How To Make Money With A Digital Marketing Agency, As A Marketing Consultant… Q&A With Tim Conley

This interview answers the biggest questions about starting a consulting business or agency with the million dollar consultant coach, Tim Conley. Timestamps to all the questions answered below!

“Where to find agencies or quality workers to outsource work to?” – 1:45

“What approach is best to grow a multi-million dollar per year agency compared to a $300,000 per year agency…? Should I be doing the work in-house or whitelabel agency’s work?” – 4:32

“Is it possible to be an affiliate for an agency and just do the sales, pass off the client, collect cash and go back to prospecting?” – 6:30

“What should my average day look like as a bootstrapped agency entrepreneur? …What should I spend my time doing?” – 10:04

“There is no shortcut to growing an agency!” – 13:27

“How do you block out your day to create success?” – 14:54

“What are the first steps to get your first clients in a consulting business if you just moved to a new town or have no network?” – 18:55

“What do I do if there are no networking events or marketing meetups in my area?” – 22:54

“How can I build AUTHORITY fast?” (This is GOLD!) – 24:33

“What is the number one challenge that you see start of agencies have and how to overcome it?” – 29:30

“If I’m completely new and don’t have testimonials or case studies, what can I do to gain authority as a digital marketing consultant who can help?” *Be sure to watch the ‘Amplify the meetup trick section above, too!* – 34:52

“Should I focus in on a specific niche or be a general marketing consultant?” – 37:55

“Is it possible to start a digital marketing agency for lower value passion niches like art or music?” – 46:53

“My clients continue to churn out and quit on me, how do I structure my consulting or agency deliverables in a way to minimize churn and maximize long term profits?” – 51:32

“Step-by-step, how do I do the consultation? What are the exact components in a client’s business that I audit or consult on with new clients?” – 56:19

“What is the difference between being an AUTHORITY and an EXPERT? …And why does it matter? – 58:43

“Is the market too saturated with digital agencies?” 1:03:40

You can connect with Tim on instagram @heytimconley or through his YouTube channel here: https://www.youtube.com/timconley

Definitely give him a follow, a subscribe and a shout out in the comments that you saw his interview with Miles on YouTube!

Now, in this video we did a deep dive video on how to start a digital marketing agency on a previous video you can watch here: https://www.youtube.com/watch?v=bKCQdp5sq38&list=PL0sOKzn__yK3IyPK2y7-Hxnh4VbIkBG4c

This video goes deep into the differences between being a consultant and running a consultancy compared to running a marketing agency.

He shares the power of leveraging a hybrid approach to minimize client churn and to maximize revenue.

The importance of domain knowledge was covered yet again, which was the big idea from our first video link’d to above… If you are totally new to running an agency that is a must watch!

We moved beyond those ideas to the importance of affinity which is what so many agency owners and new consultants ignore.

Ignoring the ideas of affinity in your agency or consulting business can set your future self up for a lot of disappointment int he future, so you must be mindful of this key component.

Tim Conley also commented on his take from the consulting gurus whoso big courses in the world of “start your own agency” such as the Sam Ovens or Tai Lopez SMMA courses…

He explains the #1 pitfall from these courses that keep you broke and struggling to grow plus how you can avoid the consulting guru trap.

In fact, he actually did a full video on the idea of “Should you follow a marketing agency or consulting guru?” here: https://www.youtube.com/watch?v=abDEoytqRLc

Whether you take the advice from this video and our previous videos or you go through a consulting course like a social media marketing agency course there is one component that simply learning through study can never offer you.

This is actually the key to everything and it cannot be taught through videos, PDFs, or audio files.

Tim addresses the question “is the market to saturated with digital agencies?” because with the proliferation of gurus selling how to be a consultant and how to start an agency courses it does change the landscape…

There is more noise now for a consultant starting agency than ever before.

But this should not be a downer because this also creates more opportunity in a very specific area as a result of this additional noise.

In pure fashion, Tim went all in on these answers giving brilliant advice that stems from over 20 years as a successful consultant.

Tim has helped businesses scale from the 10K per month mark to millions of dollars per year in revenue so his opinion on what it takes to grow a successful marketing consulting business is worthy of consideration.

PAY STRUCTURE FOR DIGITAL MARKETING AGENCY SALES | Creative Agency Advice | SwenkToday #107

How can you make sure your digital marketing agency sales person is successful? It’s a combination of the right pay structure and the right training.

In this video, I’m advising one of our Agency University members who is trying to hire their first sales person. They are going to pay 100% commission off the bat. And hey, I understand that… Most marketing agency startups don’t have the cashflow to bring in a sales person and pay them a salary right off the bat. But, the problem with that is they have no loyalty and because they don’t have any skin in the game. Most times they sell one or two deals and they’re onto the next thing.

My advice is to offer a base salary plus commission. BUT – if you must compensate on commission-only, here’s 4 key pieces of advice to setup success:

1. Have a great training program.
Make sure expectation are clear, keep providing them ammunition to land great clients, make yourself available to them, assist on sales, and provide all the resources they need to make their commission.

2. Have a high commission structure to keep them hungry.
If you aren’t providing a base salary, benefits, etc. then you should expect to pay 10% – 20% in commission off the bat. It has to be worthwhile for them and a big commission check is what’ll keep them interested. (And, if they’re really good – they might start making more money than your take-home pay…. that’s a GOOD problem to have, so get OK with it ūüôā

3. Hire someone who is already employed.
In most cases, the best people already have jobs. (There are some exceptions, I know.) So you don’t necessarily want the unemployed person who’s just hungry for a paycheck and willing to work for $0 base salary because chances are, they’re just killing time with you until they find the next better job offer. If they quit after a month or two, that is tons of time wasted training.

4. Hire 2 sales people at the same time.
Find two, hire two, train two agency sales people at once. This is not only more efficient for you but chances are better that at least one of them will work out. In other words, don’t put all your eggs in one basket!

Are you ready to hire for digital marketing agency sales? Whether you’re doing 100% commission or base + commission you can apply these tactics to help grow your agency.

What challenges do you have in agency sales? Comment below and tell me. Helping YOU is my WHY.

Foot in the Door:

Sales Commission:

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

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How To Start Your Own Digital Marketing Agency ($0 – $10k/Month In 90 Days In Your New Career)

How To Start Your Own Digital Marketing Agency ($0 – $10k/Month In 90 Days In Your New Career)

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