Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).
• With the launch of its newest feature for Instagram Stories, Facebook-owned Instagram offers brands and marketers a variety of video remix tools similar to those made popular by TikTok.
• Snapchat has rolled out new video advertising options, offering digital marketers and brands expanded un-skippable six-second ads, with the option to expend up to 3 minutes, the firm recently announced.
Twitter has rolled out new conversation insight features to its Media Studio tool, offering publishers a new interactive tweet mention graph and timeline, along with several other new dashboard features aimed at helping brands and publishers see relevant tweets that may have been missed, the firm recently announced.
• 79 percent of digital customer experience (DCX) executives say DCX is a high priority for their business, yet some 46 percent don’t have budget for the technology and tools in place, and just 27 percent are testing personalization tools, according to new report data of interest to online marketers.
• Generation Z and millennials embrace social media influencers in different ways, yet both seek out those who are authentic and who they see as genuinely caring about their interests, and will unfollow those who have misrepresented themselves — two of the influencer trust statistics in recently-released survey data.
Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.