3 Reasons Why You Should Stop Copying Your Competitor’s Digital Marketing Strategy

You have competitors who are larger than you, so shouldn’t you just copy their digital marketing strategies if you want to succeed? NO!

Hey everyone, I’m Neil Patel and today I’m going to share with you why you shouldn’t copy your competitors business plan.

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#1: You don’t always know what’s happening with your competitor’s business

For example, just because they have a similar product to yours you don’t necessarily know why people prefer their product over yours. Online marketing is really tricky this way.

There could be something special about it, or they could have been in the marketplace so much longer that they build up so much brand credibility that they can get away with pretty much murder while you can’t, right?

#2: People make their changes based on opinions.

You don’t want to make changes based on opinions. You want to make changes based off of facts. A lot of times, your competitors are doing changes to their websites just because they feel like they want to do those changes. They have that gut feeling that this is going to work for them. Well, gut feelings don’t necessarily create multiple million dollar companies or billion dollar organizations. Data does. You want to use data to make changes on your website. That’s why I use CrazyEgg whenever I make changes on my website. I’m continually using it to run split tests. If I just copy someone it’s not necessarily going to work for me. I got to run tests to see what works for my audience.

#3: You’re different than your competition.

You need your own unique selling proposition especially with social media marketing. If someone’s already bigger than you copying them won’t make you bigger than them. You gotta be different, and by being different you need to create a unique selling proposition.

So, for example, if they’re a really big corporation, like I used to have a agency when I was younger and I used to compete with iProspect. iProspect would say, hey, we work with big brands like Coca-Cola and McDonald’s. Well, you know, a lot of people would come to me and be like, Neil, why should we hire you instead of iProspect? It shows in their job posting that hey, you get to work on accounts like Coca-Cola and McDonald’s. Well, on the flip side, if you work with me, you’re ging to talk with me.

You get that personalized experience, right? That was my unique selling proposition. I’d be like, “if you call me, you know I’m going to be picking up, and I’m going to be the one helping you”. I’m going to be the one who’s held responsible for your results, and they like that. I put myself in a different position than my competitors.

Did I ever beat them in size? No, but by making myself different and standing out I was able to grow my business much faster.

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Please subscribe to the channel and leave a comment below!

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Content Marketing Strategy, SMS Marketing, and Authenticity | Online Marketing Weekly #24

This week we will look at fixing your content marketing strategy; SMS marketing and how it can compliment your mobile strategy; and building authenticity with every single one of your visitors.

For hundreds of powerful ideas for entrepreneurs visit http://bit.ly/1UIK1kP.

Featured content:

1. 6 Ways your Content Marketing Might be Broken | Neil Patel | Quicksprout | http://bit.ly/1QfOLgl
2. SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy | Brian Patterson | MarketingLand | http://mklnd.com/1ZBAE7A
3. Connecting with website visitors in an authentic way | AJ Agrawal | Inc.com | http://bit.ly/1Quk20X

Want more Mindvalley juice? To learn more visit http://bit.ly/1UIK1kP.

Content Marketing Strategy 2017 : Digital Marketing Tips

How to Plan a Content Marketing Strategy
Content Marketing
Content marketing plan needs to be better than ever for 2017

Why Content Marketing Matters for Businesses
Content marketing helps businesses get reliable and cost-effective sources of website traffic and new leads.
Here’s 5 Steps for Creating a Content Marketing Strategy

1) Define your goal.

• Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your 2017 strategy

2) Conduct persona research.

By knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on.

3) Run a content audit.

If you’ve been in business for a while, review your content marketing efforts and the results from it in the last year. Figure out what you can do differently in the upcoming year and set new goals to reach.

4) Determine a content management system.

Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics.

5) Determine which types of content you want to create.

