Online Marketing Plan and Template

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To ensure the success of your online campaign, careful planning is a must. An online marketing plan shows you the amount of exposure you should expect. It also ensures that you are ready for any problems that may face you during your online campaign. Now, assuming that you are familiar with the concept of online marketing, let us walk you through a digital marketing plan template. Starting from the identification of your goal, then the proper strategies and objectives and finally the appropriate tactics for your plan. Finally, we shall discuss some previous success stories as a digital marketing plan example.

Step 1: Identifying the Goal of Your Online Marketing Plan
Knowing your goal is an essential part of any online marketing plan. It puts you on your first steps to the road of success. A business may choose to launch an online marketing campaign for several reasons. These reasons may be (but are not limited to):
Increasing exposure,
Good publicity,
Market penetration.

Now let us explore these options and identify their digital marketing strategies for your online marketing plan.

Step 2: Strategies for Success
A)Strategies for Increasing Exposure
Now that you have identified your end goal, it is time to choose your most suitable strategy. When it comes to an online marketing plan, your strategy is concerned with the digital medium that you will be using.
Another important channel for online exposure is social media, where you will be able to generate lots of views and interactions through the creation of an online page. This page will be the go-to place for any individual interested in your business. This is effective when your business is already successful and you are looking for further growth.

B)Strategies for Publicity
To earn good publicity, the customer needs to feel that their voice is heard. Your online marketing plan should involve constant customer interactions to collect information about their current satisfaction level and any necessary improvements. In this case, social media is your friend as it simplifies customer interactions while providing you with a permanent location for your business updates. SEO may be used in this case to further improve customer awareness of these pages to avoid unobserved conversations about your business on non-official pages.

C)Strategies for Market Penetration
This is relevant to a business that is looking to expand into a new market. This is essentially a hybrid of the 2 previous strategies where your business’s online marketing plan will be aiming to both increase exposure and spread good publicity. This caters to the creation of a brand that the customers regard as positive. Social media page set is essential including the use of Display ads to attract new consumers that are unaware of your business. People need a reason to choose your business over another. In the case of a product, you need informative advertising that proves that your product is superior to others. In case of a service, being unique with creative ads will give you the edge over your competitors.

Step 3: Setting Realistic Objectives
We all strive for success, but setting realistic objectives is essential to accurately observe the effectiveness of any decision. The first thing you need to consider is your current position. This involved how many people are following your business, how many hits it gets on search engines and how often it is discussed online. It is of no doubt that the hardest part of online marketing success is those initial 100 follows. Afterwards, your online presence starts to organically grow from all the discussions happening online. A good rule of thumb is that you should set realistic objectives and aim for at least 70% of that objective.

Try to maximize the benefit out of your current campaign by setting several objectives that cover both short term and long terms goals. Preferably, your short term objectives should augment your long term vision of the business.

Step 4: Adopting the Proper Tactics
Social media is an essential tool for any online campaign, its strength comes from the incredible versatility it provides. For the purpose of exposure, you will find yourself producing a lot of ads and perhaps some promotions. Remember, creativity is key to getting that edge over the competition.

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How Digital Marketing Will Change in 2019 | Digital Marketing Strategy 2019

Today, most of the digital marketing professionals follow the old methods of executions.

But hold on! it’s 2019 & let me tell things are not going to remain the same. Big changes are on the cards.

Business owners need to learn to take digital marketing training and check out proper digital marketing courses to learn conversion rate optimization, what is customer lifetime value, Funnel Architecture, Implement voice search and the art to remain omnipresence in all the channels.

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Your Marketing Strategy Plan! Create Your Personal Digital Marketing Strategy Today!

Confused at which digital marketing strategy plan is best for you and your business? This video will clarify everything so you can create your marketing strategy today!

Your business needs a digital marketing plan whether you are a bricks and mortar business or you are 100% online.

But not all marketing strategies work well for each of the businesses.

This video will help you understand which marketing strategy plan is best for you based on analyzing your business model, your perfect customers and your resources.

You will find that your unique marketing plan may be simple yet extremely effective.

In the video we first talk about leveraging the Google My Businsess platform for local bricks and mortar businesses.

Get your business verified with Google My Business here: https://www.google.com/business

GMB is not optional for businesses that have a physical address and most of your competitors have not done this so it is a fast way to outrank your competitors.

Then you learn about the difference between ‘wants’ and ‘needs’ based products and services.

