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I got my first Digital Marketing Job when I was the Customer Service Head for a call center
Hope this episode adds value to your life 🙂
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► So who is Digital Pratik?
He is a 30 years old dude who is a 3 times proud dropout by choice from final year of engineering and a very proud Digital Marketing Consultant & Personal Branding Expert and someone who is a hard core practitioner of social media platforms. He preaches & teaches his tagline to everyone which is Learn, Apply & Share which he calls the LAS Formula.
Daily he learns something new in his life, daily he applies that something new which he has learnt in his life and daily he shares that something new, which he has learnt and applied in his life, with other people through creative #socialmediacontent !
Started his journey with only Rs. 300 on his name in the bank account, he started with call center jobs in 2010 and started learning digital marketing as a side hustle.
► About me & My work in the form of a few important links:
Host of #1 Podcast on Apple Podcast & Spotify for the term “digital marketing”
1.) Digital Pratik is India’s A listed Digital experts under 35, which is a big achievement: https://www.ibtimes.co.in/digital-marketing-not-easy-thing-today-too-much-competition-market-digital-pratik-799706
2.) https://digitalpratik.com/about is my story
3.) Verified Instagram: https://instagram.com/digitalpratik where i am treated as a popular social media content creator.
4.) My daily podcast show which is available on 10+ platforms: https://digitalpratikshow.com & #1 in Apple Podcast & Spotify for Digital Marketing
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6.) Short valuable stories on TikTok: http://vm.tiktok.com/fkHogA/
7.) Professional talks on Linkedin: https://www.linkedin.com/in/digitalpratik
8.) https://www.onlinemillionairesummit.in/home where i am one of the speakers for Personal Branding & closing high ticket clients.
9.) 50+ million views on my giphy account https://giphy.com/digitalpratik
Hello, everyone! Today’s topic is marketing, specifically digital marketing trend in US. A lot of international students consider digital marketing and marketing as their major in school in US, simply because it has less requirement in hard skill, relatively easy when comparing with IT or Finance. On the other hand, it has high requirement for english speaking skill and communication skill which are challenging for non-English speakers.
There are also a lot of channels fall under marketing and digital marketing umbrella, making it even hard for people to decide which channel to begin with. Today I want to share main digital marketing channels and related tools to master those channels.
Here is the agenda. Feel free to comment below if you have any questions.
○ Overview of marketing major
○ Digital marketing
○ Main digital marketing channels and key elements
○ Digital marketing tools
○ Digital marketing trend
○ How to find a job in digital marketing field?
○ Agency vs corporate?
○ Site Analysis: Google Search Console/SEO Moz:
○ Keyword Research: SEMrush and Google Adwords.
○ Link Optimization: Check My Links Chrome add-on.
○ Display Ads
○ Google Adwords
○ Doubleclick Suite
○ Social Media
○ Social media platform including but not limited to FB, Twitter, Instagram and LinkedIn.
○ Website Optimization
○ Adobe Target for A/B test
○ Google Analytics or Adobe Analytics for site analysis and tracking
○ Affiliate Marketing: platform tool from specific Affiliate program
○ CJ (commission junction)
○ Amazon Associate
○ Email Marketing
2) 你为什么想来这里工作？: https://www.youtube.com/watch?v=5rsNj_BUMCA&t=144s
3) 面试自我介绍|tell me about yourself: https://www.youtube.com/watch?v=P3dQ4anUkTc&t=139s
4) 你最大的弱点是什么|what is your greatest weakness? https://www.youtube.com/watch?v=uIAYJSK6HEk&t=124s
You got this opportunity for this amazing digital marketing job, but you’re nervous, you’re stressed out. What questions are they going to ask you? What should you prepare? What happens if something goes wrong and you don’t have the right answer? Will you lose the job? Will you get it? Today I’m going to teach you how to ace that digital marketing job interview.
RESOURCES & LINKS:
The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https://youtu.be/yyitwdk4QmY
How to Start A Career in Digital Marketing in 2019 : https://youtu.be/DoLzQN1m7sU
Tip number one, give past examples.
Look, if you’re going for an interview at a digital marketing job and you can show that you’ve done amazing stuff in the past, you’re going to be better off.
If you don’t have examples of client stuff that you’ve done or stuff that you did for other jobs or other companies, well what you should consider doing in the short-run is creating your own website.
When you create your own website and you start doing experiments, at least you can show that.
That’s better than nothing else out there.
Another tip, when you’re interviewing, look at the company you’re applying to.
See how they could improve. Go into the interview being like, “Hey, are you open to suggestions? “Well, based on what I can see, what you’re doing, “what your competition’s doing, I would do one, two, “and three that’s different. “Have you tested these things out? “If so, what are the results?”
And if you’re not sure to figure out what they’re doing versus what their competitors are doing, check out tools like Ubersuggest.
The other thing, I hate it when people interview with me and they use fancy words.
Don’t try to use buzz words or fancy words to show that you’re smart.
Tell me how I can fix stuff. If you can’t tell me how I can fix stuff, I don’t care.
So let’s go over some of the most common questions.
#1 What is your experience with digital marketing?
If you can’t break down what you’ve done, whether it’s for someone else or your own experience running your own website, you’re going to have a tough time getting the job.
What are your qualifications?
How do you learn digital marketing?
You need solid answers for this. And typically, you want to focus. Your qualifications shouldn’t be you’re a jack of all trades.
The market’s changing. People aren’t really hiring jack of all trades.
They’re hiring people who specifically specialize in tactics like SEO, pay-per-click, Facebook Advertising.
Heck, we have people in my ad agency, Neil Patel Digital, that just specialize in Facebook Advertising.
We have a whole different group of people that just specialize in Google AdWords.
