Inbound vs. Outbound Digital Marketing Strategy (EXPLAINED)

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In this video we explain the difference between a Inbound vs. an Outbound Digital Marketing Strategy and how they both can work together to help you reach you marketing and business goals.

In lames terms, and in-bound digital marketing strategy is one that drives customers to you, and example of this is a Content Marketing where you write blogs, or maybe make videos like this one with content that people are interested in learning about.

Whereas an out-bound digital marketing strategy would be situations where the customers are not coming to you, but instead you are going to them.

An example of this is ads on social media, advertisers are serving you ads on your Facebook, Instagram, and almost every other social media platform at this point.

You never signed up for those ads and those advertisers are targeting you because they believe you might have an interest in their products or services based on what you post, and the content you engage with on your social networks.

Now both strategies are key parts of a solid digital marketing strategy and to take this a step further I want to illustrate some examples of both.

Inbound tends to drive a higher intent as they are people who are actively searching for your content, while outbound tends to have a lower intent as you are interrupting users – these people are not looking for your products and services and could be in the middle of doing some important things like research for work, watching a funny video, or hacking the next U.S. elections.

The point is they are not looking for your offering so when you are advertising to them you are interrupting what they are doing.

Now this does not mean that you cannot be effective, just means that you have to do a good job of targeting them with the right message and a bit of creativity to catch their attention.

Both inbound and outbound strategy should work hand in hand because at any given time there are only so many users searching for something that you are selling.

Also, even if you ranked #1 on Google and drove all the traffic possible to your website, consumers do not often purchase on their first visit to a website and using an outbound strategy like running Facebook ads to website visitors or using email campaigns will be keep to convert your website visitors overtime.

Now there are some channels out there that you can apply both an inbound and outbound strategy to at the same time.

This is what I consider a Hybrid.

And it is Search Advertisings, as in Google and YouTube search.

These are a hybrid because here are users who are actively searching so they have intention behind their media consumption, but with paid pay-per-click ads you are propelling your brand to the front of the web.

Someone could be searching right now for something related to your products or services but because you might not be on the top of Google or YouTube those users might have never seen your content.

And with Google & YouTube driving a majority of the searches on the internet it is no wonder why ads on these platforms have become such performance channels.

As they give us both the high intention of an in-bound marketing strategy, and the volume and scale of an out-bound strategy.

Again, you want to incorporate both strategies into your digital marketing plan.

Where an inbound strategy offers high intention an outbound strategy works by driving high volume, giving you a good blend of hot leads who might be ready to buy today while adding new people into your sales funnel who could turn into sales overtime.

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7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018

7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018

7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018

Do you have a digital marketing strategy?

Using digital marketing without a strategic approach is still commonplace. I’m sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing.

But I’m equally sure that many are missing opportunities for better targeting or optimisation or are suffering from the other challenges I’ve listed below.

Perhaps the problems below are greatest for larger organisations who most urgently need governance. There’s arguably less need for a strategy in a smaller company.

If you don’t have a strategy then here are the 7 steps which will help you create killer digital marketing strategy for your business.

We would love to hear from you in the comments section below.

WHO SHOULD LEARN DIGITAL MARKETING?

The world is driven by the internet and it holds the key to your all unlimited problems. The internet today is like a magic wand that helps you to find the relevant information regarding any context just like that. Whenever you search any product on the internet, you find unlimited links stating the availability and information about the same. Due to the love for internet, Digital Marketing is becoming the thriving force to accommodate all the needs of digital advertisements and promotions. It is the hottest trend of today.

Digital marketing is setting a benchmark in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, marketer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a universal trend to learn and follow?

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7 Most Important Steps To Create Killer Digital Marketing Strategy to Explode Your Business in 2018

Tools For Online Marketing Success: Setting Up Your Online System

Tools For Online Marketing Success: Setting Up Your Online System

One of the best ways to create success in your business is setting up success systems in your business.

There are so many amazing online marketing tools that once set up will really take a load off of your shoulders. Allowing your to focus your energy and efforts on other areas of your business.

In this video I am going to share simple tools I have been using for years in my business to generate more leads, sales and profit inside of my business, creating more ease and flow for business.

Check out “Tools For Online Marketing Success: Setting Up Your Online System” now!

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“How To Use Trello To Keep Your Business Organized”: https://www.meetjenjohnson.com/episode17

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