Here are some of the most popular content formats marketers are creating

Blog posts
Ebooks
Infographics
Videos
Podcasts

Tag :-

Digital Video Content Marketing Trends

How to Create the Optimal Content Marketing Strategy

How To Create A Content Strategy For Your Content Marketing
How To Create A Content Strategy That Actually Drives Organic Traffic

The Power Of Consistent And Quality Content

Content Marketing for Startups

Top 5 Tips For Content Marketing for Small Business

How To Build Your Content Marketing Strategy

ntroduction: Creating Your Content Marketing Plan – Ecommerce

The Content Marketing Spectrum

Content Marketing Advice and Tips On Strategy

Digital Marketing 2017: Content Marketing Strategy

A Video Content Marketing Strategy for Business

Tips For Creating An Epic Content Marketing Strategy

How to make content marketing work for your B2B company

Content Marketing Strategy – Digital Marketing Consultant

Content Marketing Strategy & Buyer Persona: A Perfect Match

Life of Digital Marketers in 2 Minutes

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Digital Marketing Course by EduPristine – Digithttp://www.edupristine.com/courses/digital-marketing

Online Marketing – Der Gesamtüberblick – Alles was du wissen musst

Alle Infos zum Nachlesen: https://pixelwerker.de/onlinemarketing/

Wir sind Pixelwerker – Online-Marketing-Agentur und geben euch heute einen umfassenden Überblick über das Online-Marketing.

Agenda – Online Marketing

1. Was ist Online-Marketing?
2. Die Geschichte des Marketings
3. Push-Marketing und Pull-Marketing
4. Die Entwicklung des Online-Marketings
5. Die Ziele des Online-Marketings
6. Online-Marketing im Marketing-Mix
7. Online-Marketing-Kanäle
8. Online-Marketing-Maßnahmen
9. Die wichtigsten Online-Marketing-Plattformen
10. Wie funktioniert Online-Marketing?
11. Grundlagen erfolgreichen Online-Marketings
12. Die Customer Journey
13. Kennziffern im Online-Marketing
14. Die häufigsten Fehler im Online-Marketing
15. Die Bedeutung von Online-Marketing

Unsere Website:

► https://pixelwerker.de

Unser Blog:

► https://pixelwerker.de/werbeagentur-kassel-blog-fuer-webdesign-onlinemarketing/

► https://pixelwerker.de/onlinemarketing/

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Ihr habt Fragen oder Anregungen zum Thema Online-Marketing?

► Schreibt es in die Kommentare !

Digital Marketing Basics, SEO and Beyond for Designers and Entrepreneurs

Digital marketing for creative professionals, entrepreneurs and small businesses isn’t as simple as it used to be. SEO is a David and Goliath story now. Here are some tips and techniques to help you win this epic battle.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
http://www.philipvandusen.com/muse

FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
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FOLLOW ME ON TWITTER:

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LIKE ME ON FACEBOOK:
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd

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Learn Digital Marketing in Just 5 Minutes a Day

Do you want to learn how to generate more traffic and sales to a website? My name is Neil Patel and my goal is to teach you one new marketing tactic each day.

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On this channel you’ll find tons of marketing videos that will teach you a specific marketing tactic in less than 5 minutes. The videos are short, to the point, and more important contain step by step instructions.

Digital Marketing Trends in 2018

Get top digital marketing trend insights for 2018 from our top experts. We take a look at content marketing, social media, web design, and Influencer marketing trends for next year to keep an eye on.

Get the latest updates on top content marketing strategies this coming year here:

https://powerdigitalmarketing.com/blog/category/content-marketing/

Get the latest trends on web design on the Power Digital blog here:

https://powerdigitalmarketing.com/blog/category/web-development/

Read about the latest news in influencer marketing on our blog here:

https://powerdigitalmarketing.com/blog/category/influencer-marketing/

Visit our blog to learn more about the top digital marketing trends for 2018!

Top Digital Marketing Trends For 2018

Online-Marketing-Konzeption

Screencast zu meinem Buch: Online-Marketing-Konzeption. Hier geht es zur Buchvorstellung: http://www.lammenett.de/onlinemarketing/online-marketing-konzeption.html

Ein Online-Marketing-Konzept ist ein durchdachter Fahrplan. Dieser Fahrplan ermöglicht den optimalen Einsatz von Marketingbudget vor dem Hintergrund zuvor definierter Ziele. Der Prozess der Online-Marketing-Konzeption beschreibt den Weg zum Konzept. Online-Marketing-Disziplinen sind: SEA, SEO, SMM, Affiliate-Marketing, E-Mail-Marketing, Content-Marketing, Online-Werbung, Online-PR, etc.

Und hier der Link zu Amazon: http://www.amazon.de/gp/product/1532834691/