Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics

Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics // Marketing is hard! But it doesn’t have to be. You can spy on your competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Today, I’m going to share with you seven tools that will help you spy on your competitors.

RESOURCES & LINKS:
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Ubersuggest: http://ubersuggest.com

WhatRunsWhere: https://www.whatrunswhere.com/

BuiltWith: https://builtwith.com/

Buzzsumo: https://buzzsumo.com

SocialBlade: http://socialblade.com

WayBackMachine: http://web.archive.org/

How to Spy on Your Competitors’ SEO & Steal Their Traffic Through Competitor Analysis (video): https://youtu.be/UEpNM5yvyh8
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The first tool I have for you, SimilarWeb.

When you put in a URL into SimilarWeb, even if it’s a competing URL, it’ll show you how much traffic they get.

You compare it to your site, see if they get more traffic than you, less traffic than you? Are they getting their traffic from referrals, social media, search? It gives you all of this data and best of all, it does it for free.

The second tool I have for you is BuiltWith.

BuiltWith tells you all the technology that your competition’s using.

And you’re probably wondering, “Neil, why do I care what technology “my competitors are using?”

Well, here’s why. If they tell you your competitor’s using tools like Optimizely, that means they’re running AB tests.

You want to go and see what your competitors are doing because if you know they’re doing these kind of things like AB testing, you can then go into tools like WayBackMachine and see different variations of their page, because this will give you an idea of what’s converting better and what’s not.

The next tool is Ubersuggest.

When you put in your competitor’s URL into Ubersuggest, it shows you their search traffic, how much organic traffic they’re getting, how much paid traffic they’re getting, per region.

Whether it’s the United States, Japan, India, Canada, Australia.

Doesn’t matter what region, it’ll break it down for you. It’ll even show you their top most popular pages.

You don’t want to create content that no one reads. You don’t want to create content that everyone’s going to ignore.

And by using the Ubersuggest top pages feature, it’ll give you ideas.

The fifth tool I have for you is Buzzsumo.

Similar to Ubersuggest, Buzzsumo just focuses purely on blog content.

Now, in Ubersuggest, you can also get blog content but you also see landing pages.

The thing I like about Buzzsumo is the moment I put in my competitor’s URL, it shows me all the popular blog pieces of content, breaks it down by backlinks and social shares.

This gives me ideas of what content I should create, and best of all, Buzzsumo lets me break down that search based on time periods, whether it’s a few months or three months, or a year, or two years, so I can see how my competitors are doing over time.

This will tell me trends in the industry of types of content I should be creating, versus types of content I shouldn’t be creating anymore.

The sixth tool is Socialblade.

Your competitors have social profiles, whether it’s YouTube or Instagram, they’re out there on the social web. Socialblade will show you how popular their social channels are.

It’ll even show you how many followers they’re getting on a daily basis, compared to how much content they’re posting.

If you notice that your competitors are posting five times a day, and they get extra thousand followers, but when they post zero times a day they only get a hundred extra followers, it shows you that people in your space will follow you more if you post more content.

That’s what I love about Socialblade. It even shows you their growth rate, and you now have something to stack up against.

Because you want to beat your competition. You want to do better than them. You want to track what they’re doing so you can do more than them.

The seventh tool I have for you is WhatRunsWhere.

Your competition’s not just doing Google Ads or Facebook Ads. So many people are running banner ads, but what’s working for them? What copy, what images? WhatRunsWhere will show you that.

When you use all those tools combined, you’ll get a good understanding of what your competition’s doing.

YOu’ll be able to spy on them, one-up them in their marketing campaigns, and beat them.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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Seit 2007, ist SMX (http://smxmuenchen.de/) eine der führenden Veranstaltungen für Search Marketing Spezialisten mit zahlreichen Events weltweit und den wichtigsten Experten als Referenten. Die Konferenz mit begleitender Fachmesse sammelt traditionell die besten Experten aus verschiedenen Onlinemarketing Branchen.

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Jes Stiles, CMO International, Ringier
0:00 What metrics do you use to measure your SEO success?
0:47 What is your biggest wish for marketing in 2016?

Rand Fishkin, Wizard of MOZ
1:33 One thing that I hate online marketers do

David Gabriel, Geschäftsführer, Smarketer
2:45 Was sollte aktuell das Ziel einer Keyword-Strategie sein?
3:06 Was ist Ihr größter Wunsch für Marketing im 2016?

Wolfgang Köhler, SEO Manager, Sparkassen-Finanzportal GmbH
3:25 Welche top-3 SEO Tipps würden SIe SEO-Anfängern geben?
4:21 Gibt es etwas, was Sie in keinem Tool finden können aber gerne hätten ?

