Digital Marketing Tutorial for Beginners | Online Digital Marketing Course | Digital Marketing

Digital Marketing Tutorial for Beginners | Online Digital Marketing Course | Digital Marketing Training Video
Hello and welcome to the Digital Marketing Course conducted by Acadgild. This digital marketing tutorial for beginners mainly talks about basic digital marketing techniques and fundamentals of Digital Marketing. Here are the topics covered in this webinar.

• What is Traditional Marketing
• Traditional Marketing Vs Digital Marketing
• The world of Digital Marketing
• What is SEO (Search Engine Optimization)
• What is YouTube SEO?
• What is YouTube Marketing and its emergence?
• How does Google back end technology works?
• SEO Techniques
• What is On page SEO and Off Page SEO
• Types of Advertisement
• What is PPC (pay per click)
• How PPC works

Key Highlights of the Webinar:
• What is Digital Marketing?
• Why Digital Marketing?
• Terminologies used in Digital Marketing
• Scope and Current Market Scenario
• Job Opportunities
• Introduction to Google AdWords
• Introduction to Google Analytics

So, go through the entire video to learn basics of Digital Marketing and Click the following link to become a Digital Marketer.
https://acadgild.com/web-development/digital-marketing?utm_campaign=DM-webinar-wm-sepe-rtg&utm_medium=VM&utm_source=youtube

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Digital Marketing Tutorial for Beginners (step by step)

Digital Nest – A Certified Digital Marketing Training Institute in Hyderabad, India serves as building block to edify on digital marketing methodologies. We specialize in both classroom training and online training. Further, Digital Nest provides advanced digital marketing coaching with certifications catering to Corporates, Individuals and Educational Institutions. Our digital marketing certified mentors hail from diversified entrepreneurship background thereby, training our learning people in an exhaustive manner.

Digital Marketing Course Curriculum is designed and updated as per latest digital marketing industry standards and the content of the course is refreshed with the advancements in the subject. We coach on the following key modules: – Digital Marketing Basics, SEO Training (Search Engine Optimization), SEM(Search engine Marketing) /Google Adwords/ PPC (Pay Per Click) Training, SMO training(Social Media Optimization), Social Media Marketing training, Mobile Marketing, Affiliate Marketing, ORM(Online Reputation Management), Google Analytics and E-mail Marketing training

for more information
visit: www.digitalnest.in

Digital Marketing Basics, SEO and Beyond for Designers and Entrepreneurs

Digital marketing for creative professionals, entrepreneurs and small businesses isn’t as simple as it used to be. SEO is a David and Goliath story now. Here are some tips and techniques to help you win this epic battle.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
http://www.philipvandusen.com/muse

FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
http://www.philipvandusen.com/direct-optin

FOLLOW ME ON TWITTER:

SUBSCRIBE TO MY YOUTUBE CHANNEL:
http://www.youtube.com/c/PhilipVanDusen

FOLLOW ME ON PINTEREST:

LIKE ME ON FACEBOOK:
https://www.facebook.com/Verhaal-Brand-Design-115957185470571/

GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd

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Adobe Creative Suite (2017 CC)
Apple Logic Pro X
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*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing Ep 7

Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.

Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.

Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.

A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.

So what exactly are the basic digital marketing strategies I’m talking about?

STEP 1: Define your target market

This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.

Step 2: Use native content

If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.

Step 3: Track everything

Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)

Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!

► Download your free copy of The One Page Business Plan Here – http://adamerhart.com/marketingplan

#LINKS
Website: http://adamerhart.com
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
Instagram: http://instagram.com/adamerhart
Snapchat: snapadamerhart

Digital Marketing Tutorial – How To Improve Your Campaigns ROI – Part 1 of 2

Watch Digital Marketing Tutorial For Beginners Part 2 of 2 Here: https://youtu.be/SNPivSeu5Y0
Digital marketing campaigns when properly designed and managed lead to increased brand awareness, better quality leads, and more sales.

