to be an influencer (financially speaking) and we need brands to understand what we can do for them and why our job should be more respected and appreciated. Our job is to entertain and share our passion with you and every single person who follows us is interested in what we do.
If more brands understand what we do and what we talk about in this video, more Influencers will be able to do this full time.
I recommend to every youtuber, instagrammer, facbeook, infuencers colleague to use this video as a tool for you to get a brand to pay you for your job.
Share this video and spread this information with the world.
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📺Re-Watch the Influencer Marketing video tutorial https://youtu.be/aNzzETX-ZfE