3 Reasons Why You Should Stop Copying Your Competitor’s Digital Marketing Strategy

You have competitors who are larger than you, so shouldn’t you just copy their digital marketing strategies if you want to succeed? NO!

Hey everyone, I’m Neil Patel and today I’m going to share with you why you shouldn’t copy your competitors business plan.

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#1: You don’t always know what’s happening with your competitor’s business

For example, just because they have a similar product to yours you don’t necessarily know why people prefer their product over yours. Online marketing is really tricky this way.

There could be something special about it, or they could have been in the marketplace so much longer that they build up so much brand credibility that they can get away with pretty much murder while you can’t, right?

#2: People make their changes based on opinions.

You don’t want to make changes based on opinions. You want to make changes based off of facts. A lot of times, your competitors are doing changes to their websites just because they feel like they want to do those changes. They have that gut feeling that this is going to work for them. Well, gut feelings don’t necessarily create multiple million dollar companies or billion dollar organizations. Data does. You want to use data to make changes on your website. That’s why I use CrazyEgg whenever I make changes on my website. I’m continually using it to run split tests. If I just copy someone it’s not necessarily going to work for me. I got to run tests to see what works for my audience.

#3: You’re different than your competition.

You need your own unique selling proposition especially with social media marketing. If someone’s already bigger than you copying them won’t make you bigger than them. You gotta be different, and by being different you need to create a unique selling proposition.

So, for example, if they’re a really big corporation, like I used to have a agency when I was younger and I used to compete with iProspect. iProspect would say, hey, we work with big brands like Coca-Cola and McDonald’s. Well, you know, a lot of people would come to me and be like, Neil, why should we hire you instead of iProspect? It shows in their job posting that hey, you get to work on accounts like Coca-Cola and McDonald’s. Well, on the flip side, if you work with me, you’re ging to talk with me.

You get that personalized experience, right? That was my unique selling proposition. I’d be like, “if you call me, you know I’m going to be picking up, and I’m going to be the one helping you”. I’m going to be the one who’s held responsible for your results, and they like that. I put myself in a different position than my competitors.

Did I ever beat them in size? No, but by making myself different and standing out I was able to grow my business much faster.

Digital Marketing Course: Certified Digital Marketing Master (CDMM) Course FAQs

Interested in learning Digital Marketing? Considering joining Digital Marketing Master Certification (CDMM) Course?

www.digitalvidya.com/digital-marketing/

This video will help you answer any question you may have about Digital Vidya’s CDMM certification course to decide your participation.

Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since January 2010, over 3500 professionals (including CXOs) from over 1500 brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 175 Digital Marketing trainings by Digital Vidya across Asia.

We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses.

Content Management & CMS Tools – Digital Marketing Tips

How to schedule uploads for Instagram, Facebook, Twitter & more using CMS tools. Content Management tips for Digital Marketing.

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buffer: http://www.buffer.com
autogrammar: http://autogrammer.com/
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Traditional marketing vs Digital marketing

Traditional marketing vs Digital marketing. Digital marketing training course in India.

2018 Digital Marketing Trends

http://www.amd.today/2018 (866) 619-1005 It is no longer if a business is going to do digital marketing because it is a must to survive. We are here to help prepare you for 2018 with tons of business intelligence to help you make this year the best year of your business. We provide this as a FREE service whether you decide to business with us or not. Get in touch today to be prepared!

An Insider’s Look into the Future of Digital Marketing

Instapage recently sat down with some of the top digital marketers in the world and asked them to share their insight on where their industry has been and where they see it heading in the coming years.

Showcased in this explanation of the The Digital Marketing Influencer Series by Instapage are some of the industries best and brightest. Sharing their views in this influencer video are:

– VP of Growth at Segment, Guilliaume Cabane
– Director of Content Marketing at Segment, Brent Summers
– Head of New Business at Heap Analytics, Becca Linquist
– Head of Demand Generation at Heap Analytics, Leonid Eskin
– Co-Founder & CEO of Autopilot, Michael Sharkey
– Director of Product Marketing at Infer, Sean Zinsmeister
– Founder of TimelapseSF, Olivier Roth
– Head of Growth & Digital Marketing at Prezi, Harley Butler
– Email Marketing Manager at Prezi, Bonnie Coombs
– Founder & CEO of Instapage, Tyson Quick

Listen and discover what today’s top digital marketers see as the future of the industry.

0:05 – Issues Facing Today’s Digital Marketers
0:38 – Current State of Digital Marketing
2:05 – Future of Marketing Technology

As one of the leading service providers in landing page creation, Instapage has learned a thing or two about what gets customers to convert and what makes for a great digital campaign. We want to share with marketers like you, across all industries and no matter your experience level, what our years of designing, implementation and testing of hundreds of thousands of landing pages, works best. To do this we gather to individuals who are tops in their field and ask the questions you would.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which plans are best for you, your agency and your business.

