Confused at which digital marketing strategy plan is best for you and your business? This video will clarify everything so you can create your marketing strategy today!
Your business needs a digital marketing plan whether you are a bricks and mortar business or you are 100% online.
But not all marketing strategies work well for each of the businesses.
This video will help you understand which marketing strategy plan is best for you based on analyzing your business model, your perfect customers and your resources.
You will find that your unique marketing plan may be simple yet extremely effective.
In the video we first talk about leveraging the Google My Businsess platform for local bricks and mortar businesses.
Get your business verified with Google My Business here: https://www.google.com/business
GMB is not optional for businesses that have a physical address and most of your competitors have not done this so it is a fast way to outrank your competitors.
Then you learn about the difference between ‘wants’ and ‘needs’ based products and services.
This will help you focus your energy into either social media marketing or search engine marketing. For a deeper dive on which is better, SMM or SEM, watch this video: https://www.youtube.com/watch?v=tFrQnBXRbp8
From here we help you make the decision between paid traffic and organic traffic… You learn the benefits and requirements of both.
If paid Facebook traffic is in your future, this video series shows how I run my Facebook ads: https://www.youtube.com/watch?v=fceh6_UZz8A&list=PL0sOKzn__yK1ccvStA4p0jiZv4aUbqCQb
Then it is all about content, content, content…
Helping you understand that content needs to be at the core of your marketing strategy plan whether you are focusing on paid social, organic or search engine traffic!
The two keys to successful content marketing are Search Engine Optimization (SEO): https://www.youtube.com/watch?v=A8EI6JaFbv4
And then Keyword Research: https://www.youtube.com/watch?v=O_FfdjNOgpQ
With these tools and resources plus the questions in the video you should be able to create a powerful digital marketing strategy plan for your business!