So it’s okay to specialize. Companies prefer that.
And we tend to hire people who specialize versus generalists. Because the ones who specialize, yeah they may not be able to do everything, but the things they do do, they’re going to do a much better job at it.
You also want to ask yourself, “Hey, what would you do differently in that company, in that marketing department?”
Not just from tactical on the site, could be structurally.
Whatever it may be, if you can’t answer that, then you’re probably not going to do too well in an interview.
And it can’t just be some general answers like, “Oh yeah, I would test out SEO, I would test out content marketing.”
It needs to be specific.
“Look, I noticed that your competitors blog on a lot of educational advice, and based on this data that I found from Ubersuggest, they’re getting traffic and backlinks.”
Do you see how I went really specific in that?
That’s what people want to see when you’re being interviewed.
You also are probably going to be asked, what digital marketing tools do you use?
How would you deploy them if you got this job?
How would you use them?
You don’t want to give generic answers like, “I use Google Analytics.”
Everyone says they use Google Analytics.
You need to get very specific and actually show if you want to say, “I use Google Analytics,” you’ll be like, “Well I use Google Analytics and I know you guys do too but have you guys been checking out the cohort report? What a cohort report does is it shows you how many people are continually coming back to your site. If they continually come back, you’ll build a stronger brand. If they don’t, you won’t build a strong brand.”
Those are the types of questions people are going to ask, and when you have answers to them, that’s how you ace your job.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
Complete Playlist of Digital marketing course (20 FREE lessons): https://www.youtube.com/playlist?list=PLifnQOsGyOSRMYndHku6pNlLYckbBuOGU
Lesson-1: Introduction to Digital Marketing : https://youtu.be/wfOp0lsCXAY
Who is ankur aggarwal?, meet your trainer: https://youtu.be/CB4o-hFbWoE
Lesson-2: Digital Marketing Modules: https://youtu.be/DqKFjgGvbnU
Lesson-3: How to start your blog.(Hosting,Domain name): https://youtu.be/FgtB4fWIjRE
Lesson-4: Set up your blog like a professional blogger: https://youtu.be/ZjVoShBahRg
Lesson-5: Driving traffic to your Blog/Website (Various Channels): https://youtu.be/ZCRNCNDm8MQ
Lesson-6: What is SEO: What is On page SEO and how to write an article: https://youtu.be/N8DhIndTi6E
Lesson-7: Off-page SEO – What are Backlinks? (My working strategies revealed): https://youtu.be/QYrupSGZ3B8
Lesson-8: Master the basics of Google Analytics and Google Webmaster: https://youtu.be/i8EgzE0QU6Y
Lesson-9: Affiliate Marketing (How i make $3-10k/month): https://youtu.be/SLE72I-2lv8
Lesson-10: How to start Social media marketing – (5 essential working tips for beginners): https://youtu.be/TzATuJefUkc
Lesson-11: Instagram marketing step-by-step : How to get 10,000 followers in 30 days: https://youtu.be/7NHOzZyDqDw
Lesson-12: Youtube Marketing explained in 13 minutes (Backed by data):https://youtu.be/wc0PV2z_04o
Lesson-13: Facebook Ads in 2019 : From Facebook Ads Beginner to EXPERT: https://youtu.be/x01Xv_Vqxw8
Lesson-14: Google Adwords Fundamentals : How to create your first campaign: https://youtu.be/fVJ1QS2_K4c
Lesson-15: Content Marketing: Hidden tactics and strategies: https://youtu.be/thpmu3i1-Kg
Lesson-16: Email Marketing for beginners ($0 to $10,000/month) – Case studies included: https://youtu.be/IwayrUN9R4A
Lesson-17: Landing page: How to Make a Beautiful landing page : https://youtu.be/Pk0USzDxfsg
Lesson-18: ORM – What is online reputation management: https://youtu.be/rtWs2CJ6H90
Lesson-19: Freelancing: How to make money as a freelancer (Tips and tricks): https://youtu.be/iWR3se1Y1UU
Lesson-20: How to get Digital Marketing job? : https://youtu.be/um1KoEkjk6I
Follow me on Instagram to join me on Live Sessions for Q/A and doubt removal: http://bit.ly/2HbZOej
Join 20,000+ other members taking the same course: http://bit.ly/2FAjvu2
Subscribe to our youtube channel for more free courses (I launch 2 free courses each month): https://www.youtube.com/channel/UC-7zF4kZkadrzJIxxEkCsaQ?sub_confirmation=1
[IMPORTANT]: Complete list of my tools that help me as a Digital Marketer and i use that helps me make $30,000+/month online: http://bit.ly/2C2YKG7
Check my Monthly income reports and get inspired: http://bit.ly/2NCy6st
My story: http://bit.ly/2JCBCVc
Want to make a career in Digital Marketing? Watch this Interview with Digital Marketing Expert, Pradeep Chopra. Pradeep talks about how you can begin to learn digital marketing and get a job by learning the right skills by following the right path. Pradeep answers various questions like – What does a Digital Marketer Do?, What is the average salary of a Digital Marketer?, How to Learn Digital Marketing, What are the skills required in Digital Marketing and How Promising is Digital Marketing as a Career?
Vskills Your Career Guide Series Bring To You Interviews Of Experts Of Various Fields In Order To Guide You In Making A Successful Career. Visit our site here https://www.vskills.in/certification/
Pradeep Chopra (CEO, Digital Vidya) is among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 16 years and is currently a Co-founder & CEO of Digital Vidya ( http://www.digitalvidya.com/ ), Asia’s leading Digital Marketing & Data Analytics training company.
A graduate of IIT Delhi and a recipient of Social Media Entrepreneur Award at Global Youth Marketing Forum, Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. He’s a tweet away @PradeepChopra.