What is Integrated Digital Marketing?

Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website? Or to have just a strong social media strategy?

Not unless they are integrated!

As the popularity of digital platforms continues to grow, Integrated Digital Marketing is becoming more and more crucial to the success of a company’s marketing efforts.

In its essence, Integrated Digital Marketing (IDM) offers an overarching strategic and tactical framework for companies to build meaningful relationships with those who find value in their brand across all digital platforms.

What exactly is IDM? Watch and learn….

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Find out why you need to implement an Integrated Digital Marketing Strategy, now! Check out our FREE download, “The IDM Blueprint: Define and Establish” – http://hub.am/1hRPm4Y

TRANSCRIPT:

Many businesses understand the need of having some sort of digital presence, whether it be a Facebook page or a Website. But how does one meet the challenges of the growing digital space if their brand’s marketing efforts aren’t integrated?

Today’s consumers expect seamless online user experiences. They’re looking for content that informs, entertains, or otherwise adds value to their daily lives.

They’re looking for Integrated Digital Marketing!

Define and Establish:

The first step in executing an effective IDM strategy is to “Define and

Establish” your brand for the digital age.

Consider this: What are your organization’s target goals? Defining specific

goals that are well thought out and reflect the future direction of

the organization is a critical aspect of the IDM strategic

process.

Convey and Promote:

The second step in an IDM strategy is leveraging digital content to convey your organization’s brand message, product, expertise, and creativity. Organic search, paid search, and social channels are utilized to effectively promote your brand message and content.

Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising.

Connect and Convert:

A successful IDM strategy conveys your brand message across all digital

platforms to form personalized connections with your target

consumers, no matter the device or location they receive or access your

brand.

Three factors drive the mobile user experience: convenience,

simplicity, and proximity. Mobile devices make our lives more

convenient, while Mobile-optimized websites and apps

simplify the path to discovery, create relevance, and top-of-mind awareness.

Measure and Refine:

The final step in an IDM Strategy is to measure and refine your efforts. To

be successful, you must consistently evaluate all tactics

and tools to measure your actual outcomes against expected performance.

You must then use those insights to further refine and improve upon any

future IDM initiatives.

By seamlessly integrating various digital marketing channels into one

cohesive approach, you are better able to foster deeper and more

meaningful connections with those who find value in your brand.

Remember IDM: It’s Integrated, It’s Digital, It’s Marketing!

How to START a Digital Marketing Agency in 2018 | NO Fancy Stuff, ONLY REAL TALK – Digiperform

How to START a Digital Marketing Agency in 2018 | NO Fancy Stuff, ONLY REAL TALK – Digiperform

How to START a Digital Marketing Agency in 2018 | NO Fancy Stuff, ONLY REAL TALK – Digiperform

Digital marketing services are in high demand. Businesses with a website need to know how to effectively market on the Internet. Many would rather pay someone to do their online marketing as opposed to learning it. That’s where a Digital marketing specialist or a complete agency comes into picture.

A Digital marketing specialist or a full service agency helps business build an online marketing plan, and in some cases, implement and mange the plan.

Starting a Digital marketing business isn’t hard, but it does require that you know and do a few things.

In this video we are discussing the real talk which very few are talking about when it comes to starting your own digital marketing agency especially when you have a very tight budget.

Let’s discuss the most common digital marketing job profiles you can have: http://digiperform.com

We would love to hear from you in the comments section below.

WHO SHOULD LEARN DIGITAL MARKETING?

The world is driven by the internet and it holds the key to your all unlimited problems. The internet today is like a magic wand that helps you to find the relevant information regarding any context just like that. Whenever you search any product on the internet, you find unlimited links stating the availability and information about the same. Due to the love for internet, Digital Marketing is becoming the thriving force to accommodate all the needs of digital advertisements and promotions. It is the hottest trend of today.

Digital marketing is setting a benchmark in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, marketer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a universal trend to learn and follow?

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How to START a Digital Marketing Agency in 2018 | NO Fancy Stuff, ONLY REAL TALK – Digiperform

5 Pieces to A Successful SMMA & Digital Marketing Agency

When trying to determine how to start creating a campaign for a potential client or customer you have to consider the 5 parts to Digital Marketing campaigns. Before you put together the proposal or when you start creating the Digital Marketing Audit you MUST determine if they are covering these 5 pieces.

