Customer Segmentation | Online Marketing Analytics

In this short webinar we will look at customer segmentation. This is escpecially useful to identify your most profitable customers and to decide how many of your ad budget should be used for each customer.

#segmentation #onlinemarketing #marketing

Customer Value | RFM-Model | Online Marketing Analytics

In this videos series we cover the basics of online marketing analytics. Today we talk about the customer value which can be described by the RFM-Model.

#customervalue #marketing #onlinemarketing #marketinganalytics