5 Digital Marketing Skills to Master for 2020 & Beyond

There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand – plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!

LIST OF RESOURCES

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https://hubs.ly/H0l1QCm0 – Getting Started with the Top Digital Skills | Where to Learn

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If you’re looking to futureproof your career, these skills will help you.

So let’s dive right into it.

The first skill you need is Digital Psychology.

As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.

That’s what digital psychology is all about!

The second skill to learn is Customer Experience (or CX for short),

Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.

Wait, but isn’t that UX?

Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.

This means that every area of your business will impact CX.

So having a solid understanding of your customer’s experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.

The third tip you need is Front-end Code.

Yes, for sure we can get away with not knowing code with the abundance of “coding-free” tools and solutions.

But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.

Coding schools are abundant but have a look at some of our favourites in the resource link!

The fourth skill you need to learn is Video Marketing.

Video marketing is great for increasing social engagement, building authority and converting and increasing sales.

To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo’s (our Head of Video) clip on the principles of applying video across your marketing funnel.

The fifth skill that you need to learn is Digital Analytics.

We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.

And you need to understand both!

It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.

There you have it!

Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.

Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!

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Amsterdam bound?

Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required!

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our 6-Week Growth Hacking Evening Course:

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Our In-House Training Programs:

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The world’s only Growth & A.I. Traineeship

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Make sure to check out our website to learn more about us and for more goodies:

https://hubs.ly/H0dkN4W0

London Bound?

Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course:

https://hubs.ly/H0dkN4W0

ALSO!

Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more:

Facebook: https://www.facebook.com/GrowthTribeIO/
LinkedIn: https://www.linkedin.com/school/growt…
Twitter: https://twitter.com/GrowthTribe/
Instagram: https://www.instagram.com/growthtribe/
Video URL: https://youtu.be/8i1tfrEx9R0

5 Analytics Tools for Tracking and Measurement

You would need these five essential analytics tools in your tracking stack to be successful with taking your data to the next level.

Mentioned Tools:

Google Analytics – https://analytics.google.com
Google Tag Manager – https://www.google.com/analytics/tag-manager/
Adobe Analytics – http://www.adobe.com/marketing-cloud/web-analytics.html
Adobe DTM – https://dtm.adobe.com/sign_in
Kiss Metrics – https://www.kissmetrics.com/
Mixpanel – https://mixpanel.com/
R Language – https://www.r-project.org/about.html
SurveyMonkey – https://www.surveymonkey.com/
SurveyGizmo – https://www.surveygizmo.com/
Tableau – http://www.tableau.com/
Optimizely – https://www.optimizely.com/
Drip – https://www.drip.co/

Werken bij Oogst: Online Marketing – Digital Analytics

Gino en Nicolas werken in het Digital Analytics team bij Oogst. Zij vertellen in deze video over hun werk als Digital Analytics specialist en hoe het is om te werken bij Oogst. Voor onze jonge, innovatieve en groeiende organisatie zijn we op zoek naar nieuwe collega’s om ons team van extra kennis en daadkracht te voorzien. Pas jij in deze ambitieuze omgeving? Ga dan naar www.oogstonline.nl/talent

Digital Analytics Introduction | Digital Marketing Tutorial For Beginners | Simplilearn

This video will help participants develop a comprehensive knowledge of the various frameworks, tools and techniques pertaining to digital analytics. Participants will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to drive continual optimization in their marketing campaigns and improve the online customer experience.

#DigitalMarketing #SimplilearnDigitalMarketing #DigitalMarketingCourse #DigitalMarketingCertification #DigitalMarketingCertifiedAssociate #DigitalAnalytics

Subscribe to Simplilearn channel for more Social Media Marketing Tutorials – https://www.youtube.com/user/Simplilearn?sub_confirmation=1

For More Digital Marketing Tutorial videos, check our Digital Marketing tutorial for beginners playlist: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI

Digital Marketing Articles: https://www.simplilearn.com/resources/digital-marketing?utm_campaign=Analytics-Intro-upgbtXil10E&utm_medium=Tutorials&utm_source=youtube

To Gain in-depth knowledge of Digital Analytics and other Digital Marketing concepts, check out Advanced Web Analytics Course: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Analytics-Intro-upgbtXil10E&utm_medium=Tutorials&utm_source=youtube

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What’s the focus of this Advanced Web Analytics course?

Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.
Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.
This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.

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What are the course objectives of this Advanced Web Analytics Course?

Advanced Web Analytics training gives participants well-rounded knowledge in digital data analytics, including:
1. How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
2. How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world
3. Uncover and learn about the various analysis capabilities enabled through digital data
4. How to better inform business decisions with rigorous analysis techniques

—————————————-

Who should take this course?

This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:
1. Online Web Analytics Implementers
2. Online Web Analytics Data Reporters
3. Digital Analysts
4. Digital Marketers
5. Managers
6. Web Analytics Certification Aspirants
7. Digital Analytics Certification Aspirants

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For more updates on courses and tips follow us on:
– Facebook : https://www.facebook.com/Simplilearn
– Twitter: https://twitter.com/simplilearn
– LinkedIn: https://www.linkedin.com/company/simplilearn/
– Website: https://www.simplilearn.com

Get the android app: http://bit.ly/1WlVo4u
Get the iOS app: http://apple.co/1HIO5J0

Why Tracking Conversions Is Important? Online Marketing

Online Marketing: Tracking the conversions. The reasons and importance of tracking the conversions for your online marketing efforts in google ads, facebook ads and google analytics.

Digital Analytics Fundamentals | Web Analytics For Beginners | Digital Marketing | Simplilearn

This Digital Analytics Fundamentals Tutorial will give an introduction to Digital Analytics, introduction to Data Analytics followed by some real life examples.
Digital Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions. Digital Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.

This Digital Analytics Tutorial will explain the topics listed below:

-( 00:14 ) Introduction to Digital Analytics
-( 01:31 ) Introduction to Data Analytics
-( 02:04 ) Understanding the 10/90 Rule
-( 03:30 ) Understanding 20/80 Rule
-( 08:48 ) Digital Analytics Continuous Improvement Process and Methodology
-( 15:18 ) Tools, Technology, and Data Integration
-( 17:23 ) Digital Analytics Real-life Example

#DigitalMarketing #SimplilearnDigitalMarketing #DigitalMarketingCourse #DigitalMarketingCertification #DigitalMarketingCertifiedAssociate

Subscribe to Simplilearn channel for more Social Media Marketing Tutorials – https://www.youtube.com/user/Simplilearn?sub_confirmation=1

For More Digital Marketing Tutorial videos, check our Digital Marketing tutorial for beginners playlist: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI

Digital Marketing Articles: https://www.simplilearn.com/resources/digital-marketing?utm_campaign=Digital-Analytics-Fundamentals-WaDjcajOmUo&utm_medium=Tutorials&utm_source=youtube

To Gain in-depth knowledge of Digital Analytics and other Digital Marketing concepts, check out Advanced Web Analytics Course: https://www.simplilearn.com/digital-marketing/web-analytics-certification-training?utm_campaign=Digital-Analytics-Fundamentals-WaDjcajOmUo&utm_medium=Tutorials&utm_source=youtube

————————————-

What’s the focus of this Advanced Web Analytics course?

Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.
Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.
This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.

————————————–

What are the course objectives of this Advanced Web Analytics Course?

Advanced Web Analytics training gives participants well-rounded knowledge in digital data analytics, including:
1. How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
2. How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world
3. Uncover and learn about the various analysis capabilities enabled through digital data
4. How to better inform business decisions with rigorous analysis techniques

—————————————-

Who should take this course?

This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:
1. Online Web Analytics Implementers
2. Online Web Analytics Data Reporters
3. Digital Analysts
4. Digital Marketers
5. Managers
6. Web Analytics Certification Aspirants
7. Digital Analytics Certification Aspirants

—————————————-

For more updates on courses and tips follow us on:
– Facebook : https://www.facebook.com/Simplilearn
– Twitter: https://twitter.com/simplilearn
– LinkedIn: https://www.linkedin.com/company/simplilearn/
– Website: https://www.simplilearn.com

Get the android app: http://bit.ly/1WlVo4u
Get the iOS app: http://apple.co/1HIO5J0″