Jan-Willem Bobbink, International SEO Manager, metapeople
5:12 Are keywords still important for content?
6:06 What trends shaping today’s content marketing should marketers pay attention to?

Florian Stelzner, Geschäftsführer, Wingmen Online Marketing GmbH
7:03 Wie können Online Marketing Spezialisten sicher sein, dass ihre Seiten allen Suchmaschinen-Optimierungs-Anforderungen entsprechen?
8:03 Gibt es etwas, was Sie in keinem Tool finden können aber gerne hätten ?

Christoph Schwinghammer, Head of Relations, Smarketer
9:25 Wie kann man eine relevante Zielgruppe finden?
9:47 Welche Trends in Mobile Marketing müssen Marketing Spezialisten beachten?

Michel Ramanarivo, Founder & Managing Director at Klickwunder
10:20 Welche top-3 SEA Tipps würden Sie SEO-Anfängern geben?
10:55 Welche Trends in Mobile Marketing müssen Marketing Spezialisten beachten?

Martijn Burgman, Head of PR & Content Marketing, Stylight
11:58 Are backlinks still relevant or not? And why?
12:54 What trends shaping today’s mobile marketing should marketers pay attention to?

Andor Palau, Head of SEO, Peak Ace
13:41 Welche Metriken helfen Ihnen Ihre SEO-Erfolg zu messen?
14:30 Welche Trends in Mobile Marketing müssen Marketing Spezialisten beachten?

Christian Scharmüller, Head of Sales, Smarter Ecommerce GmbH
15:20 Was sollte die grundsätzliche Strategie für Google Shopping Kampagnen sein?
15:47 Was ist Ihr größter Wunsch für Marketing im 2016?

Jens Fauldrath, Geschäftsführender Gesellschafter, Takevalue Consulting GmbH
16:30 Wie können Online Marketing Spezialisten sicher sein, dass ihre Seiten allen Suchmaschinen-Optimierungs-Anforderungen entsprechen?
17:28 Gibt es etwas, was Sie in keinem Tool finden können aber gerne hätten ?

Artur Kosch, Online Unternehmer und SEO Experte
17:58 Was sind die relevantesten Social-Media Kannäle für Business in Deutschland?
18:26 Sind Backlinks eigentlich immer noch relevant oder nicht? Warum?

Oliver Zenglein, Geschäftsführer, SEM Boutique
19:14 Welche PPC Trends werden aktuell im 2016 sein?

Harald R. Fortmann, Director Executive Search, Dwight Cribb Personalberatung GmbH
20:02 Ein In-House SEO Team oder eine Agentur? Was würden Sie bevorzugen und warum?
20:50 Was ist Ihr größter Wunsch für Marketing im 2016?

Nay Min Winhart, SEO Experte, TechDivision
22:11 What metrics do you use to measure your SEO success?
22:34 What is your biggest wish for marketing in 2016?

Christi Olson, Search Evangelist, Bing, Microsoft
23:15 What is your biggest wish for marketing in 2016?
23:46 What should be the goal of today’s keyword-strategy?

Ari Nahmani, CEO, Kahena Digital Marketing
24:26 Which of the latest Google changes had impact on Online Marketing?
25:30 What is your biggest wish for marketing in 2016?

Marcus Rauchfuss, Senior SEO Manager, C&A
26:15 Welche top-3 SEO Tipps würden SIe SEO-Anfängern geben?
27:08 Welche Metriken helfen Ihnen Ihre SEO-Erfolg zu messen?

Adrian Olszewski, SEO Specialist, Ceneo sp. z.o.o.
28:12 Are backlinks still relevant or not? And why?

Jason Olson, Head of Operations, Portent
30:58 What are the key factors for content marketing in 2016?

Sepita Ansari, Geschäftsführer, Catbird Seat GmbH
33:25 Ein In-House SEO Team oder eine Agentur? Was würden Sie bevorzugen und warum?
34:45 Was ist Ihr größter Wunsch für Marketing im 2016?

Dr. Jochen Schlosser, Senior Vice President Data, Adform
36:02 Wie kann man eine relevante Zielgruppe finden?
36:52 Welche Trends in Mobile Marketing müssen Marketing Spezialisten beachten?

Bastian Grimm, VP Organic Search, Peak Ace AG
38:04 Nennen Sie bitte 3 SEO Trends im 2016?

Marcel Prothmann, President Paid Search, Peak Ace AG
39:45 Nennen Sie bitte 3 SEA Trends im 2016?

Purna Virji, Senior Client Dev. & Training Manager, Microsoft Bing Ads
40:41 What is your biggest wish for marketing in 2016?
41:12 Welche Trends in Mobile Marketing müssen Marketing Spezialisten beachten?

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