That’s why in part 1 of this two part series I’ve listed 7 strategies to dramatically increase your digital marketing campaigns effectiveness and return on investment.

1. Understand changing media consumption. I’ve found that this is the single most important element in designed and executing a high performing digital marketing campaign.

Are you aware of exactly how your target market is consuming their information?

No other strategy or tactic will matter if you’re barking up the wrong tree. The message simply doesn’t matter if it isn’t being heard by your target market.

2. Consumer Behavior. It’s important to design your digital marketing campaign around proven customer behaviour patterns and decision making criteria.

While many factors are different in the online arena, the human brain is the same, and as Jeff Walker puts it, so are the mental triggers that create action. Be sure to incorporate at least one of the following (and ideally more) into every digital marketing campaign you run:

Authority, reciprocity, trust, anticipation, likeability, events and rituals, community, scarcity, and social proof.

3. Facts Sell. While storytelling is an integral part of most marketing campaigns (and is often touted as the be all and end all) at the end of the day facts and statistics can often perform better in regards to proving expertise, and increasing conversions.

Leverage and test both factual and emotional advertising in your marketing campaigns, and try to find a way to use relevant and authoritative references.

4. Images Are 80%. The success or failure of your digital marketing campaign largely comes down to the images you decide to use. The most important tip in choosing an image is first making sure it catches your prospects attention, and next making sure it’s relevant.

Irrelevant ads may get clicks, but they rarely get conversions. Stock images can also be effective, but they are most effective when customized and optimized for your audience.

5. Split Testing. Perhaps one of the greatest advantages of digital marketing is the ability to test one campaign against another in order to quickly cut lower performing ads, and scale up higher performing ones.

Split testing should be done in stages, starting with your images, followed by your headline, and finally your body copywriting. The end result is a higher performing and more cost effective ad.

6. Respect Attention Spans. Attention spans have been getting shorter year after year, and nowhere is this more evident than online. This isn’t a bad thing however, as the odds are good that your competitors are failing to recognize and capitalize on this, which leaves the door open for you to create eye-catching and engaging ads.

► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan

#LINKS
Website: http://adamerhart.com
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
Instagram: http://instagram.com/adamerhart
Snapchat: snapadamerhart internet marketing online marketing small business

Free Digital Marketing Training Video | Introduction to Digital Marketing – Part 1

https://acadgild.com/web-development/digital-marketing?utm_campaign=Enrol-1CYBkEJV7T4&utm_medium=VM&utm_source=youtube

Free Digital Marketing Training Video | Online Digital Marketing Course – Part 1
Watch this free digital marketing online tutorial episodes to learn digital marketing, here you go with the first part of the course.

Introduction to Digital marketing
Here is a tentative introduction to Digital Marketing Certification Training.
While talking about digital marketing, we essentially talk about building our business prominent on various digital channels. These channels include search, social, video, e-mail, and display. You see, nowadays customers are present online all the time and the way they are hooked up with the digital devices, it has become for brands, services, individuals and organisations to be present on the digital platforms. Internet is continuously changing the way customers shopped or searched anything. With the internet, they can find anything at a touch of a finger. This power that has been possessed by the customer has opened the plethora of opportunities for the marketers to promote their brands by reaching out to their target customer.
Traditional media has taken a back seat with various media channels such as print media becoming obsolete with decreasing reader base. Digital Media has provided a way to measure everything. All of a sudden marketers have found a way to understand ROI on their marketing activities.
As a business you must understand that there is 3 kinds of digital media available – Owned, Earned and paid.
Your own platforms like your blog or a website are your owned properties. Your social mentions or anywhere you are talked about forms Earned Media. Paid media is the media that you have paid money for. This can be a paid article on a website or a paid review.
Together these 3 forms a pivotal role in building your digital presence. In time with this course, you will understand the usage benefits and various methods to make the best out of every media type to build your business successfully on digital channels.

