Digital Marketing Strategy Program: Overview

The three-day Digital Marketing Strategy program at Columbia Business School Executive Education focuses on how marketing executives can reach digitally savvy audiences, build deeper relationships with their customers, and create new markets, products, and business models.

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Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Taught by Prof. David Rogers, Faculty at Columbia Business School, this program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.