Ep. 41 What Businesses Need for Online Marketing

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Introduction to The Marketing Lyfe Podcast Ep. 41

Episode 41 of the marketing life podcast. This is Taylor Timothy, your host. So today we’re all going to be talking about as what businesses need for online marketing. So basically I’m going to just share some tips and tricks. This isn’t everything that a business needs for online marketing. I could spend hours just talking about that, but these are some of the most important things I see on my end that businesses need when they’re trying to push their efforts online. So let’s not waste any more time and dive right in.

The first thing we’re gonna talk about is actually great product or service. So bad products online with gray online marketing can destroy that business completely and make it so that business does not exist. Good products with great marketing or even okay marketing can definitely push this business up and this business is scalable at that point. But to give you an example of having a bad product or service a story, a company came to me and basically said, hey, we want to do some online marketing stuff and we really need to push this inventory. So basically what happened is we told them they need to probably fix this problem, but they said, no, we still want, we still want to do online marketing and we want to push this stuff. And we said, okay, we’ll do it. So long story short, two years later, the company didn’t even exist.

The product was bad, the product didn’t, did, had tons of problems with it and got tons of bad reviews. So like I said, to give you guys the example, if you have bad products and you’re doing good online marketing, it will completely destroy the business. If you have good products and great marketing, I promise you that product is scalable and you can grow that company drastically. Second thing I want to talk about is lead magnets or offers. Talked about this a few episodes back. Uh, but basically you need to have a guide of the video series. A webinar. Maybe it’s an audit or a checklist, but basically this lead magnet needs to be solving their problems. So if you have a good lead magnet, you guys will get leads for your business or your client’s business. If you have a bad lead magnet, you won’t be getting any leads.

So a lot of times your offer is the solution to getting more leads and sales for your business. So you’re going to have to go back, listen to that episode. I gave you some more tips and tricks on that. But basically it’s going to help you get more leads. So go do that. The third thing I want to talk about is kind of out of the online marketers hands. This is kind of a two part. So for online marketers we’re going to talk about lead follow up. How can online marketers help with lead follow up? So the online marketers can do email drip sequences, they could also implement a text automation system if you, if your CRM allows that and they can do like remarketing. So after someone comes to the site they can deliver more information to them about the business. So one of the biggest problems though online marketers see is there is a problem with lead follow up.

So they’ll drive tons of leads for the company and the company won’t even call these people. So one of the big things on the side of lead followup that needs to happen is in the sales industry, they need to be calling these people and trying to build relationships with these people. So as far as the lead followup goes, this is essential. So to give you guys an s a story, a company came to us, they said, hey, we want more leads. Can you do it? We started driving them leads. That first month I drove over a thousand leads for this business. And guess what happened? He didn’t make a single phone call and following up with these people and he said, well, what’s the point of me paying you? I don’t even have time to follow up. I’m, I’m out. And we had just been started with them for a month.