How to Create a Digital Marketing Strategy – A Silverstone Case Study

Presentation at On The Edge Reading, 24th September 2014.

How Silverstone’s New Digital Approach Gained Them Pole Position with Sibbs Singh and Hannah Bodley, Marketing Director, Silverstone Circuits

– Unlocking the data to understand customer behaviour patterns
– How to recognise, and better serve, your customer
– Why a “mobile first” strategy was crucial fro Silverstone
– Their focus on integration, responsivity and commitment to a data driven approach
– What’s next for Silverstone’s customer-centric approach

How Virtual Reality Is Going to Affect Digital Marketing

You see virtual reality devices everywhere. It’s becoming so popular companies are spending billions of dollars on it.

And eventually, you are going to see it integrated within marketing.

You’ve seen Redbull. They have cool videos of people jumping from outer space. And you can feel like you are there yourself through virtual reality.

Eventually, with ecommerce you’ll be able to see the products you buy before you actually buy them. For example, if you are looking for a jacket to buy you’ll be able to see it in the “virtual world” just as if you were shopping at a physical store.

And it will be integrated into all forms of marketing. From experiences, just as jumping out of a plane from outer space to experiencing how a new home that you are interested in purchasing may look before it is even built.

What is Digital Marketing In Hindi || Career in Digital Marketing | Future and Scope | Salary | Jobs

What is Digital Marketing In Hindi || Career in Digital Marketing | Future and Scope of Digital Marketing | Salary | Jobs –

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Take Your Business Online Now | Advantages Of Digital Marketing Over Traditional Marketing | Hindi

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Digital Marketing Tutorial for Beginners Online course | Digital nest

Digital Marketing Course Curriculum is designed and updated as per latest digital marketing industry standards and the content of the course is refreshed with the advancements in the subject. We coach on the following key modules: – Digital Marketing Basics, SEO Training (Search Engine Optimization), SEM(Search engine Marketing) /Google Adwords/ PPC (Pay Per Click) Training, SMO training(Social Media Optimization), Social Media Marketing training, Mobile Marketing, Affiliate Marketing, ORM(Online Reputation Management), Google Analytics and E-mail Marketing training.
A Certified Digital Marketing Training Institute in Hyderabad, Ameerpet , Madhapur India serves as building block to edify on digital marketing methodologies. We specialize in both classroom training and online training. Further, Digital Nest provides advanced digital marketing coaching with certifications catering to Corporates, Individuals and Educational Institutions. Our digital marketing certified mentors hail from diversified entrepreneurship background thereby, training our learning people in an exhaustive manner.
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Should You Use Sliders on Your Website? Try THIS Online Marketing Technique

You see websites all over the web using sliders. It is a less aggressive version of popups.

So do they work?

The short answer is yes, or else you wouldn’t see them all over the web.

The key with sliders is to make them relevant. If people see information within them that isn’t related to your website it won’t work well.

For example, if you look at TimothySykes.com you’ll notice a slider that shows every time someone sign ups for his program. This encourages others to signup as well.

With my website, which is about marketing, my slider talks about learning more marketing. This ensures that it drives leads and sales.

If want to create a slider, you can do so using Hello Bar for free. As you create a slider, make sure the information within the slider is relevant to your website.

In addition to that your landing page that you drive people to also needs to be relevant to the messaging you placed within the slider. If it isn’t you won’t drive any sales.

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