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Why I Got into Digital Marketing and Starting An Online Business

Guy Monroe, is an online charisma coach who has recently relocated to Chiang Mai, Thailand.

During my podcast interview with Guy, he asked me how do I deal with procrastination and pulling the trigger on an idea?

I also spoke about how I got into Digital Marketing.

This was a great interview where we spoke about online marketing, working online, perfectionism and creating products and services that sell online.

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Digital Marketing Consulting | How to Sell Facebook Marketing Services

How do you package and sell the services that revolve around your expertise? Full-training is here – http://covetedconsultant.com/free

There is no doubt that you are an expert in the Facebook platform, but how do you package and sell the services that revolve around your expertise? That’s today’s video. Stay tuned.

Hey, it’s Alzay Calhoun with Coveted Consultant, and this video is about the Facebook platform. Now, you’re an expert. You know that there’s many different ways to use the platform. There are free methods, there are paid methods, and in fact, Facebook is adding or changing its functionality every single day. You’re in that world. You understand all of those nuances, but your challenge is in packaging your expertise in such a way where other clients are excited to buy it, so how do you do that? Let’s use a couple examples, shall we?

One way of leveraging the Facebook platform is through paid advertisements. If you have expertise in utilizing Facebook to do paid advertising, how might that service work? Let’s think about it going backwards. We know what the client wants. At the end of the day what they want is they want paid advertisements running on their behalf and they want someone else to do it and someone else to figure it out. You need to get them here as quickly as possible in a way that’s comfortable for them. We’re here, we’re doing paid ads.

You’re clear on what metrics to measure. What ads, what copy, what landing page? That’s all got to be set up first. You’ve got to understand the client’s core sales process, so if they’re using the paid ads to get new clients, if they actually want money to be at the end of this process, then you got to be clear on what their existing sales process is, especially if it combines online and offline.

Now let’s look at it from a organic perspective. If we’re not doing paid ads, how would you help a client manage their Facebook presence? Well, typically you’re managing their Facebook page. What does your client want? They want someone else to manage their Facebook page without them having to worry about it or fumble with it. Your job is to create a service that gets them to that desired end goal. Now, what you got to do and make sure that at the end of the day you are measuring something.

Take a step back. Who’s creating the content? Someone’s got to create the content, so if we’re creating messages to go out every 20 minutes, that’s a lot of content. Who’s creating those links, and the copy, and the images, etc that’s got to get done? One step prior to that, in order to create relevant content you got to make sure that you understand the client’s voice and tone. How do they want to communicate? How are they currently communicating on the platform?

Again, there’s more than one way to measure all this out, to do this. You may have incremental steps in between. All of that’s fine. The real important point here is that that services that you have lead the client to exactly where they want to be before they start work. They can step back and say, “Oh, I see. That’s how we get to where I want to be. I’m in.” Then you know on your end that you are organized to deliver on this step, you are organized to deliver on this step, you are organized to deliver on this step, and you and the client can sit down together and look at these numbers and make sure that they’re flowing the way that you want them to.

But if the client says yes because you laid it out cute on some webpage, and then you are disorganized in how you deliver this, nobody wins. You become overwhelmed, they become disappointed, and you lose your momentum as a company. This idea of producing your services and building them out in this path works on two ends. One, so you can clearly describe it to your clients so they know what they’re buying, and on the other end, your company knows how to deliver it and that excellent you can repeat over and over again. I know you’re an expert, so package your services so you can charge more for them.

Hey it’s Alzay again and I really hope you enjoyed that video. I realize that things can look really simple and clean and neat and easy when they’re laid out on a whiteboard, but trying to apply these things inside your business can have their own level of frustration. What do you do now? What are your next steps? Well, if you want to watch another video you can. If you want to subscribe to the channel you probably should. But if you’re over the information and you want help packaging and selling your unique consulting services, there’s a program that I have and you can get information on that program via a free training available right now on this page somewhere. Again, thank you for your time for watching this video, and I look forward to seeing you in the next one.

Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant
Visit the full Website here: http://www.CovetedConsultant.com

Digital Marketing Consulting | How to Sell Linkedin Marketing Services

How to package a Linkedin Platform.
Full-training is here – http://covetedconsultant.com/free

If you have a firm grasp on the LinkedIn platform, there are some clients who would love to receive your services, but you’ve got to package them in a way where it’s easy to say yes. Let’s talk about that in today’s video.
Hey, it’s Alzay Calhoun with Coveted Consulting. If you’re in the B2B niche and you understand the LinkedIn platform, there are some clients who could really appreciate your expertise and what you have to say, offer, and sell in this space. If you don’t package your services well, then you just become another digital marketing expert with lots of theories and tools and toys. How do we make that shift? Let’s do that right now. You know that you got to plot out your services better. Your clients begins at a certain place and they want to be at this end place. Your services must take them there as fast as you possibly can. How might that play out? Let’s look at a few examples. A common place where clients need help is with their actual profile.

What might that service look like so you can get them to their desired result quickly? They want an improved profile. Now, what I want to remind you about that improved profile is that you need to be measuring something at the end. It can’t just be do you like it?

Make sure that whatever you create at the end can be measured so that you and your client both know if you have a win. Going backwards, there’s no way you can create the improved profile unless you have edited the actual copy.

You may have had this conversation where you try to figure out what are you really trying to say because maybe you have multiple backgrounds, things you could highlight, where are you trying to go, who are you trying to be aware to, how do you want to be aware of you, etc., etc. Now, let’s look at LinkedIn in terms of lead generation. If what your client wants are a certain number of leads at the end of the day, then how might your service work to get them there as fast as you possibly can?

If they want two leads, then we got to call that out. At the end of the day, make sure that whatever you create can be measured. You must make sure that you and your client can agree on an objective win. Now, let’s move backwards.

How does all that work? You’ve got to be clear about that and you can’t create or curate anything unless we’re clear on who we’re targeting. Are we trying to reach 10 clients or 10 prospects or trying to reach 10,000? Because if your client sells $100,000 software services, there may only be 10 clients that they need to reach out to. The point here is that you have a step by step process that gets them to an agreed upon goal. Your job is to make sure that not only are you clear about this when you describe your services when you market it to people, but that you can execute it with this same level of clarity.

If we’re talking about the improved profile, you’ve got to have a method to get clients clear on their own goals because they might not be clear on their own goals. Whatever method you apply has to get them clear on their goals. Whatever method that you have must get them clear on whatever best projects that they want to market or make people aware of.

Same thing down here. You’ve got to be able to quickly get your client to a target list. You go to quickly get your client to creating new content or curating content. Your method, your internal method of delivery has to get them clear and distribute the content for them then you can talk about these lead generation numbers. There are a number of ways to organize your services. You could do more of these steps or fewer these steps. You’ve got to be not only clear in how you explain it, but clear in how you deliver it. The more organized you are in that process, the easier it is for better and better clients to say yes, and that’s what I want for you. You’re the LinkedIn expert. You know what to do. Take a stab at it. I’ll see you in the next video.

Hey, it’s Alzay again and I really hope you enjoyed that video. I realize that things can look really simple and clean and neat and easy when they’re laid out on a whiteboard, but trying to apply these things inside your business can have their own level of frustration. What do you do now? What are your next steps? Well, if you want to watch another video, you can. If you want to subscribe to the channel, you probably should. If you’re over the information and you want help packaging and selling your unique consulting services, there’s a program that I have and you can get information on that program via a free training available right now on this page somewhere.

Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant
Visit the full Website here: http://www.CovetedConsultant.com

Inside a digital marketing agency

Capability to monitor the performance of a marketing campaign on a real time basis is like a magic wand in the hands of marketeers, a campaign could be tweaked at any given time to meet the campaign targets. Plethora of platforms like text messaging, email, podcast, social media websites has made reaching out to the target audience a lot easier. With more and more brands looking to capitalise on the power of digital marketing, job opportunities in the field are expected to come by in large numbers. On the show we find out what digital marketing is all about and what does it take to make a career in this industry.

Watch full video: http://www.ndtv.com/video/player/heads-up/inside-a-digital-marketing-agency/375044?yt

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Digital Marketing Tutorial for Beginners | Online Digital Marketing Course | Digital Marketing

Digital Marketing Tutorial for Beginners | Online Digital Marketing Course | Digital Marketing Training Video
Hello and welcome to the Digital Marketing Course conducted by Acadgild. This digital marketing tutorial for beginners mainly talks about basic digital marketing techniques and fundamentals of Digital Marketing. Here are the topics covered in this webinar.

