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For decades now the internet has changed the world we live in and see. It has changed how we view ideas and others. Nothing has been more revolutionary in creating more wealth and opportunity in the world. While it connects people around the globe with products, services and information that would normally take a lifetime to attain take a keystroke.
How to leverage the world today of online marketing? The rules and updates of search engines, data collections, targeting, and positioning have also changed in just the last few years. Stay up on the trends could mean the difference between winning and losing in the economy of online marketing.
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Our goal is to give color, life, sound, and voice to your vision of a successful business. We are a digital marketing agency that thrives in the technology environment of today. BXM is a stellar team of designers, developers, social media experts, writers, and technical professionals.
Our mission is to work closely with you and your company to create vibrant, integrated campaigns that give life to your goals.
BXM Marketing has been providing integrated digital marketing solutions since 2013. We bring cutting-edge thinking, creative execution and professional excellence to every project, and invest our full attention to understanding your needs to the fullest. We believe digital marketing campaigns need to ignite emotion in order to spark action,
and that’s why we strive to create make every campaign completely human, regardless of the digital means that we use to promote it.
Hello, everyone! Today’s topic is marketing, specifically digital marketing trend in US. A lot of international students consider digital marketing and marketing as their major in school in US, simply because it has less requirement in hard skill, relatively easy when comparing with IT or Finance. On the other hand, it has high requirement for english speaking skill and communication skill which are challenging for non-English speakers.
There are also a lot of channels fall under marketing and digital marketing umbrella, making it even hard for people to decide which channel to begin with. Today I want to share main digital marketing channels and related tools to master those channels.
Here is the agenda. Feel free to comment below if you have any questions.
○ Overview of marketing major
○ Digital marketing
○ Main digital marketing channels and key elements
○ Digital marketing tools
○ Digital marketing trend
○ How to find a job in digital marketing field?
○ Agency vs corporate?
○ Site Analysis: Google Search Console/SEO Moz:
○ Keyword Research: SEMrush and Google Adwords.
○ Link Optimization: Check My Links Chrome add-on.
○ Display Ads
○ Google Adwords
○ Doubleclick Suite
○ Social Media
○ Social media platform including but not limited to FB, Twitter, Instagram and LinkedIn.
○ Website Optimization
○ Adobe Target for A/B test
○ Google Analytics or Adobe Analytics for site analysis and tracking
○ Affiliate Marketing: platform tool from specific Affiliate program
○ CJ (commission junction)
○ Amazon Associate
○ Email Marketing
2) 你为什么想来这里工作？: https://www.youtube.com/watch?v=5rsNj_BUMCA&t=144s
3) 面试自我介绍|tell me about yourself: https://www.youtube.com/watch?v=P3dQ4anUkTc&t=139s
4) 你最大的弱点是什么|what is your greatest weakness? https://www.youtube.com/watch?v=uIAYJSK6HEk&t=124s
There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand – plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!
LIST OF RESOURCES
https://hubs.ly/H0l1QCm0 – Getting Started with the Top Digital Skills | Where to Learn
If you’re looking to futureproof your career, these skills will help you.
So let’s dive right into it.
The first skill you need is Digital Psychology.
As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.
That’s what digital psychology is all about!
The second skill to learn is Customer Experience (or CX for short),
Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.
Wait, but isn’t that UX?
Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.
This means that every area of your business will impact CX.
So having a solid understanding of your customer’s experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.
The third tip you need is Front-end Code.
Yes, for sure we can get away with not knowing code with the abundance of “coding-free” tools and solutions.
But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.
Coding schools are abundant but have a look at some of our favourites in the resource link!
The fourth skill you need to learn is Video Marketing.
Video marketing is great for increasing social engagement, building authority and converting and increasing sales.
To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo’s (our Head of Video) clip on the principles of applying video across your marketing funnel.
The fifth skill that you need to learn is Digital Analytics.
We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.
And you need to understand both!
It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.
There you have it!
Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.
Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!
Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required!
Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course:
our 6-Week Growth Hacking Evening Course:
Our In-House Training Programs:
The world’s only Growth & A.I. Traineeship
Make sure to check out our website to learn more about us and for more goodies:
How to start Digital Marketing-online marketing as a Beginner
Digital marketing is an umbrella term that refers to marketing with digital media on the internet. It’s a marketing strategy that uses search engine optimization, content marketing, social media, email campaigns, and online advertising to promote a brand and bring in more customers to a business. The world of digital marketing can seem overwhelming, but once you know the basic strategies and how to implement them, it’s much easier than you think.
Digital marketing sees constant change and requires a forward-thinking mind. You have to be a pioneer, continually championing the latest industry changes. You also have to have a collaborative spirit and be willing to work with other departments.
An appreciation for branding is also essential as you will have to build an online presence that reflects the brand. An analytical mind is helpful as you will have to look at data and learn how to extract the pertinent information that will keep your strategy strong. In a nutshell, you have to be tried and true in your beliefs that digital marketing reigns supreme, keep up to date to support your opinions, but also work well with others, so people want to help see your ideas come to fruition
#digital marketing #online marketing #what is digital marketing #learn digital marketing #digital marketing skills #digital marketing careers #digital marketing career
AFFILIATE DISCLOSURE: Please Note this video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. I won’t recommend anything here that I haven’t verified and/or personally used myself.
This video is for educational purposes only. There is no guarantee that you will earn any money using the techniques and ideas mentioned in this video. This is not financial advice. Your level of success in attaining the results claimed in this video will require hard-work, experience, and knowledge. We have taken reasonable steps to ensure that the information on this video is accurate, but we cannot represent that the website(s) mentioned in this video are free from errors. You expressly agree not to rely upon any information contained in this video.