What is Digital Marketing?
“The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.”
Digital marketing Definition
“The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.”

Digital Marketing Terminologies:
Digital Marketing comprises of various domains and terminologies like
• SEO or Organic Search
• Social Media
• Link Building
• Call to Action
• Data Mining
• Global Reach
• Google Analytics
• PPC or Google AdWords etc.

Digital Economy is growing –
• More than 40% of world population now uses the Internet as per a 2014 survey
• We spend 6.15 hours on an average per day on online devices
• According to market research firm eMarketer, consumers worldwide spent appx. $1.672 trillion online in 2015
Digital Marketing is extremely useful for you as 68% companies have a separate digital marketing budget for their businesses. Companies are increasing their digital budgets to cater to their customers.
Digital Marketing Trends 2016
Here are the 5 Digital Trends to watch out for in 2016–
1. Video Ads – With an average CTR of 1.8% video ads are spreading like wildfire.
2. Mobile Apps – People are using apps for everything they do today from commuting to communicating. Since google too is using mobile apps as ranking factor , the shift from websites to app has begun
3. Virtual Assistant – With technology like Siri and Okay Google, businesses need to create content that can easily be understood by these platforms
4. Wearable Technology – The use of Wearable is set to grow 35% every year. We need to find the best way communicating with our customers with the help of this technology
5. Ad Budget – Digital Marketing ad budgets are on rise.

Thanks for watching the video, do subscribe the channel to be notified on the next lesson!

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Digital Marketing Course Online training Demo Tutorial | Digital nest

Digital Nest – A Certified Digital Marketing Training Institute in Hyderabad, India serves as building block to edify on digital marketing methodologies. We specialize in both classroom training and online training. Further, Digital Nest provides advanced digital marketing coaching with certifications catering to Corporates, Individuals and Educational Institutions. Our digital marketing certified mentors hail from diversified entrepreneurship background thereby, training our learning people in an exhaustive manner.

Digital Marketing Course Curriculum is designed and updated as per latest digital marketing industry standards and the content of the course is refreshed with the advancements in the subject. We coach on the following key modules: – Digital Marketing Basics, SEO Training (Search Engine Optimization), SEM(Search engine Marketing) /Google Adwords/ PPC (Pay Per Click) Training, SMO training(Social Media Optimization), Social Media Marketing training, Mobile Marketing, Affiliate Marketing, ORM(Online Reputation Management), Google Analytics and E-mail Marketing training

for more details visit: http://www.digitalnest.in/online-digital-marketing-training-in-india/
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To learn Digital Marketing visit: http://www.digitalnest.in
or you can call us at +91-8088998664
Subscribe to our Channel https://www.youtube.com/user/digitalnesthyd
Like us on Facebook: http://www.facebook.com/digitalnest”

Digital Marketing Tutorial Part-1 | Complete Digital Marketing Online Class Tutorial | Edureka

This Edureka’s Digital Marketing complete tutorial recording #1 will help you to learn and understand basics of Digital Marketing. To attend a live class on Digital Marketing, click here: http://goo.gl/bcGiK8

The topics discussed in the video are :
1. The need for Digital Marketing
2. The basic elements of Digital Marketing
3. What are the 3 – C(s) of Digital Marketing?
4. How to get started with Digital Marketing Plan

Related Blogs:
Online Lead Generation tactics to boost a business – http://www.edureka.co/blog/online-lead-generation-tactics-to-boost-a-business
Is Retargeting killing your sales? – http://www.edureka.co/blog/is-retargeting-killing-your-sales

Edureka is a New Age e-learning platform that provides Instructor-Led Live, Online classes for learners who would prefer a hassle free and self paced learning environment, accessible from any part of the world. Information on ‘Digital Marketing Class Tutorial’ has also been covered in our course ‘Digital Marketing’.

For more information, please write back to us at sales@edureka.co
Call us at US: 1800 275 9730 (Toll Free) or India: +91-8880862004