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Digital Marketing Tutorial for Beginners | Online Digital Marketing Course | Digital Marketing

Digital Marketing Tutorial for Beginners | Online Digital Marketing Course | Digital Marketing Training Video
Hello and welcome to the Digital Marketing Course conducted by Acadgild. This digital marketing tutorial for beginners mainly talks about basic digital marketing techniques and fundamentals of Digital Marketing. Here are the topics covered in this webinar.

• What is Traditional Marketing
• Traditional Marketing Vs Digital Marketing
• The world of Digital Marketing
• What is SEO (Search Engine Optimization)
• What is YouTube SEO?
• What is YouTube Marketing and its emergence?
• How does Google back end technology works?
• SEO Techniques
• What is On page SEO and Off Page SEO
• Types of Advertisement
• What is PPC (pay per click)
• How PPC works

Key Highlights of the Webinar:
• What is Digital Marketing?
• Why Digital Marketing?
• Terminologies used in Digital Marketing
• Scope and Current Market Scenario
• Job Opportunities
• Introduction to Google AdWords
• Introduction to Google Analytics

So, go through the entire video to learn basics of Digital Marketing and Click the following link to become a Digital Marketer.
https://acadgild.com/web-development/digital-marketing?utm_campaign=DM-webinar-wm-sepe-rtg&utm_medium=VM&utm_source=youtube

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The Future of Marketing: Digital Marketing Trends to Watch in 2017

Imagine traveling by time machine and knowing the future trends…

Marketing would be much easier

Knowing which technologies would end up having impact on your marketing would save you from wasting time and money on different platforms

With future insights, you can understand your target audience and make plans to engage them

So, let’s make some predictions for 2017

1. Data Driven Decisions

What should be the color of your call to action button?

How much text should we use in a landing page?

In 2017, marketers will make more data based decisions

The art of marketing is turning into a science

With all the analytics you can track website visitors, CTA clicks, bounce rate etc

Marketers will scientifically analyze what’s working and what’s not

2. Personalized Campaigns

Music listening apps like Spotify& Pandora allow users to create personalized playlists

Amazon recommends products according to the interests of the users

So how will you show your content to your target audience?

Create a buyer persona of your audience and then plan your ad campaigns

3. Native Ads

In 2015, native ad spend was around $11 billion

In 2017, it is estimated to reach $17 billion

People were seeing fewer traditional Ads and are using plugins like Ad blocker

Publishers were earning less so the new model took over

Native Ads are designed to fir naturally into publications without interrupting the user interface of the website

4. Responsive Design

Google now considers responsive design as a ranking factor

Responsive design does not mean only mean a mobile friendly website

A responsive design fits into every device on which Internet can be used

With new mobiles, new tablets & new screen sizes coming every month, you should be ready with your responsive design to take on the future

Tag :
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Effective Marketing Needs to Be Authentic and Story-Driven

How to Create a Digital Marketing Strategy

All the fancy new tactics in the world don’t mean much if they’re not based on a solid foundation and well thought out digital marketing strategy. This is because the number of times you post, the social media channels you use, or the content you create are all completely irrelevant if you don’t have the right market, message, and mindset in place. Which is why on today’s episode we’re talking all about setting you up for success by creating an effective digital marketing strategy.

1) Mindset

The first step in creating an effective digital marketing strategy comes down to mindset and how you approach your marketing, and your business. I strongly, firmly, almost evangelically believe that your goal as a business owner or entrepreneur is to aim to be the best in your market. Now “best” can mean any number of different things including the fastest, nicest, cleanest, most polite, most beautiful, most fun, or whatever, but you should aim to dominate in at least one of these areas.

2) Market

The next step in creating a digital marketing strategy is to clearly identify your target market and ideal customer or client. The better you’re able to describe exactly who it is you’re trying to serve the more effective all of your future marketing efforts will be.

3) Message

As we just covered, the better you understand your target market the better you’ll be able to make them feel understood. And that’s what marketing is all about. Making your ideal customer or client feel heard, valued, and cared for.

4) Media

Without a doubt, choosing the right media option is the area I see business owners and entrepreneurs struggle with most. And understandably too. After all, there are an overwhelming amount of options to choose from when trying to decide how to connect with customers and effectively communicate your value online.

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Learn Digital Marketing in Just 5 Minutes a Day

Do you want to learn how to generate more traffic and sales to a website? My name is Neil Patel and my goal is to teach you one new marketing tactic each day.

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On this channel you’ll find tons of marketing videos that will teach you a specific marketing tactic in less than 5 minutes. The videos are short, to the point, and more important contain step by step instructions.