3 Aspects When Budgeting For SEO or Online Marketing for Your Business in 2019-20

Hello everyone with the new financial year just round the corner I’m sure all businesses are already starting to plan for the annual online marketing budgets Right?

So in this video we are going to see
3 Important Concentrations That Your Business Should Take When Planning For Their Online or SEO Campaigns.

1. Establish Your Business Goals Very Clearly:
For more often want happens is most businesses started with a generic approach they start with Google, with Facebook, with emailers, with SMS WhatsApp and everything that’s available online. I think that should be avoided.
Best way would be to clearly define your business goals up front.
Are you looking to ?
– Generate leads or traffic more subscribers by creating a bigger outreach or
– Trying to build a very solid online brand.

Now once this is established then creating plans selecting right platforms and creating a mix of organic as well as paid marketing will help you deliver on those business goals. So get those goals in place first it will help you really plan your budget for achieving those goals correctly.

2. Adapting to technology and marketplace changes along the way.
Now what I mean by this is once the campaign is rolled out many businesses fall
into the trap of being very rigid and following it very religiously which is
good in a way, but time that we are living in technology is changing really fast. So there are new opportunities that are coming your way you must keep our eyes and ears open for that one.
The technology you may be using now which may become obsolete or be less effective as time goes by and then if you have the budgets on those technologies they will tend to lose more cash. Instead if you are open if you look at new opportunities you can move your budgets those new technologies, those new marketplace changes and make your investments more effective.

3. Budget for winners
Make sure you have your evaluation frequencies you have your evaluation intervals very clearly defined by up front .This would help you establish which platforms are working for you and platforms are not working for you based on the results you can switch budgets between the platforms.

For example Facebook is working really well for you sit and solve the budget from Google today that does not mean that you stopped working on Google completely try to evaluate try established why isn’t working is there a problem at strategy level or at implementation level establish that by doing this you can ensure that you are not burning cash you are effectively stiffening or utilizing the stipulate budget in such a way that the best performers get more attention and that’s how you can really achieve your business goals.

So those were my 3 inputs on how you can look to budget for your SEO or online marketing for the coming business year 2019-2020.

If you have any questions or queries please write to us on the email id mentioned on the screen.

Do not forget to subscribe to our YouTube channel and like us on Facebook for more videos coming up until then bye

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Homepage-2017

My Best Marketing Strategies for [2018] | Creative Growth Plans for Business

Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

2018 is going to be an exciting year.

The analysis on how much money we’re spending to generate the traffic and here’s what’s crazy, most people don’t realize this, we generate, let’s say a million visitors a month on Neil Patel.

Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building?

$110,000 a month.

That’s what it averaged out to for 2017.

Here are my marketing strategies for 2018.

I just bought a blog in the marketing space for a half a million bucks.

They get a million visitors a month, and it’s cheaper to spend money acquiring people who already have the traffic.

So in 2017, I bought Uber Suggest, I think it was around 140 grand.

They had very little traffic.

I 381 redirected the site, traffic increased and guess what happened?

Nothing.

I hoped that my traffic would go through the roof, but nothing happened.

Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links?

Don’t buy anything for the links.

Buy it purely based off of traffic and just pay a simple metric.

If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn’t matter.

For a blog that I just spent half a million on, their traffic ranges.

On a horrible month, they’ll get around 800,000 uniques.

In a perfect month, they’ll get around, like, 1.2, 1.3 million uniques, and all I’m doing right now is buying as many blogs as possible.

My marketing strategy for 2018 is to buy blogs based on of traffic.

I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content.

I don’t even care if they have revenue.

If they don’t have revenue, even better.

The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it.

I don’t care for any of that.

I just want the traffic.

So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth?

If I can’t make my money back in less than 12 months, I will not buy it.

The other marketing strategy that I use when I’m buying these sites is to look for blogs that aren’t monetized well.

The blog that I ended up buying for half a million bucks, they’re not even making three grand a month.

If you’re not even making three grand a month, that’s a good deal, right?

They’re like; you’re going to give me half a million dollars for this?

No problem.

Another creative marketing strategy I’m doing right now, is trying to buy a really popular marketing tool.

