What “Works” In Digital Marketing And Social Media Advertising For Financial Advisors

An “#OfficeHours with Michael Kitces” Periscope, talking about what “works” in digital marketing and social media advertising for financial advisors. For further details, see https://www.kitces.com/blog/financial-advisor-social-media-advertising-pay-per-click-digital-marketing/

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Digital Marketing Strategies for Education Providers

How do you build, implement and track the results of a successful digital marketing campaign in the education sector?

This video is a recording of a webinar presented in Australia in March 2012 outlining an approach to implementing digital marketing campaigns that align with the decision making process for prospective students.

The digital marketing landscape is evolving quickly and significantly in the education sector. Social media, search engines, web 2.0 and other channels are increasing the complexity of the marketing mix in this dynamic environment.

Compounding the problem is measuring the return on marketing investment in these marketing channels. It can take many months between the time that a student researches their options and their enrolling. This means that tracking the true effectiveness of your marketing campaigns is very difficult and typical approaches to measuring response rate and conversion may underestimate the value of the campaign.

The topics covered include:

– How to track success online,
– How to identify what works and what doesn’t,
– Strategies for nurturing prospective students, and
– Aligning digital marketing to the prospective student decision making process.

Squared Online: Digital marketing transformation webinar

Google’s 2015 Talent Revolution survey revealed 80% of the marketing industry in the UK and Germany said they lacked the investment and resources required to improve their digital capabilities, but what are leading brands doing to overcome this challenge?

Shuvo Saha, Director of the Google Digital Academy, and digital consultant Kate Hamer discuss the big opportunity digital upskilling presents for marketing teams that need to push the envelope.

Digital Marketing Jobs — Working In Digital Marketing In A Job Versus Freelancing | #218

In today’s episode I talk about digital marketing jobs and share my thoughts on working as a digital marketer in a remote job versus being a freelancer or having your own digital marketing agency.

The Future of Digital Marketing and Advertising – Power Players with Grant Cardone & Frank Kern

*This is a solicitation of an indication of interest. No solicitation or acceptance of money or other consideration, nor of any commitment, binding or otherwise, from any person is permitted until qualification of the offering statement.

Grant interviews Frank Kern, one of the most sought after direct response internet marketing consultants on the planet and talks with him about his approach to online advertising – something he calls intent-based branding. Mr. Kern created Behavioral Dynamic Response which is an automated marketing method that speeds up the sales cycle by customizing marketing messages based on a prospect’s behavior.

Kern started in the digital space in 1999 selling credit card machines online. After six years of trial and error he achieved his first real online success selling pet training manuals. After his business did $100,000.00 in a single month, he decided to start teaching people how he was making money online. And that’s how he got his start as a “marketing guru”.

Frank talks about intent-based branding and breaks it down into three very broad steps:
1. Carefully crafted useable content which is very magnetic to the audience you want.
2. Targeted audience views your content.
3. Then you retarget with offers that appeal to them and solves their problems.

Based on this formula, Grant and Frank discuss six questions for anyone advertising to identify and answer to help them shape their online messaging. Frank then shows Grant how you can take this raw material and shape it into a six-step process for developing an effective online marketing campaign.

Online advertising and internet marketing can be effective if you are delivering great content to the right audience. Do it this way and you will see a return on investment. And, Frank’s last piece of advice: if you think advertising just costs you money, try not advertising.

Want more great digital marketing and advertising strategies? Go to 10X Business Boot Camp October 5-7.

Grant Cardone Marketing & Sales Business Bootcamp

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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.

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