Can You STILL Do Digital Marketing for Free? (The REAL Cost of Digital Marketing)

Back when I got started, it was easy to make a killing with digital marketing. All you got to do is rank some random blog spot website or WordPress.com website. Throw on some affiliate links and boom, you’re off to the races. But things have changed a lot in marketing. In order to get decent results, most business owners have to invest a lot of money in traffic and a lot of money in automation, or content creation, or even social media. The question is, how do you invest money, in order to get results with digital marketing. Today, I’m going to break down, can you still do digital marketing for free? The real cost of digital marketing.

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The answer is in short, and I have a much longer version as well, which I’ll go into. But the answer in short is, what doesn’t cost you money, will cost you time. You can do digital marketing for free, as long as you’re willing to make a consistent investment in time and effort, in order to get good results.

So let’s say hypothetically, you’re willing to put in the time. Well if you’re willing to put in the time, let me break down how you can do it for free and get results!

The first tip I have for you is give away something that’s invaluable, for free.

Unlimited guides, free courses, self-discovery journeys, quizzes assessment tools, proprietary industry reports, data stats, this all helps. Anything that’s above and beyond. You’ll notice that I didn’t really say, “Hey just write a blog post.” Well everyone’s giving away a blog post for free. If you’re not going above and beyond, doing something that’s different, more unique than the competition, you’ won’t do that well.

The second tip for you is leverage third-party audiences.

Co-host webinars. Co-host live and social media sessions on YouTube, or Facebook, or Instagram. Do round-ups. You can hit up other people, do round ups, everyone wants to participate, because they’re getting some love and some PR and you can link out to them. Then when you post that content, you can ask them to share it. That does really well.

The third tip I have for you, is content marketing.

What I want you to do is type in the keywords that you’re trying to write content around and to Ubersuggest. It could be one or two-word phrases. It can be, you know, general theme-based keywords, like SEO or marketing. And in Ubersuggest, I want you to click on the content ideas report. This will show you all the other blog topics that were written on this subject, that were popularly based on social shares and backlinks.

Now the fourth tip I have for you, push out a ton of video content and when I mean video content, I’m not just talking about recording your video, like you’re watching right here.

That could be on YouTube or Instagram or Facebook or LinkedIn. I’m also talking about doing live video, right? You can do simulcasting, so that way you can go on live on Instagram, Facebook, YouTube, and LinkedIn, all at once. Keep this in mind.

The fifth tip I have for you is podcasting.

You can just bust out your iPhone, start recording on it and then boom, start uploading it. I use LipSyn. That’s what most people use for their podcast.

The sixth tip I have for you, Facebook groups.

You want to give away a ton of valuable tips, create content and video content, not just link out to your site, but content that just keeps people on these platforms and educates.

The seventh tip I have for you is build an email list and leverage automation.

So you can use tools like Hello Bar, to build an email list. It’s free. It allows you to collect emails through sliders, exit popups, super effective.

And if you’re doing this, might as well leverage push notifications as well, because then through push notifications, through tools like subscribers, you can also do automation.

The eighth tip I have for you, is to use funnels, instead of going straight to selling. Look, everyone’s just like, “Sell, sell, sell.” You know, think about this. Let’s say you’re in a relationship, or if you’re not, your parents were in a relationship. You know and they had you, hence you’re here.

Someone comes to your website, you’re like, “Marry me, marry me, give me your wallet. “Spend, spend, spend.” That doesn’t work as well as educating, getting to know people. So what I like doing is creating a ton of content. Like this video.

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Shocking News About Digital Marketing | Online Digital Marketing News | Raatnam Media

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E-commerce & Online Marketing – Agata Chmielewska |#516

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Specjalistka z ponad 12-letnim doświadczeniem w e-commerce i marketingu internetowym. Zajmuje się szeroko rozumianym content marketingiem. Tworzy także podcasty o tematyce branżowej. Aktualnie doradza i pomaga markom oraz sklepom internetowym zwiększać konwersję swoich działań, m.in. ustalając strategię i przeprowadzając kampanie marketingowe. W wolnym czasie gotuje i pisze bloga kulinarnego.

