Digital marketing has taken over your business and how allowed business owners and brands to be found very easily and affordable. In the modern business landscape, a healthy online presence is a must for companies and brands large and small. In this course, instructor Ebonie Caldwell shares a set of quick tips for marketing your business online. Ebonie shows how to manage a posting schedule and decide what—and where—you should post. Learn how to engage influencers and brand advocates, grow your personal brand, craft the perfect press release, message, boost your website and business to be found organically throughout the Search Engines. Learn how to reach and engage, get more Instagram followers, and more on social media. Along the way, she shares tricks for making your processes smooth and easy.
You will also learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Ebonie explains today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social and display. This course will teach you how to get the most out of SEO. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing and print marketing as to how they work in conjunction with one another. Upon completing this Online Digital Marketing University Course, you’ll be equipped with skills and strategies that can help you navigate today’s online landscape and develop a smart plan of action and marketing strategy overnight.
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