For more on the fundamentals of digital marketing, check out this free guide: http://bit.ly/2kuJKeR
Marketing has always been about connecting with your audience in the right place at the right time. Today, that means you need to meet them where they’re already spending time: on the internet. Enter digital marketing. In this video, you’ll what what digital marketing is — and how to leverage it to grow your business.
Here, we are presenting Digital marketing overview along with few Hidden & growing stats about Digital India. How Digital Marketing is still a kid in India? What is the Scope of Online marketing Industry?
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Hope you will love the video. In case, you find anything suspicious or if you want to share anything, please comment!
Benefits of DIgital Marketing
1. Global reach – a website allows you to find new markets and trade globally for only a small investment.
2. Strategize with the valuable data and analytics.
3. Cost-efficient: You can easily plan a successful online marketing strategy within your budget by the use of digital marketing that offers an inexpensive technique in comparison to other advertising channels such as radio, TV and more.
4. Use content to connect to consumers online.
5. Real time result:
6. Personalization – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.
7. Improved conversion rate.
8. Social currency: Digital marketing gives you a chance to create engaging campaigns using different types of media.
9. Track customers from the first interaction and throughout the entire buyer’s journey.
10. Brand development
11. Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
12. Higher Revenues.
13. Connect with mobile customers.
14. Higher engagement.
15. Compete with large corporation.
16. Realize higher ROI and revenue.
17. Become more competitive.
18. Quicker publicity
19. Ensure online business survival.
20. Know about your competitor
Digital marketing – it really doesn’t have to be that complicated. We’ll go over what digital marketing is (and what it isn’t) and the six main elements that you can learn to master the power of a great digital marketing strategy.
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In this video you’ll learn:
– The three main problems with traditional marketing and how digital marketing solves them all.
– The 6 main elements of digital marketing: Search Engine Optimisation, Search Engine Marketing, Content Marketing, Social Media Marketing, Affiliate Marketing and Email Marketing. We’ll be diving in deeper into each of these concepts
– Finally, we’ll talk about quantity over quality – What’s more important and why?
1:55 – Is traditional marketing really dead?
5:08 – The 6 sides of our digital marketing Rubik’s cube
5:26 – SEO (Search Engine Optimisation)
8:35 – SEM (Search Engine Marketing)
10:35 – Content Marketing
12:08 – SMM (Social Media Marketing)
13:22 – Affiliate Marketing
15:48 – Email Marketing
17:50 – Quality vs. Quantity?
Tell me in the comments below, what questions do you have about using digital marketing to grow your business?
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