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Digital Marketing Trends 2020

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Digital Marketing Tutorial For Beginners | Digital Marketing Online Training | Edureka

🔥 Edureka Digital Marketing Course (9 Months Online Program) with 100% Placement Guarantee by Edureka: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka “Digital Marketing Tutorial” video is going to be your one-stop solution to learn Digital Marketing from scratch (Blogs: https://www.edureka.co/blog/category/digital-marketing/ ). Below are the topics covered in this Digital Marketing Tutorial for Beginners video:

1:45 Introduction to Digital Marketing
3:34 Channels of Digital Marketing
3:58 SEO
9:58 PPC
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21:34 Social Media Marketing
31:33 Email Marketing
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Topics Covered in the Post Graduate Program:

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Freshers looking to make a career in Digital Marketing

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How Digital Marketing Will Change in 2020 (You’re Not Going to Like It)

How Digital Marketing Will Change in 2020 (You’re Not Going to Like It) | Everything’s changing in 2020. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone’s doing stories. Going live, everyone has live now. Today, I’m going to break down how digital marketing will change in 2020, and what you should do.

RESOURCES & LINKS:
____________________________________________
Jumpshot – Jumpshot.com
InfluencerDB – InfluencerDB.com
____________________________________________

The first trend I have for you, video reach will dramatically drop.

Everyone has figured out that video is an amazing form to connect with people, which is why everyone’s doing it. So the solution, multicast, right? Even though everyone’s doing video, that’s fine, you can’t do much about that, but what you can do is create more videos my focusing on just creating one video that works for all platforms.

So when you’re doing the videos and you go live, you’ll also notice that you’ll get more engagement, and because you’re live, they want to push it out, compete with the TV channels, right? Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world.

So what they’re doing is when you go live, because they want to compete with television, they’re going to push it out to all your subscribers, everyone on their platform, and if you engage with them, you’ll get way more reach, and then when you release recorded videos that aren’t live, you’ll notice that they’ll get more love and more spread because you’ve been doing live videos at least once a month.

Trend number two, bite-sized educational interactive content is rising really fast. So, if you look at things like infographics, infographics are a really long visual where you just keep scrolling and scrolling and scrolling, and it ends up breaking down what that subject is all about.

A good example of this is my Instagram page. You’ll notice that I have pictures that’ll teach you how to do things like get more traffic on YouTube or Instagram, and you just keep swiping right, and in each image, I give you a one sentence overview of what you can do to maximize your traffic.

And that example that I’m using on Instagram, works extremely well. It works so well that each of those images get roughly 50% shares.

The third trend I have for you, search traffic will decrease dramatically on mobile.

On mobile devices these days, there’s more search snippets that are appearing and appearing. This is going to cause your mobile traffic to decrease.

So what I want you to do is use structured markup on your site, which will help you get the rich snippets, which will help you get more voice search traffic, which will help combat the decreasing mobile organic traffic.

The fourth trend, Google will keep doing a consolidation in different markets. So, right now, Google is going head-to-head with Amazon. There’s now a Buy Now on Google button. You can buy without even going to the e-commerce site.

Google’s going to be testing out more of these things to keep people on Google and making a purchase. Well don’t think of this as a bad thing; you could actually adapt to Google’s changes and generate more sales and traffic and leads.

For example, with some of the programs that they’re testing out, you can actually even generate a lead on Google without driving people back to your site. Let’s say you’re in the mortgage industry.

You can actually generate a lead on Google. The same goes with buying on Google with e-commerce stores.

You can sell your products directly on Google without people having to go to your website, which can also increase your revenue as well. Now, this is important because according to Jumpshot, 49% of all searches performed on Google result in no click.

Trend five, influencer marketing budgets will decrease.

Right now, social engagement is continually going down. According to analytics firm, InfluencerDB, it was revealed that influencer engagement rates are nearing all time lows.

So the way you want to combat this is, don’t pay influencers as much money, but find more and more influencers, and go after quantity. This will help you still generate good sales from influencer marketing.

The sixth trend, social media stories won’t be as popular and as easy to win on. See, everyone’s doing stories these days. People even unfollow stories they don’t care to engage with.