I don’t want to pay them all the money they’re asking for because they want well into the millions, and it isn’t worth it.

But, I’m trying to work out a deal where I give them X amount of money up front, let’s say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years.

When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren’t optimized for traffic or conversions.

So buy it for what it’s worth, optimize it, and then use the profits to pay them out continually.

That way you’re not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don’t have to spend as much money, and that’s my marketing strategy for 2018.

My goal is to spend at least $5 million acquiring businesses purely based on their traffic.

If you need help or have questions about online or digital marketing or of you’re a small business looking for help, leave a comment or question below and I’ll personally answer and help you in any way I can!

Lesson-20: How to get Digital Marketing job

Complete Playlist of Digital marketing course (20 FREE lessons): https://www.youtube.com/playlist?list=PLifnQOsGyOSRMYndHku6pNlLYckbBuOGU

Lesson-1: Introduction to Digital Marketing : https://youtu.be/wfOp0lsCXAY
Who is ankur aggarwal?, meet your trainer: https://youtu.be/CB4o-hFbWoE
Lesson-2: Digital Marketing Modules: https://youtu.be/DqKFjgGvbnU
Lesson-3: How to start your blog.(Hosting,Domain name): https://youtu.be/FgtB4fWIjRE
Lesson-4: Set up your blog like a professional blogger: https://youtu.be/ZjVoShBahRg
Lesson-5: Driving traffic to your Blog/Website (Various Channels): https://youtu.be/ZCRNCNDm8MQ
Lesson-6: What is SEO: What is On page SEO and how to write an article: https://youtu.be/N8DhIndTi6E
Lesson-7: Off-page SEO – What are Backlinks? (My working strategies revealed): https://youtu.be/QYrupSGZ3B8
Lesson-8: Master the basics of Google Analytics and Google Webmaster: https://youtu.be/i8EgzE0QU6Y
Lesson-9: Affiliate Marketing (How i make $3-10k/month): https://youtu.be/SLE72I-2lv8
Lesson-10: How to start Social media marketing – (5 essential working tips for beginners): https://youtu.be/TzATuJefUkc
Lesson-11: Instagram marketing step-by-step : How to get 10,000 followers in 30 days: https://youtu.be/7NHOzZyDqDw
Lesson-12: Youtube Marketing explained in 13 minutes (Backed by data):https://youtu.be/wc0PV2z_04o
Lesson-13: Facebook Ads in 2019 : From Facebook Ads Beginner to EXPERT: https://youtu.be/x01Xv_Vqxw8
Lesson-14: Google Adwords Fundamentals : How to create your first campaign: https://youtu.be/fVJ1QS2_K4c
Lesson-15: Content Marketing: Hidden tactics and strategies: https://youtu.be/thpmu3i1-Kg
Lesson-16: Email Marketing for beginners ($0 to $10,000/month) – Case studies included: https://youtu.be/IwayrUN9R4A
Lesson-17: Landing page: How to Make a Beautiful landing page : https://youtu.be/Pk0USzDxfsg
Lesson-18: ORM – What is online reputation management: https://youtu.be/rtWs2CJ6H90
Lesson-19: Freelancing: How to make money as a freelancer (Tips and tricks): https://youtu.be/iWR3se1Y1UU
Lesson-20: How to get Digital Marketing job? : https://youtu.be/um1KoEkjk6I

Follow me on Instagram to join me on Live Sessions for Q/A and doubt removal: http://bit.ly/2HbZOej
Join 20,000+ other members taking the same course: http://bit.ly/2FAjvu2
Subscribe to our youtube channel for more free courses (I launch 2 free courses each month): https://www.youtube.com/channel/UC-7zF4kZkadrzJIxxEkCsaQ?sub_confirmation=1

[IMPORTANT]: Complete list of my tools that help me as a Digital Marketer and i use that helps me make $30,000+/month online: http://bit.ly/2C2YKG7
Check my Monthly income reports and get inspired: http://bit.ly/2NCy6st
My story: http://bit.ly/2JCBCVc

Lesson-2: Digital Marketing Modules (all verticals of Digital Marketing)

