Digital marketing Basics | The Most Demanding Skill in the World | Career | Salary | Scope [Hindi]
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digital marketing 101, digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing — in other words, any form of marketing that exists online.
Click here to download our free guide to digital marketing fundamentals.
At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.
Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
So What Exactly is Digital Marketing?
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here’s a quick rundown of some of the most common assets and tactics:
Ebooks and whitepapers
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
This Digital Marketing Tutorial will give an introduction to Simplilearn Digital Marketing Certified Associate course along with basic concepts of Digital Marketing which will help Digital Marketing beginners to start a successful Digital Marketing career.
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Digital Marketing Articles – https://www.simplilearn.com/resources/digital-marketing?utm_campaign=Digital-Marketing-Training-xA_yMYN19ug&utm_medium=Tutorials&utm_source=youtube
To gain in-depth knowledge of Digital Marketing tools and techniques, check our Digital Marketing Certified Associate Training Course : http://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Digital-Marketing-Training-xA_yMYN19ug&utm_medium=Tutorials&utm_source=youtube
What are the Digital Marketing Certitied Associate Course objectives?
Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. The Digital Marketing course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.
Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move. After taking this course, the learners will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable them to launch and execute their own Digital Marketing campaigns.
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
4. Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
5. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications
What are the projects and tools included in this Digital Marketing course?
Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
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In this lesson I teach you what is Digital Marketing! Watch this video as it will help you understand all the possible concepts of Digital Marketing! For subscribing to Free Digital Marketing Course, Log on to: http://www.soravjain.com/digital-marketing-course-for-free
Digital Marketing Tutorial for Beginners | Online Digital Marketing Course | Digital Marketing Training Video
Hello and welcome to the Digital Marketing Course conducted by Acadgild. This digital marketing tutorial for beginners mainly talks about basic digital marketing techniques and fundamentals of Digital Marketing. Here are the topics covered in this webinar.
• What is Traditional Marketing
• Traditional Marketing Vs Digital Marketing
• The world of Digital Marketing
• What is SEO (Search Engine Optimization)
• What is YouTube SEO?
• What is YouTube Marketing and its emergence?
• How does Google back end technology works?
• SEO Techniques
• What is On page SEO and Off Page SEO
• Types of Advertisement
• What is PPC (pay per click)
• How PPC works
Key Highlights of the Webinar:
• What is Digital Marketing?
• Why Digital Marketing?
• Terminologies used in Digital Marketing
• Scope and Current Market Scenario
• Job Opportunities
• Introduction to Google AdWords
• Introduction to Google Analytics
So, go through the entire video to learn basics of Digital Marketing and Click the following link to become a Digital Marketer.
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Digital Nest – A Certified Digital Marketing Training Institute in Hyderabad, India serves as building block to edify on digital marketing methodologies. We specialize in both classroom training and online training. Further, Digital Nest provides advanced digital marketing coaching with certifications catering to Corporates, Individuals and Educational Institutions. Our digital marketing certified mentors hail from diversified entrepreneurship background thereby, training our learning people in an exhaustive manner.
Digital Marketing Course Curriculum is designed and updated as per latest digital marketing industry standards and the content of the course is refreshed with the advancements in the subject. We coach on the following key modules: – Digital Marketing Basics, SEO Training (Search Engine Optimization), SEM(Search engine Marketing) /Google Adwords/ PPC (Pay Per Click) Training, SMO training(Social Media Optimization), Social Media Marketing training, Mobile Marketing, Affiliate Marketing, ORM(Online Reputation Management), Google Analytics and E-mail Marketing training
Digital marketing for creative professionals, entrepreneurs and small businesses isn’t as simple as it used to be. SEO is a David and Goliath story now. Here are some tips and techniques to help you win this epic battle.
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.
Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.
Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.
A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.
So what exactly are the basic digital marketing strategies I’m talking about?
STEP 1: Define your target market
This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.
Step 2: Use native content
If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.
Step 3: Track everything
Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)
Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!
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