Trend number seven, shoppable experiences will get more and more adaptive.

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Olaf Kopp- Die Bedeutung der Marke im Online-Marketing – CeBIT 2015 / Marketingforum

Head of SEO & PPC bei Aufgesang und Online Marketing Consultant Olaf Kopp beim Marketingforum auf der CeBIT 2015 über die Bedeutung der Marke für Online Marketing und SEO.

Online Marketing | 6 Steps To Selling Anything Even A Pet Rock

https://youtube.com/watch?v=gCRz4MQlUMw

Online Marketing | 6 Steps To Selling Anything Even A Pet Rock. Anything can be sold online if the requirements and conditions are met. For example, I heard of a book titled “Reasons to vote for Democrats: a comprehensive guide.”

But here’s the thing: the book is mostly blank and consists of 1,235 words, and it’s a best seller on Amazon. So go figure! (Not promoting politics here – just making a point). You can sell anything online…even ice to an Eskimo.

Here are the 6 requirements:
1. A problem – e.g. money, health, dating etc. When you have identified the problem, then you can provide the solution.

2. Targeted audience – you need the right people who are looking for what you’re selling. Even if your product is the best thing ever, if you put in before the wrong crowd, you not make sales.

3. The know, like and trust factor – people buy from those they know, like and trust. Think of Walmart or any other big retail giant. And you do this by providing value.

4. People follow others online because they are looking for a leader. As they get to know you, then you can present your offer as the solution.

5. Then present your offer. If they think it’s valuable, they will buy.

6. Call To Action (CTA) – make sure a strong CTA telling your visitors what to do. Don’t assume they will click your button or enter their email address.

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DISCLAIMER: I’m an online marketer, and this video and description may contain links to offers that I’m an affiliate of, and could be compensated if you decide to click any of the links. Thank you for your support.

ONLINE MARKETING PLAN TEMPLATE: Creating an Online Marketing plan for 2020

ONLINE MARKETING PLAN TEMPLATE: Creating an Online Marketing plan for 2020 //
GET THE FREE ONLINE MARKETING WORKBOOK HERE: https://bit.ly/2sfXWMi

In today’s video, I talk about how you can follow the online marketing trends through content marketing, social media marketing, facebook marketing, instagram marketing, and more while doing doing business online in a strategic way. Here you will learn online marketing strategy for a step by step online marketing plan. Download the workbook to follow along fellow small business owner.

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INSTAGRAM STORIES TRICKS THAT WILL SHOCK YOU: https://youtu.be/drqfZn2YyjU

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// ABOUT ME
I’m Rania, a 28-year-old freelance Digital Marketer, Marketing Coach, and University Instructor, living in Lebanon and from Lebanon, Canada, and Palestine (This is the short version). My goal is to create videos that inspire, motivate and maybe even help you learn something new. I love to make videos, do public speaking and test until I get clients amazing results.
I make videos about making digital marketing topics, business, and keep a work-life balance. I’m obsessed with side projects and live by the mantra of “create every day.” Come along for the ride if you want tips of being productive, creative, and adventurous!

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Online Marketing Tips – Part 2 of How to Repurpose Your Content Marketing Ideas

https://youtube.com/watch?v=oPwYoVPLk2o

Online Marketing Tips – Part 2 of How to Repurpose Your Content Marketing Ideas

Have any questions:
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This is part two of yesterday’s video (Day 5) from my 30 Day Video Challenge I’ve been holding myself to. I made this video yesterday (but I also made another video today).

In this video the key online marketing tip shared is that you can record your everyday process(es) and share that with people as additional content.

If you want to get the edge you have to repurpose your content.

This is especially true if you’re using content as your primary strategy. When you’re on a low budget and don’t have the means to do lots of paid advertising you have to GRIND. And repurposing your content is a SMART way to grind!

On tomorrow’s video I’ll tell you about an EVEN SMARTER way to “Market While You’re Already Marketing” so make sure you watch tomorrow’s video (Day 7) for sure. I talked about a lot of stuff and was all over the place, so you’re going to have to watch the entire video in order to catch the gold nugget!

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