Digital marketing covers all the areas of marketing that use electronic devices or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. upGrad helps you to understand what exactly is digital marketing and how one can upskill their career through digital marketing courses provided by upGrad
Join in for a live lecture on Digital Marketing and Q & A round with Prof. Jaideep Prabhu, Marketing Professor at Cambridge University.
#DigitalMarketing #InternetMarketing #DigitalMarketingCareers
upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.
upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.
Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
Follow us on LinkedIn: https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad
In this video, I’m gonna talk about what we’ve been doing since the last Online Marketing Diary entry. We’ve learned and realized a lot along the process and therefore, have made some changes which I’m so excited for you to find out!
I hope you’ll be able to pick up something from our stories which you could apply to your online marketing business.
Content Marketing Update for 2019
In the past, publishing content on the internet was the solution to get found.
In 2019 with approximately 4.5 billion pages on the internet, Google has enough content to link to for any search performed.
Now how can you still gain visibility
I’d like to start with a question for you.
Do you use videos for your content?
If yes, reply with yes in the comment below
If not leave a comment with no.
As you know content is king.
In order to be listed in Google for a certain topic, you must have content about it.
With so much content already existing about everything in 2019, how can you make sure that you are still visible?
If Google has the choice of many pages for the same search,
which one do you think it will list between
shorter and longer ones
older and newest?
Google’s duty is to return the most relevant
but also the most complete
and up-to-date content
So, apart from creating new content based on your keyword research related to your services and products
you need to update your existing content
What is nice is that when you update it and add additional new up-to-date information, it will not only be fresh but also longer
One stone 2 birds to adapt to 2019’s needs
Google also monitors the behaviour of the users
What do they do with your content
If they share it, add comments to it
This will show Google that your content is useful
So added value content is still the priority
This is logic, you want to contribute
But you can trigger this social engagement
with questions like I asked at the beginning of this video
Suggest to share, like, comment
Share it yourself on your facebook page, Linkedin, tweeter Instagram Pinterest etc
A post where you just share a link toward your blog, website or youtube video, for example, will not be shown much
Facebook, for example, is showing less and fewer posts with external links
Don’t just share repurpose by editing it, make a short version as a teaser
upload it as new unique content.
Engage your readers and post the link for further reading as answers to questions in the comments
Social engagement is getting more and more important. This is how search engines get the confirmation that your content is liked by the readers
Provide new, different content, see what is out there for the topic you want to talk about and be different
People don’t want to see the same over and over again.
Be different, give the missing part that no-one else provides
Have a different approach, give lots of added value
This is what makes users subscribe, share and come again
For sure SEO your content onpage
to make sure it can well be understood by Search Engines
and especially in 2019, offpage
Make sure many other websites refer to your content
Not only social media but reference websites from your industry
The last tip I will share here now is:
In our SEO lab, we see that in 2018 the use of videos has grown drastically
There are predictions out there saying that in 2019 80 % of the time spent online will be to watch videos
It’s not that difficult to create videos
For sure, your company presentation and products will need professional videos that fit your branding
But contributions videos, tips, and tricks
can be done even with a good mobile phone and an external microphone.
It’s fast and easy to do
Our tests showed that videos done on the fly from your mobile convert even better, It’s more personal and this is what users want.
The good news is, if you embed your video in your text content it will also boost your ranking in Google
As you know at FairTech we love to do actions that give multiple outcomes
This is what makes our OMM formula so successful.
And this is one of those actions we do for our clients
Make sure to do the same for your content too
Videos will also have a 3rd outcome
They will make that people know you, your services and product better.
In order to have someone buy from you because of you, you need a min of 8h face to face contact… this is a lot.
Do you have so much direct contact with each of your leads, before they become clients?
The good news is, the time they watch your videos, also counts as a face to face discussion
Believe me, it works.
So one stone 3 birds
Share your videos content the same way I mentioned just before for your content in general.
Don’t just share it, upload it as fresh content into Facebook and other social media you use
If you need personal mentoring or to outsource your online marketing check out our agency.
Do you want to automate your content curation? All you have to do is follow the steps below.
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog/
Step #1: Follow people within your industry on Twitter – once you follow people in your industry you will see what’s hot. This way you don’t have to browse the web and search around for what’s hot.
Step #2: Use Pocket – this will allow you to favorite and save what you have found on Twitter that you like. That way, as you are reading you can save what you like.
Step #3: Schedule out the content using Buffer – you can connect Pocket to your favorite social media scheduling tool and then schedule out all of the content you like.
The content will then get pushed out on your Twitter, Facebook, LinkedIn and any other social site you use.
Learn how to use the 5 best FREE digital marketing tools grow a business online.
Get the complete list of 40+ best digital marketing tools below:
BENEFITS of using these 5 digital marketing tools:
– Develop a digital marketing strategy in 5 mins
– Find topic ideas for blogs and YouTube video
– Make professional graphics for your marketing for free
– Get more views on YouTube
– Rank #1 in Google Search with keyword research
Thanks for watching.
SUBSCRIBE to grow your business and career with digital marketing!