Contractor Strategy: Digital Marketing Agency Helping Contractors

Contractor Strategy Is A Full-Service Digital Marketing Agency That Focuses Exclusively On Helping Contractors Execute Their Online Marketing Strategies.

If you own a contracting business, are looking to grow your business, and need to align with the right partner to help you dial-in and execute the best online marketing strategy, you have found the right team!

At Contractor Strategy, we really have only one primary focus: To help contractors who serve the residential (and commercial) markets perfect their online marketing programs.

When we create an online marketing strategy for a client, we develop a comprehensive strategy that allows us to leave no stone unturned. It usually includes a new website (or at least new well written, optimized website content), new landing pages that are designed to convert website visitors into leads at a high level, and additional assets like paid search campaigns, and even social media advertising campaigns.

We don’t stop there! We also claim and optimize all of your local directory listings such as Google My Business, Yelp, Angie’s List,, and about 50 more. This is a very important part of your strategy because having all of your company information consistent across these listings is a strong local Search Engine Optimization (SEO) factor, as well.

One of the best benefits of online marketing is how trackable every single event is. We know that they were on your website, what pages they read, what site they came from, and more. Not only is this great to determine where our wins for you are coming from, but also for us to be able to continue to optimize your website, and every part of the campaign that we are managing for you. This data is invaluable!

7 Online Marketing Tips for Contractors in 2019

The best & most up to date marketing tips for contractors in 2019!

Measure Twice Media is an online marketing company that specializes in helping contractors to improve their web presence & to get found online.

More information about Measure Twice Media can be found at

Why Online Marketing Is Essential For Your Contracting Company

At this point in time, it is ABSOLUTELY NECESSARY for your contracting company to invest time and money into online marketing in order to succeed. Luckily Full Sail Marketing has plenty of advice to share!

You may feel as though you are already doing quite well without online marketing. You’re getting emails, the phone is ringing, why bother? When your business is doing well, this is actually the best possible time to invest into your company. Think of it as insurance, it will guarantee that your business continues to thrive.

The first thing you want to do right off the bat is to make it as easy as possible for potential clients to connect with you. Referrals are great, but building a presence online will connect you to more people than you will ever meet in your entire life.

Make it a point to be on every FREE platform possible, like Angie’s List, Home Advisor, Houzz, Facebook Business Pages, and Google My Business. This will cost you nothing and boost your visibility tremendously.

Even if you rely primarily on referrals to bring in new clients, online marketing plays a major role in whether or not they will hire you!
Imagine this: your contractor company is recommended to a friend by one of your past customers; what’s the immediate next thing that they’re going to do?, Google you! You need to be able to be found by that person relatively easily, and once they find you building trust with your presentation is vital. Chances are they are not just looking at your website and reviews, but comparing those to that of the competition, which makes it all the more important to nail it.

We know you drive a lot (too much) so why not grow your business while you’re driving? Listen to “Contractor Growth Tips” podcast, now available on iTunes and everywhere you listen to podcasts:

Do you have questions? We have answers! Drop a comment below this video and we’ll respond to you ASAP!

Contractor Marketing – 11 Tips

Watch this video to learn 11 Contractor Marketing Tips!

Tips Covered in Video:

1) Build a highly convertible and professional website (mobile first)

2) Use a CRM

3) Use Email Marketing for leads – experience, trust/reviews, process, educate

4) Use Email Marketing for customers – maintenance reminders & reviews

5) Reputation Management

6) Get Listed & Optimize Local Listings & Directories (Houzz)

7) Get on 1st page of Google for your top keywords (SEO, Maps, Paid Search)

8) Run retargeting ads on google display network, youtube, facebook and instagram

9) Run targeted Facebook ads in your area

10) Build your organic social media presence / following – post your work on Facebook & Instagram, document projects, community outreach, etc..

11) Don’t buy leads! Be patient and build your own brand in your area so people think of you first. Does not happen over night.

Bonus Tip – Use an all-in-one marketing platform which has both the talent & technology you need to succeed.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:

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