Complete Playlist of Digital marketing course (20 FREE lessons): https://www.youtube.com/playlist?list=PLifnQOsGyOSRMYndHku6pNlLYckbBuOGU

Download the Niche Selection checklist: https://ankuraggarwal.in/niche-selection-2/

Lesson-1: Introduction to Digital Marketing : https://youtu.be/wfOp0lsCXAY
Who is ankur aggarwal?, meet your trainer: https://youtu.be/CB4o-hFbWoE
Lesson-2: Digital Marketing Modules: https://youtu.be/DqKFjgGvbnU
Lesson-3: How to start your blog.(Hosting,Domain name): https://youtu.be/FgtB4fWIjRE
Lesson-4: Set up your blog like a professional blogger: https://youtu.be/ZjVoShBahRg
Lesson-5: Driving traffic to your Blog/Website (Various Channels): https://youtu.be/ZCRNCNDm8MQ
Lesson-6: What is SEO: What is On page SEO and how to write an article: https://youtu.be/N8DhIndTi6E
Lesson-7: Off-page SEO – What are Backlinks? (My working strategies revealed): https://youtu.be/QYrupSGZ3B8
Lesson-8: Master the basics of Google Analytics and Google Webmaster: https://youtu.be/i8EgzE0QU6Y
Lesson-9: Affiliate Marketing (How i make $3-10k/month): https://youtu.be/SLE72I-2lv8
Lesson-10: How to start Social media marketing – (5 essential working tips for beginners): https://youtu.be/TzATuJefUkc
Lesson-11: Instagram marketing step-by-step : How to get 10,000 followers in 30 days: https://youtu.be/7NHOzZyDqDw
Lesson-12: Youtube Marketing explained in 13 minutes (Backed by data):https://youtu.be/wc0PV2z_04o
Lesson-13: Facebook Ads in 2019 : From Facebook Ads Beginner to EXPERT: https://youtu.be/x01Xv_Vqxw8
Lesson-14: Google Adwords Fundamentals : How to create your first campaign: https://youtu.be/fVJ1QS2_K4c
Lesson-15: Content Marketing: Hidden tactics and strategies: https://youtu.be/thpmu3i1-Kg
Lesson-16: Email Marketing for beginners ($0 to $10,000/month) – Case studies included: https://youtu.be/IwayrUN9R4A
Lesson-17: Landing page: How to Make a Beautiful landing page : https://youtu.be/Pk0USzDxfsg
Lesson-18: ORM – What is online reputation management: https://youtu.be/rtWs2CJ6H90
Lesson-19: Freelancing: How to make money as a freelancer (Tips and tricks): https://youtu.be/iWR3se1Y1UU
Lesson-20: How to get Digital Marketing job? : https://youtu.be/um1KoEkjk6I

Follow me on Instagram to join me on Live Sessions for Q/A and doubt removal: http://bit.ly/2HbZOej
Join 20,000+ other members taking the same course: http://bit.ly/2FAjvu2
Subscribe to our youtube channel for more free courses (I launch 2 free courses each month): https://www.youtube.com/channel/UC-7zF4kZkadrzJIxxEkCsaQ?sub_confirmation=1

[IMPORTANT]: Complete list of my tools that help me as a Digital Marketer and i use that helps me make $30,000+/month online: http://bit.ly/2C2YKG7
Check my Monthly income reports and get inspired: http://bit.ly/2NCy6st
My story: http://bit.ly/2JCBCVc

Lesson-1: Introduction to Digital Marketing (JOBS, SALARY, CAREER, future, Interview tips)

Complete Playlist of Digital marketing course (20 FREE lessons): https://www.youtube.com/playlist?list=PLifnQOsGyOSRMYndHku6pNlLYckbBuOGU