Internetmarketing of online marketing is een vorm van marketing van producten en diensten via internet.
Op zoek naar een betrouwbaar online marketing bureau, wij bieden videos, demo, review, training, tutorial, highlights en 10 marketing tips
Wij bieden video content creatie en een geschikt markeketing plan voor uw website- Facebook- Youtube en andere social media platforms, wij zorgen eveneens dat u minimum 12 tot 22% meer conversie/ nieuwe klanten- leads zal krijgen.
Youtube is de tweede grootste zoekmachine (video) na Google
Wij zorgen dat uw video op N1 komt te staan.
Op zoek naar een betaalbare low cost investering?
stuur ons nu een mail: email@example.com
U zal versteld staan van uw verbeterde vindbaarheid op Google, Youtube en andere social media kanalen zoals o.a. Facebook
Bezoek ons Youtubekanaal:
Most of the newbie digital marketing professionals or courses will not teach you the real crux of digital marketing that is actually required in real-world business.
The video will teach you the real digital marketing strategy that is indemand in 2020.
Most of the digital marketing jobs will need these skills, if you want to be a strong digital marketing manager then you need to make sure these skills are well versed by you and your team.
These are the digital marketing strategies that you need to understand and implement for sure within you so as to get digital marketing success.
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Become an Online Marketing Expert in 5 Simple Steps
What if you didn’t have to chase and beg anyone ever again, because EVERYBODY was flocking to you instead? Have you ever imagined what would happen if your market perceived you as bringing exceptional value to their lives?
In this video, we explain how to become that online marketing expert people trust and give you 5 simple steps. Or read the full blogpost here: https://www.davidndana.com/become-an-online-marketing-expert-in-5-simple-steps/
POSITIONING plus PROCESS equals PROFITS. Online marketing experts in demand have figured out how to position themselves wisely. To position yourself well, you need to know your niche well. That is, who you are serving. Understand the arena in which you serve, learn the needs of the people you serve, and know the unique value you bring to that marketplace.
Learn about your niche and help your target market as a way to attract them. When you attract with value and not just fluff, people remember.
Well, we’ve already given you some great pointers at becoming more of an authority. Let’s now explore our Five Simple Steps to Build Your Authority.
1. Fix Your Mindset.
This is a critical first step. Nothing will work if you don’t work on your mindset first. You need to crush your limiting beliefs and replace them with beliefs that you ARE the expert already.
2. Know Your Target Market.
Do you know who you are trying to serve in the first place? When marketers are wishy-washy on who they serve, they serve no one. Be CRYSTAL CLEAR on who your perfect audience is. We’ve got a target market worksheet for folks in our community. We’d be happy to give you more information upon request.
3. Find Your Tribe.
Once you know who you are looking to serve, you need to know how to go find them. Learn to leverage the internet; there are all sorts of ways you can meet people and begin relationship building. We talk about some of these in our 5-day workshop: https://www.davidndana.com/facebook-recruiting-workshop
4. Get Attention.
You want people to notice you. After all, you’ve got a lot to offer. The best way is to post consistently and be seen on different platforms.
When you are first getting started, it is best to pick ONE platform. But, no matter the number of platforms, you need to be consistent.
The other even more important thing to remember is to have valuable content. We’ve got lots of training on this kind of content creation and prospecting in our community.
5. Be The Leader to Follow.
Don’t ever stop learning and growing yourself. When you continue to grow and improve your own skills daily, you increase the value you provide to your audience.
It’s super important to understand the big Picture, the process. Bringing value is just one (but one very important) piece of the “PROCESS.” Remember the equation. POSITIONING plus PROCESS equals PROFITS.
When we get the process right, profits follow. Other process items include: content, lead generation tactics, funnels, copywriting, autoresponders, and much more. We are happy to provide our clients training and real-life examples of all these types of marketing tools.
To learn more about the PROCESS piece of the equation, we recommend a powerful and innovative system that bundles tools, training, and a supportive community. And, for a limited time, we are offering the Secret Social Blueprint ($27 value) for FREE with each 10-day trial membership of that system: http://davidndana.secretsocialblueprint.com. That blueprint will show you HOW TO:
• Attract unlimited prospects, customers, and reps via social media
• Brand YOU while you strengthen your team and your residuals
• Close the sale with battle-tested social media scripts that convert
• Create powerful relationships without spamming or feeling “salesy”
• Attract new fans and followers daily… and turn them into BUYERS
• Turn the conversation to business fast so you stop wasting your time
——– ONLINE MARKETING RESOURCES ————
OUR #1 RECOMMENDATION FOR MAKING MONEY ONLINE:
OUR #1 RECOMMENDATION FOR AN ONLINE MARKETING SYSTEM:
CONNECT WITH US ONLINE:
➡️ Our Blog: https://www.davidndana.com
➡️ FB Fan page: https://fb.com/askdavidndana
➡️ FB Profile: https://fb.com/dana.hagstrom
➡️ Twitter: https://twitter.com/davidndana
➡️ Instagram: https://www.instagram.com/davidndana
In this video, we’ll be sharing the free ways you can learn digital marketing skills to increase your business’ visibility and reach online.
00:14 Why you should learn about digital marketing
01:39 What are the best digital marketing skills to learn?
03:07 6 Steps for Learning Digital Marketing at Home
06:09 Which are the best certifications to get?
You can find links to ALL of the courses and links mentioned in our blog post:
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👋 ABOUT US 👋
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.