Wie Inbound Marketing und Online Marketing heute funktioniert

BEE CINEMA – Einfach erklärt
Wer im Web genau die Inhalte platziert, die den Interessen und Ansprüchen der Kunden entsprechen, zieht automatisch Inbound Traffic an. Dann gilt es, aus den anonymen Besuchern Kunden zu machen. Hierzu bedarf es zunächst einmal umzudenken, da die Online Welt ihren eigenen Regeln folgt.

Gary Vaynerchuk | Being a content marketing animal – Online Marketing Rockstars Keynote | OMR15

The content marketing animal, Gary Vaynerchuk’s Keynote at Online Marketing Rockstars 2015 | OMR15 in Hamburg, Germany #omr15

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At OMR, we see ourselves as an online marketing platform for industry professionals by industry professionals. In just over 5 years, we have grown from one-day workshop in Hamburg, Germany, to a diversified platform that gives voice to the latest industry-wide trends and innovations. Our range of products include the annual OMR Festival with big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, bi-weekly video briefing, monthly reports, jobs portal, and many more. Our diversified product portfolio has reinforced our market position as an international event and media brand for the latest marketing trends and insights in Germany and beyond.

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Documentary- The Story of Content: Rise of the New Marketing

For more info: thestoryofcontent.com

Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.

The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.

Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/…

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Building Your Brand with Content – Top Online Marketing Strategies – Grow Smart Marketing

Top Online Marketing Strategies for Small Businesses
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on.

(Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com)

But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them?

Brand Awareness: Top Content Marketing Goal

It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so.

(Get a 100% free SEO Audit & online marketing consultation at https://growsmartmarketing.com)

Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen.

Content Improves Branding, Website Traffic & Sales

Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others.

Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales.

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Top Online Marketing Strategies