Lesson-1: Introduction to Digital Marketing : https://youtu.be/wfOp0lsCXAY
Who is ankur aggarwal?, meet your trainer: https://youtu.be/CB4o-hFbWoE
Lesson-2: Digital Marketing Modules: https://youtu.be/DqKFjgGvbnU
Lesson-3: How to start your blog.(Hosting,Domain name): https://youtu.be/FgtB4fWIjRE
Lesson-4: Set up your blog like a professional blogger: https://youtu.be/ZjVoShBahRg
Lesson-5: Driving traffic to your Blog/Website (Various Channels): https://youtu.be/ZCRNCNDm8MQ
Lesson-6: What is SEO: What is On page SEO and how to write an article: https://youtu.be/N8DhIndTi6E
Lesson-7: Off-page SEO – What are Backlinks? (My working strategies revealed): https://youtu.be/QYrupSGZ3B8
Lesson-8: Master the basics of Google Analytics and Google Webmaster: https://youtu.be/i8EgzE0QU6Y
Lesson-9: Affiliate Marketing (How i make $3-10k/month): https://youtu.be/SLE72I-2lv8
Lesson-10: How to start Social media marketing – (5 essential working tips for beginners): https://youtu.be/TzATuJefUkc
Lesson-11: Instagram marketing step-by-step : How to get 10,000 followers in 30 days: https://youtu.be/7NHOzZyDqDw
Lesson-12: Youtube Marketing explained in 13 minutes (Backed by data):https://youtu.be/wc0PV2z_04o
Lesson-13: Facebook Ads in 2019 : From Facebook Ads Beginner to EXPERT: https://youtu.be/x01Xv_Vqxw8
Lesson-14: Google Adwords Fundamentals : How to create your first campaign: https://youtu.be/fVJ1QS2_K4c
Lesson-15: Content Marketing: Hidden tactics and strategies: https://youtu.be/thpmu3i1-Kg
Lesson-16: Email Marketing for beginners ($0 to $10,000/month) – Case studies included: https://youtu.be/IwayrUN9R4A
Lesson-17: Landing page: How to Make a Beautiful landing page : https://youtu.be/Pk0USzDxfsg
Lesson-18: ORM – What is online reputation management: https://youtu.be/rtWs2CJ6H90
Lesson-19: Freelancing: How to make money as a freelancer (Tips and tricks): https://youtu.be/iWR3se1Y1UU
Lesson-20: How to get Digital Marketing job? : https://youtu.be/um1KoEkjk6I

Follow me on Instagram to join me on Live Sessions for Q/A and doubt removal: http://bit.ly/2HbZOej
Join 20,000+ other members taking the same course: http://bit.ly/2FAjvu2
Subscribe to our youtube channel for more free courses (I launch 2 free courses each month): https://www.youtube.com/channel/UC-7zF4kZkadrzJIxxEkCsaQ?sub_confirmation=1

[IMPORTANT]: Complete list of my tools that help me as a Digital Marketer and i use that helps me make $30,000+/month online: http://bit.ly/2C2YKG7
Check my Monthly income reports and get inspired: http://bit.ly/2NCy6st
My story: http://bit.ly/2JCBCVc

Digital Marketing courses for Job seekers and Entrepreneurs

#SOIM #digitalmarketing #onlinemarketing

SOIM is best digital marketing training institute. Its smart class has a teacher-led educational content solution that dramatically improves learning outcomes in Training and Digital market-based Training.

With 8000+ certified professionals across countries, SOIM sets the global standard in Digital Marketing and selling.

In class modules include
– 80% Practicals
– Work on live projects
– 100% job assistance
– Solve projects in each and every modules
– Handle all Campaigns independently
– Training provided for Google Certification, Facebook, Bings, and Hubspot

No. 1 Digital Marketing training program| Digital Marketing Course in Patna – Get
– Free Demo Classes
-Placement Assistance
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For website: http://www.soim.co.in

For Facebook: https://www.facebook.com/soim.co.in

For Twitter: https://twitter.com/soimglobal

For LinkedIn : https://www.linkedin.com/in/soimglobal

For Pinterest : https://in.pinterest.com/soimglobal

For Instagram : https://www.instagram.com/soimglobal

We wish for your bright future.
School Of Internet Marketing

Is Digital Marketing Still a Good Job in 2019

#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.

I run 7 companies :
https://guttulus.com/ – Personal Blog.
http://bitgale.com/ – Photography.
http://ppchire.com/ – PPC.
http://pandapatent.com/ – Patent and Intellectual Property
http://mtglion.com/ – Magic the Gathering.
http://runrex.com/ – Marketing.
http://tyguo.com/ – Consulting.