• What is Traditional Marketing
• Traditional Marketing Vs Digital Marketing
• The world of Digital Marketing
• What is SEO (Search Engine Optimization)
• What is YouTube SEO?
• What is YouTube Marketing and its emergence?
• How does Google back end technology works?
• SEO Techniques
• What is On page SEO and Off Page SEO
• Types of Advertisement
• What is PPC (pay per click)
• How PPC works

Key Highlights of the Webinar:
• What is Digital Marketing?
• Why Digital Marketing?
• Terminologies used in Digital Marketing
• Scope and Current Market Scenario
• Job Opportunities
• Introduction to Google AdWords
• Introduction to Google Analytics

So, go through the entire video to learn basics of Digital Marketing and Click the following link to become a Digital Marketer.
https://acadgild.com/web-development/digital-marketing?utm_campaign=DM-webinar-wm-sepe-rtg&utm_medium=VM&utm_source=youtube

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5 HOT NICHES FOR SOCIAL MEDIA MARKETING & DIGITAL MARKETING AGENCIES!

In this video, Cereal Entrepreneur will discuss the 5 hottest niches for social media marketing and digital marketing agencies. There are TONS of niches to choose from…these are some of the most lucrative industries to target!

To see the document for the 5 HOTTEST Niches for Social Media Marketing and Digital Marketing Agencies Click here —- https://goo.gl/YS57EA.

MORE FROM CEREAL ENTREPRENEUR
1. How these Students Land Customers Like Crazy: http://bit.ly/MarketingAgencyStudents
2. Overcoming Failure: https://youtu.be/DctGJjnIY00
3. http://bit.ly/WhyMostAgenciesWillFail

If you have any questions make sure to contact me at one of my social media accounts listed below!!

CEREAL ENTREPRENEUR ACADEMY
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THE BUSINESS PLAN EVERY DIGITAL MARKETING AGENCY NEEDS | AGENCY PLAYBOOK

In this video, I’m giving you the 8 components of the business plan every digital marketing agency needs in order to be successful. So many of us are in the agency business by accident. But, success doesn’t happen by accident and that’s why you need a plan.

I get it. At first you knew how to do something cool and people were willing to pay you for it. Then before you knew it, you became an agency. So whether you’re just starting out or got years of experience under your belt, it’s never too late to develop a business plan.

Here’s the 8 Systems every Digital Marketing Agency needs:

1. CLARITY: Where is your agency now and where do you want it to go? You can’t get where you’re going unless you’re very clear on the destination.

2. POSITIONING: How can you position your agency as “THE Choice” rather than just “A Choice”?

3. OFFERING: What do your ideal clients need? Hint: it’s not always what you want them to need 🙂 But, what does your service offering ladder look like and how can you use it to build trust and land the bigger projects or retainers?

4. PROSPECTING: With the right positioning and offering, how can you find the right prospects? I believe every agency should have a 3-channel approach to prospecting: inbound, outbound and partnerships. That way, if one or two of those channels becomes weak you still have others to fall back on.

5. SALES: What will be your process for converting all your prospects into clients? Are you talking to only the right prospects and not wasting time on the wrong ones? Is there a qualification process, proposal process and follow-up process?

6. DELIVERY: This is an area that is often overlooked but so important to success. What is the onboarding strategy? What is the plan for continuous follow-up and how can you ensure you don’t lose money through scope creep?

7. OPERATIONS: What is the structure of your team and how does your agency’s org chart look? As you grow, how will the org chart continue to develop and where do the layers of authority and responsibility lie?

8. LEADERSHIP: What are the roles of the leadership team and how involved in the owner in daily operations? What KPI’s are important and how often do you measure them against your goals? How will you develop your agency’s brand and continue to stand out?

If you want to find out even more about creating the 8 Systems for your own Digital Marketing Agency Business Plan, check out: http://jasonswenk.com/playbook

Thanks for watching. Your comments are why I do this, so please take a second and say hello.

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneurial journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

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Q&A from my digital agency audience

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