Boost Your Business: Bernadette Schwerdt on digital marketing

jobactive is excited to bring you the ‘Boost Your Business’ series.

We’ve spoken to some of Australia’s most insightful and experienced business minds from all around the country to bring you inspiring advice to help your business thrive.

Bernadette Schwerdt is the founder of the Australian School of Copywriting and author of ‘Secrets of Online Entrepreneurs’.

Bernadette has helped many businesses with their online presence and marketing strategies. Bernadette founded one of Australia’s most successful writing training companies and has written for iconic brands including Apple, BHP, Australia Post and Optus. In this video Bernadette draws upon her breadth of business knowledge. She talks about how the business landscape is changing and why now, more than ever, it is important to know how to sell your business online.

• Discover why some businesses fail in their quest to set up an online business.
• Learn how to write a business pitch that actually works.
• Find out what you need to know before you set-up an online business.
• Learn about a ‘minimum viable product’ and how this can help your business.
• Hear about the science behind good marketing and content creation.
• The seven steps that will get your business noticed and customers coming back.

If you find recruitment a long and difficult process jobactive can help. It makes finding the right people easy, no matter what industry you are in. Head to https://jobactive.gov.au

How To Make Millions With Just Email – Ask the Pro

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How To Make Millions With Just Email – Ask the Pro

Grant Cardone sits down with Jeremy Bellotti of Lurnâ„¢, having generated over over $120 million online they are distinguished as a transformational home for entrepreneurs.

Jeremy is a catalyst for entrepreneurial peak performance and Lead Transformation Coach hosting breakthrough trainings & workshops that help students create life-changing results and build their business to multiple streams of passive online income:
http://5stepbusiness.com

Jeremy and Grant discuss how to create massive profit using nothing but your email address, and how ANYONE can escape average and jumpstart their own email marketing business within just 5 days!

You can DOWNLOAD the exact 5 Step System to generating millions with just email by clicking here:
http://5stepbusiness.com

Watch more of my interviews here: http://grantcardonetv.com

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Grant Cardone own four private companies with annual sales of $100,000,000. As CEO and founder of Cardone Enterprises, Cardone Training Technologies, Cardone Group, Grant Cardone TV and Cardone Real Acquisitions with RE holdings of over $500 million. Grant is an international public speaker keynotes events on Sales, Motivation, Leadership, Culture, Finance and Investing. Also a New York Times Bestselling Author of seven business books and thirteen business programs.

Grant Cardone is the host of five weekly shows; The Cardone Zone focuses on Career, Business, Economics and Finance, Power Players an interview show collaborating with other highly successful real life CEO’s, The G&E Show The Business of Marriage with his wife Elena Cardone, Young Hustlers a Sales and Marketing Show for young millennials, and Real Estate Investing Made Simple on ow to invest in real estate.

Online Marketing and Business Development for Cybersecurity Companies

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Have you ever wondered how to build a reputation and brand for your business when you don’t have clients yet or even much money to spend on your online marketing and business development? I’m sure you know that your brand and reputation are important for your business development, whether you’re a large global enterprise or a small business. But, did you know just how vital it is when you’re just starting out and building your business? As a cybersecurity entrepreneur you really need to get this.

Well, I’ve got great news for you! I’ve made this simple video to show you some simple steps to build a reputation fast, especially when you don’t have clients yet or much money. It will help you build your business fast, help with your entrepreneur skills, online marketing and business development.

Watch it now if you want to learn how to grow your cybersecurity business, build your brand and establish credibility right from the very start.

This video is great if you want to start a cybersecurity business, have an existing business, if you’re a women entrepreneur, or a male entrepreneur, if you’re looking for business ideas for women, marketing ideas, small business advice, marketing tips, reputation and branding help and so on.

The other thing you’ll need to support your brand and reputation is an effective business development strategy for your online marketing. It will underpin your main business plan. As you’ll need to know what your business development plan should include, I’ve created some helpful bullet points you can adopt for your own business:

Business Development Plan
– Where are you now i.e. your current situation — look at historic sales revenues, the source of any new clients, past notable activities/campaigns by results
– Your objectives — your business objectives, the number of new prospects and clients you have, revenue, average client spend
– Your client profile — who is your ideal client, your persona, or avatar. Look at who your most profitable clients and ideal prospects are and why they buy from you. Consider size, industry, location, need, profile, decision making unit
– Your engagement process — finding prospects, engagement techniques, sales methodology/process, account management, supporting marketing materials required
Your partners and referrals — who are they and how can you get them selling for you?
– Your marketing initiatives — goals and budget, SEO, seminars, events, networking, social media, newsletter, pr, sales materials campaigns etc…
– Your sales team — training, location, strengths and limitations, and recruitment
– Any new approaches — what new approach are you going to try?
– Your calendar of events — 12 month plan including: key dates, events, campaigns and new recruits
-Your measurement — CRM, forecasting criteria, KPI’s and general measurement