You can find me on linkedin. https://www.linkedin.com/in/tyguo

I look forward to sharing my experiences with you!

Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.

At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.

PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.

Welcome to MTG Lion. I’m a Magic the Gathering store that discusses spoilers, speculation, news, finance, commander, modern, standard, legacy, eternal and more. I take pride in my magic the gathering finance decisions and presenting magic the gathering spoilers before anyone else. There are dozens of free giveaways. Share with friends and other planeswalkers. Love you all.

RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.

How To Do Online Marketing In 2019

You are probably familiar with the celebrity “paid partnership” ads on Instagram. Brands are supposedly paying celebrities millions of dollars for these posts. They look a lot like celebrity TV ads from the past, don’t they? Let’s be honest about it, TV ads are dead. If your marketing guy hasn’t told you that, then they simply don’t care about your money. So, are these Instagram posts the best means for marketing today? Honestly, no!
Big and ambitious brands are doing this because they are trying to repair a severe damage and they do not know how to cope with the dramatically changed consumer behavior towards advertisements. More than 80% fortune 500 companies are losing their market share. That is the damage. Reason? They still try to think Facebook, Instagram, and even Google ads are small players in the ads game. And sometimes, they just try to post their television ad on YouTube and Facebook and think “what’s the difference?”
I will answer that later in this video.
Wish is a shopping app that sells products at a really low price and it takes a long time to ship products. This company has reached 3-6 billion dollars in revenue by solely depending on Facebook ads. On the other hand, big corporations like Walmart and BestBuy are still trying to figure out how to compete with the eminent threat that Amazon is. Amazon- one website became the richest company in the world in no time and some big companies are still sleeping on that fact only because of one reason- they do not know what to do about it or how to do it.
For example, a television ad will almost never work on YouTube, Facebook, or Instagram. Customer testimonials will work, seller’s honest video message will work, a behind the scene video from your factory will work.
Hi, we are a team from the San Francisco Bay Area, and we solve online content and marketing problems for all size of businesses- big and small.
If you cannot scale your conversion cost for each sale through Facebook ads, switch to a lifetime budget from daily budget and try bid cap and target bidding.
If you are in a competitive industry and you are still not making enough money after spending around ten thousand dollars on Facebook ads, increase your budget. Look at the situation like this: if you were to make a television ad and say “I will make the ad within 500 dollars”- that ad probably will not work, right? It is the same with Facebook ads for competitive industries. You must be completely aware of the amount other advertisers are bidding on Facebook.
If you are still not in a winning situation, turn to content. It’s ideal to spend 70% of your advertising budget on awareness ads and the rest 30% on sales ads. And content is the best kind of awareness ads. Give your potential customers more information about your product and try to focus on the problem it solves. Do not try to oversell your product in a content. Try to be as neutral as possible. Believe me, it will work better than one hundred cold sales ads.
We have been able to bring down the cost of lead generation ads on Facebook to 50-65 cents per lead in the United States. That’s actually awesome when you realize what kind of magic leads ads can do. When you have one thousand emails and phone numbers of people who have shown interest in your product, trust me, you can sell to more than 80% of them in time.
Use giveaways and offer free demos to start your lead generation campaigns. You do not have to bleed money. If your ads are good, a fifty-dollar prize is good enough to generate 100 emails and phone numbers with a fifty-dollar advertising budget.
Next, start email campaigns. Offer a 5% discount to these people for participating. Let’s say 20 people buy. Offer 10% discount to the rest in a follow up email. People who still do not buy, they simply need more information about the product and the problem it solves. So, follow up with a content that makes their decision-making process easier and enhances your image as an industry expert.
This is Faiyaz. We work with him to give you a competitive edge with online content and online marketing. Doesn’t matter your business size is big or small. Faiyaz was the vice president of marketing at cravedirect.com in Alaska and is the founder chairman of the hugely popular entertainment news and broadcasting network- Fanverse.
We can offer you honest service with online content and marketing. If your budget will not work on a platform, we will never tell you to come on board so that we get our fees. No! we want to introduce integrity in the business of content and marketing. We offer content for as low as fifty dollars per content when you make a contract of ten or more contents and we offer online marketing services for as low as five hundred dollars per month when you make a contract for at least three months.
Feel free to contact us today and talk to Faiyaz in person or over a video conference to know how to market your business online like a winner.

