Digital marketing – it really doesn’t have to be that complicated. We’ll go over what digital marketing is (and what it isn’t) and the six main elements that you can learn to master the power of a great digital marketing strategy.
Get access to your free digital marketing resource here → https://livingtoroam.com/digital-marketing-freebie
In this video you’ll learn:
– The three main problems with traditional marketing and how digital marketing solves them all.
– The 6 main elements of digital marketing: Search Engine Optimisation, Search Engine Marketing, Content Marketing, Social Media Marketing, Affiliate Marketing and Email Marketing. We’ll be diving in deeper into each of these concepts
– Finally, we’ll talk about quantity over quality – What’s more important and why?
1:55 – Is traditional marketing really dead?
5:08 – The 6 sides of our digital marketing Rubik’s cube
5:26 – SEO (Search Engine Optimisation)
8:35 – SEM (Search Engine Marketing)
10:35 – Content Marketing
12:08 – SMM (Social Media Marketing)
13:22 – Affiliate Marketing
15:48 – Email Marketing
17:50 – Quality vs. Quantity?
Tell me in the comments below, what questions do you have about using digital marketing to grow your business?
In this short webinar we will look at customer segmentation. This is escpecially useful to identify your most profitable customers and to decide how many of your ad budget should be used for each customer.
The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain.
Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by taking you through all you need to know about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you were likely to miss out.
So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects. Fact: India will be spent 1 Billion Dollars in Digital Marketing in 2017! Why is that not surprising? Well, with the millions of potential consumers now connected to the internet, everyone is discovering new products & solutions online.
What’s more important, consumers have become smart, and they will get their research from bloggers or youtube influencers before they buy that make-up kit or that mobile phone or even that tax saving insurance policy!
All this means, as a Digital Marketer, is that you need to know where your potential consumers are, how to best talk to them, and how to establish an everlasting relationship once they come to your website or app.
Digital is a blend of creativity, psychology &, what makes it unique from all other offline mediums, data! So, without much further ado, here are the top 10 digital marketing skills that will make you an ace marketer that everyone will want to hire!
Get a cool infographic here: https://blog.upgrad.com/10-killer-digital-marketing-skills-you-must-have/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills_Blog_Link
Watch now to learn more.
Wish to transition to a full fledged Digital Marketing expert?
PG CERTIFICATION IN
DIGITAL MARKETING & COMMUNICATION: https://upgrad.com/digital-marketing/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills
IN DIGITAL MARKETING STRATEGIES: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills
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