This will help you focus your energy into either social media marketing or search engine marketing. For a deeper dive on which is better, SMM or SEM, watch this video: https://www.youtube.com/watch?v=tFrQnBXRbp8

From here we help you make the decision between paid traffic and organic traffic… You learn the benefits and requirements of both.

If paid Facebook traffic is in your future, this video series shows how I run my Facebook ads: https://www.youtube.com/watch?v=fceh6_UZz8A&list=PL0sOKzn__yK1ccvStA4p0jiZv4aUbqCQb

Then it is all about content, content, content…

Helping you understand that content needs to be at the core of your marketing strategy plan whether you are focusing on paid social, organic or search engine traffic!

The two keys to successful content marketing are Search Engine Optimization (SEO): https://www.youtube.com/watch?v=A8EI6JaFbv4

And then Keyword Research: https://www.youtube.com/watch?v=O_FfdjNOgpQ

With these tools and resources plus the questions in the video you should be able to create a powerful digital marketing strategy plan for your business!

How To Track Your Internet Marketing

Starting up on online marketing campaign? Then tracking your internet marketing business is very essential to understanding how your business is doing. In this video, i highlight some ways of tracking your internet business.

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An Insider’s Look into the Future of Digital Marketing

Instapage recently sat down with some of the top digital marketers in the world and asked them to share their insight on where their industry has been and where they see it heading in the coming years.

Showcased in this explanation of the The Digital Marketing Influencer Series by Instapage are some of the industries best and brightest. Sharing their views in this influencer video are:

– VP of Growth at Segment, Guilliaume Cabane
– Director of Content Marketing at Segment, Brent Summers
– Head of New Business at Heap Analytics, Becca Linquist
– Head of Demand Generation at Heap Analytics, Leonid Eskin
– Co-Founder & CEO of Autopilot, Michael Sharkey
– Director of Product Marketing at Infer, Sean Zinsmeister
– Founder of TimelapseSF, Olivier Roth
– Head of Growth & Digital Marketing at Prezi, Harley Butler
– Email Marketing Manager at Prezi, Bonnie Coombs
– Founder & CEO of Instapage, Tyson Quick

Listen and discover what today’s top digital marketers see as the future of the industry.

0:05 – Issues Facing Today’s Digital Marketers
0:38 – Current State of Digital Marketing
2:05 – Future of Marketing Technology

As one of the leading service providers in landing page creation, Instapage has learned a thing or two about what gets customers to convert and what makes for a great digital campaign. We want to share with marketers like you, across all industries and no matter your experience level, what our years of designing, implementation and testing of hundreds of thousands of landing pages, works best. To do this we gather to individuals who are tops in their field and ask the questions you would.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which plans are best for you, your agency and your business.

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Digital Marketing Coach – Learning Tools, Online Community & Mentor

Digital Marketing Coach – I found myself out of work after 13 years working for the Department of Homeland Security. I was injured on the job, my sick and annual was exhausted and the insurance policy I paid into for 4 years rejected my claim. I was out of work injured with no cash flow. Friends & family who I thought would be supportive only criticised me. My life was at the bottom of the ocean.

I decided to start an online business. I chose a nich I had the most experience in. I choose the Hip Hop niche. I had 20 years experience writing lyrics and 10 years making Hip Hop beats. My skill and talent was exemplary locally so I knew I would make money online with no problem.

A year passed by and I never sold a single beat. I had a website. I had quality beats. I couldnt figure out what I was doing wrong, so I began to consider other niches online. Direct sales opportunities, affiliate sales, multi level marketing, I tried them all but still only made a few bucks here and there. In my heart I felt making a full time income online was possible, I just didn’t know how.

One day I decided to add my business to another (6) social media platform to try my luck there. I reached out to a friend I met online 6 months previously because he seemed to be prerry knowledgeable. He gave me this link http://bit.ly/TopEarnerStrategies

Once I saw what was on the other side of this link I immediately realized what I was doing wrong and why I struggled to make a full time income online for 2.5 years.

When a kid graduates high school and wants to earn a nice size income that will allow him or her to live a comfortable life and raise a family without struggling they acquire Higher Learning, an Education, a Trade, a Career. They Invest Time & Money in order to obtain a career.

I wanted to acquire the same goals but I never realized that I should have acquired the education before I got started online. This is where I acquired my education to obtail a full time income. http://bit.ly/TopEarnerStrategies

Second I realized that having a Mentor to help me connect the dots while and after I educated my self on how to earn a full time income, would have helped me to cut down my trial and error phase by 90%