Tα 10 πιο συχνά λάθη στο Online Marketing

Simply Digital – Επεισοόδιο 12
Παρουσιάζει ο Κων/νος Συνοδινός.

Ο Konstantinos Synodinos είναι ιδρυτής του βραβευμένου Championsid.com, ιδρυτής της Simply Digital και νικητής του διαγωνισμού επιχειρηματικότητας του 2016.
Eπίσης έχει διατελέσει για αρκετά χρόνια σαν Marketing Manager στην Procter & Gamble & Diageo σε Ελλάδα και Εξωτερικό.

Δείτε τα προηγούμενα επεισόδια της σειράς Simply Digital εδώ: bit.ly/Simply_YouTube

Βρείτε μας στο http://www.SimplyDigital.gr

———————————————————————————–
Script Επεισοδίου

Πάμε στοίχημα οτι κάνεις αρκετά απο τα ακόλουθα λάθη στην επιχειρηματική σου καθημερινότητα?
Δεν υπάρχει κανένας σε αυτόν τον κόσμο, ο οποίος επιχειρεί και
Το σημαντικότερο ωστόσο είναι η αναγνώριση των λαθών και η προσπάθεις να τα διορθώσεις.
Ποτέ δεν είναι αργά να ξεκινήσεις να αλλάζεις πράγματα. Γιατί οσο μένεις σε αυτά που ήδη κάνεις, τα αποτελέσματα θα είναι ίδια

1. Έλειψη πλάνου και συνέπειας
Αυτό είναι ίσως και το πιο συχνό λάθος. Ίσως δεν υπάρχει πιο σημαντικότερος παράγοντας για την επιτυχία οποιουδήποτε Μάρκετινγκ πλάνου απο την συνέπεια. Ακόμα και η πιο επιτυχημένη καμπάνια δεν σημαίνει τίποτα αν δεν έχει συνέχεια, Αν δεν αποτελέι στοιχείο ενός ολοκληρωμένου πλάνου.

2. Χρησιμοποιήση των Social Media σπαροδικά και μόνο για πώληση
Έχουμε ξαναπεί οτι ο κόσμος βομβαρδίζεται κυριολεκτικά απο μηνύματα, προσφορές, κενές πολλές φορές υποσχέσεις. Είναι επιφυλακτικός και φιλτράρει οτιδήποτε δέχεται πολύ περισσότερο απο παλίοτερα. Με σπαροδικές δημοσιεύσεις όποτε το θυμόμαστε ή προλαβαίνουμε και μόνο για να πουλήσουμε κάτι ή να επικοινωνήσουμε μια προσφορά, δεν ωφελεί σε κάτι.

3. Δεν χρησιμοποιούν τη δύναμη του βίντεο
Τίποτα δεν είναι πιο αποτελεσματικό αυτή τη στιγμή στον κόσμο των social media στο να κερδίζει την προσοχή του κόσμου και να προκαλεί αλληλεπίδραση απο το βίντεο.
Φυσικά και αυτό χρειάζεται να ακολουθεί συγκεκριμένους κανόνες προκειμένου να έχει νόημα.
Επικοινώνησε όσα έχεις να πεις με βίντεο.

4. Δεν μετρούν τα αποτελέσματα των ενεργειών τους
Πόσα χρήματα ξόδευσες σε μάρκετινγκ τον τελευταίο χρόνο? Τι αποτέλεσμα και πωλήσεις σου έφεραν? Πόσο σου κοστίζει κάθε επίσκεψη στο website σου? Πόσοι απο τους επισκέπτες σου τελικά εκδήλωσαν ενδιαφέρον για πώληση? Πόσο σε συμφέρει να ξοδεύσεις για να φέρεις έναν καινούριο πελάτη?
Αν δεν μπορείς να δώσεις απάντηση σε όλα αυτά, που ουσιαστικά πρόκειται για το λεγόμενο ROI σου (return on investment) δεν θα μπορέσεις να καθορίσεις το ποσό που μπορείς να ξοδεύσεις σε Μάρκετινγκ και το πλάνο που θα θέσεις σε λειτουργία.

5. Λανθασμένη Στόχευση κοινού
Ποιόν στοχέυεις όταν κάνεις μια online marketing καμπάνια? Όλους όσους ακολουθούν τις σελίδες σου στα Social Media? Είσαι σίγουρος οτι αυτοί δεν είναι απλά οι φίλοι σου και άνθρωποι που σε ακολουθολυν απλά χωρίς ουσιαστικά να έχουν αγοραστική πρόθεση?
Είναι σημαντικό να γνωρίζουμε ξεκάθαρα. ποιούς αφορούν αυτά που έχουμε να πούμε, ποιο γκρουπ ανθρώπων έχει περισσότερες πιθανοτητες να αγοράσει απο εμάς και φυσικά να επαναπροσδιορίζουμε συχνά το κοινό μας.

6. Έλειψη blog
Πολύς κόσμος το θεωρεί είτε περιττό είτε δεν μπορεί να βρει χρόνο να δημιουργήσει περιεχόμενο σε σταθερή συχνότητα. Η δημιουργία ενός Blog έχει 2 πολυ βασικά οφέλη. Μας βοηθάει σταδιακά στις αναζητήσεις της Google ώστε να αναρριχηθούμε ψηλότερα σε σχετικές λέξεις κλειδιά και χτίζει τη σχέση μας με το κοινό μας.

7. Δημιουργείς περιεχόμενο αλλά δεν το προωθείς
To περιεχομενο είναι ο Βασιλιάς του Online Marketing. Blog posts, video, podcasts, live videos, κτλ. Όλα αυτά βοηθούν πολύ και αρκετός κόσμος τα κάνει. Ωστόσο η επιτυχία του περιεχομένου κρίνεται στη διανομή του. Τι αξία έχει το καλύτερο άθρο ή ένα εξαιρετικό βιντεο αν δεν το δει το κοινό που μας ενδιαφέρει? Επικεντρώσου 20% στη δημιουργία του περιεχομέμου και 80% στο πως θα το διανείμεις.

8. Το website δεν καλύπτει τις προσδοκίες του επισκέπτη

Ακόμα και αν έχουμε μια πετυχημένη καμπάνια που φέρνει την κίνηση στο website μας, αν αυτό αδυνατεί να καλύψει τις προσδοκίες του χρήστη, έχουμε αποτύχει. Αν π΄χ είναι αργό όταν φορτώνει, αν η επικοινωνία είναι δυσνόητη, αν τα μενού μπερδεύουν τον χρήστη.

9. Θεωρούν οτι το ΕMAIL MARKETING είναι ξεπερασμένο
Το email Marketing παραμένει ίσως το πιο αποδοτικό εργαλείο όσον αφορά το conversion όταν φυσικά γίνεται σωστά και με την κατάλληλη στρατηγική. Φυσικά προυποθέτει να έχουμε μια βάση δεδομένων ήδη, και για μέχρι έναν αρκετά μεγάλο αριθμό emails, Το ROI του είναι ψηλότερο απο κάθε άλλη Marketing ενέργεια.

10. Δεν ασχολούνται με το SEO
Tίποτα δεν φέρνει περισσότερο traffic σε ενα website, απο τις αναζητήσεις της Google. Και κανείς δεν βρίσκει ένα website που είναι στη δεύτερη σελίδα της Google. Προκειμένου να βρίσκεσαι εκεί χωρίς να ξοδεύσεις μια περισουσία σε διαφημίσεις Google. Χρειαζόμαστε να βελτιστοποιήσουμε το website μας όσον αφορά τα keywords και τις φράσεις που το κοινό που μας ενδιαφέρει χρησιμοποιεί για να πάρει απαντήσεις, στην αναζήτηση της Google.

Online Marketing help to increase quality leads

The time of online marketing has completely changed how one does their business. It is important for business owners to keep up with the demands of possible clients by generating qualified leads.